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Keith Elliott shared thisReally pleased to announce our partnership with Authentic Brands Group today. For me, the best partnerships are the ones where both sides see a bigger opportunity together, and that’s very much how this partnership has developed over the last 12 months or so..... What started with our work with Reebok has grown into a much broader relationship with Authentic and the opportunity to work across their incredible portfolio of iconic brands. https://lnkd.in/e2njidpD A lot of work and trust has gone into getting here. A big thank you to Steve Robaire, Tim Derner, Mas Shah, Henry Stupp Christine Higley Melissa Bergson at Authentic. Massive shout out to Tim Dare, Ruth Anderson, Theo Lawson, Carola Rossi Alan Chester and the wider Luzern team for all their hard work in making this partnership happen! Really looking forward to building on this together. Luzern eCommerce Authentic Brands Group 🚀 💪 https://lnkd.in/ecKf8Jk5
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Keith Elliott shared thisTerrific insight from Luzern eCommerce CTO on the breakneck pace of Agentic Development! Mike ScallyKeith Elliott shared thisOur engineering team ships more code, faster, than at any point in my career. Work that used to take weeks now takes days, sometimes hours. But I keep coming back to one question: has our rate of solving actual business problems gone up by the same amount, or have we just gotten very good at building things faster? Agentic software development and harness engineering have largely solved "how do we build it." What they haven't touched is the harder question — deciding what's worth building in the first place, and proving it worked once it ships. That's a Product problem, not an engineering one. I wrote up the case for that here — including why I think "