Natassya Monica

Experienced Brand Marketing Communications Professional | Strategic Marketing, PR & 360° Campaigns | Marathoner, Recreational Triathlete

Jakarta, Jakarta Raya, Indonesia
1 rb pengikut 500+ koneksi

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Tentang

I have more than 10 years experience in marketing especially in brand building, campaign handling, digital; & social media strategy, media buying, and project management.

Aktivitas

1 rb pengikut

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Pengalaman

  • Sr. Manager Communications & Marketing

    PT ITSEC Asia Tbk

    - Saat ini 10 bulan

    Jakarta Raya, Indonesia

    I lead communications and marketing for Indonesia's first publicly listed cybersecurity company, connecting brand, reputation, and demand generation into one growth agenda. My remit spans corporate communications, brand and product positioning, PR, executive thought leadership, go-to-market, digital and performance marketing, and strategic events, run with a lean in-house team and agency partners.

    What Ive led
    - AICX (previously ITSEC Summit): Led communications and marketing for an…

    I lead communications and marketing for Indonesia's first publicly listed cybersecurity company, connecting brand, reputation, and demand generation into one growth agenda. My remit spans corporate communications, brand and product positioning, PR, executive thought leadership, go-to-market, digital and performance marketing, and strategic events, run with a lean in-house team and agency partners.

    What Ive led
    - AICX (previously ITSEC Summit): Led communications and marketing for an AI and cybersecurity forum staged as part of Bali Tech Week.  
    - BRONYX: Led go-to-market communications for ITSECs AI-powered penetration testing solution, from positioning and messaging to launch campaigns and product storytelling. [200++ leads, 500k launch reach]
    - IntelliBroń Aman: Built the marketing strategy for ITSECs consumer cybersecurity solution with Infinix Note 90, covering acquisition, digital marketing, and campaign planning. Generated 200k app installs 
    - ITSEC Cyber amp; AI Academy: Positioned and marketed the cybersecurity and AI education portfolio. 
    - Brand and digital: Strengthened corporate and product positioning through messaging frameworks, campaign concepts, creative direction, and brand governance. Built integrated programs across content, social, website, CRM, and performance marketing.

  • Head of Brand Campaign & PR

    TipTip

    - 2 tahun 8 tahun

    Jakarta Raya, Indonesia

    Directed comprehensive brand and PR strategies, elevating TipTip's market recognition as a leader in the entertainment and creator economy.
    Grew platform traffic from 100K to 400K monthly users (4x increase) and app installs from 10K to 90K (9x increase), showcasing significant traction from strategic campaigns.
    Boosted traffic-to-install conversion rate from 10% to 25%, driven by enhanced campaign targeting and optimization.
    Led global-standard event campaigns, achieving a 30%…

    Directed comprehensive brand and PR strategies, elevating TipTip's market recognition as a leader in the entertainment and creator economy.
    Grew platform traffic from 100K to 400K monthly users (4x increase) and app installs from 10K to 90K (9x increase), showcasing significant traction from strategic campaigns.
    Boosted traffic-to-install conversion rate from 10% to 25%, driven by enhanced campaign targeting and optimization.
    Led global-standard event campaigns, achieving a 30% increase in audience engagement and generating significant media value.
    Built and developed cross-functional teams to execute integrated campaigns seamlessly, fostering collaboration across departments.

  • Head Of Brand

    Tentang Anak

    - 11 bulan

    Jakarta Selatan, Jakarta Raya, Indonesia

    Led a team across multiple functions (brand, social media, PR, creative), delivering integrated marketing campaigns that increase in new user acquisition.
    Managed the alignment of brand messaging across all marketing functions and channels.
    Defined and monitored key metrics for brand campaigns, using data analysis to adjust strategies and enhance campaign performance.
    Oversaw marketing budget, ensuring efficient allocation of resources and cost optimization.
    Created new…

    Led a team across multiple functions (brand, social media, PR, creative), delivering integrated marketing campaigns that increase in new user acquisition.
    Managed the alignment of brand messaging across all marketing functions and channels.
    Defined and monitored key metrics for brand campaigns, using data analysis to adjust strategies and enhance campaign performance.
    Oversaw marketing budget, ensuring efficient allocation of resources and cost optimization.
    Created new opportunities for brand growth and user acquisition by leveraging innovative marketing techniques and strategic partnerships.

  • Brand Manager

    Lamudi.co.id | Teman Terpercaya Cari Properti

    - 1 tahun 3 tahun

    Spearheaded the development of data-driven marketing strategies, resulting in an increase in organic search within the first six months.
    Collaborated with internal and external stakeholders to execute cross-functional campaigns, achieving an improvement in campaign performance.
    Stayed ahead of industry trends to ensure the brand's market relevance and introduced new campaign mechanics that enhanced brand positioning.

  • Branding Marketing Manager

    DANA Indonesia

    - 2 tahun 6 tahun

    Jakarta, Jakarta Raya, Indonesia

    • Build, plan and schedule campaign in conjunction with company business plan (acquistion, retetention)
    • Manage activities related to campaign execution, coordinating and getting things done from different functions with least management intervention and direct reporting in these function
    • Optimizing channel performance through best selections ideal for push in particular channel
    • Liaise between internal and external stakeholders as well as campaign execution team to create…

    • Build, plan and schedule campaign in conjunction with company business plan (acquistion, retetention)
    • Manage activities related to campaign execution, coordinating and getting things done from different functions with least management intervention and direct reporting in these function
    • Optimizing channel performance through best selections ideal for push in particular channel
    • Liaise between internal and external stakeholders as well as campaign execution team to create attractive and effective campaigns
    • Conduct analysis and analytics to understand customer journey through the site, find pain point and improvement area
    • Continue to innovate and fine new marketing and campaign mechanics, optimize processes and automate tools/trackers
    • Ensure balance between consistency and appropriate differentiation between DANA platform (app, widget) by understanding habits and needs.

  • Asst. Digital Marketing Manager

    FWD Insurance

    - 3 tahun 6 tahun

    Jakarta

    - Manage and monitor all digital activity on digital assets (Website, Facebook, Twitter, Instagram)
    - Responsible for all content creation across digitial assets
    - Cooperate with both creative and media digital agency to develop strategy and maintaining digital existence through all social media and digital presence (Facebook, Twitter, Instagram, YouTube)
    - Help e-commerce team to develop and strategize in order to drive traffic and sales

  • Public Relations Executive for Google Indonesia

    Phibious

    - 4 bulan

    • Handling PR matters for Google Indonesia (dedicated) such as; media relations, creating and/or translating press releases for media
    • Pitching successful Google stories from user point of view to media
    • Handling event, such as press briefing, press conference, etc

  • Corporate Communications Executive

    Biznet Networks (PT. Supra Primatama Nusantara)

    - 7 bulan

    Jakarta

    • Creating Press Release for media
    • Media relations
    • Responsible for event promotion & CSR
    • Responsible for internal magazine (creating articles and advertorial)

  • Promotion Staff

    Universal Music Group

    - 1 tahun 3 tahun

    Jakarta, Jakarta Raya, Indonesia

    • Handling promotion for international & domestic artist for
    print media
    • Maintaining good relationship with media (print & online) &
    clients to be able work on target
    • Handling social media (e.g Twitter, Facebook etc)

  • Volunteer

    Java Festival Production

    - 2 tahun

    - MC usher on Java Jazz 2009
    - Media gate coordinator on Java Rockin' Land & Java Soulnation 2009
    - Media gate coordinator on Java Rockin' Land & Java Soulnation 2010
    - Interview coordinator on Java Jazz Festival, Java Rockin' Land & Java Soulnation 2011

Pendidikan

  • Universitat Autònoma de Barcelona

    Master of Science (M.Sc.) International Business Management 9.0

    -

  • London School Of Public Relations - Jakarta

    Bachelor of Arts (B.A.) Advertising 3.02

    -

    Aktivitas dan Kegiatan Sosial:Media Handling for AdMAZEing exhibition - Participated in "The Bank SBI Indonesia Design Advertisement for Investor Daily Newspaper Edition 31th December 2009" Participated in Intercultural COmmunication Project "Germany Insight Film Focus (GIFF) as creative team (2011)

Pengalaman Sukarela

  • Promotion Team

    Java Festival Production

    - 2 tahun 4 tahun

    Kesenian dan Kebudayaan

    Java Jazz Festival 2009

  • Media Runner

    Jakarta International Film Festival

    - Saat ini 17 tahun

    Kesenian dan Kebudayaan

  • Ticketing

    Jakarta International Film Festival

    - Saat ini 16 tahun

    Kesenian dan Kebudayaan

Proyek

Bahasa

  • English

    Tingkat fasih atau penutur asli

  • Indonesian

    Tingkat fasih atau penutur asli

  • Spanish

    Tingkat dasar

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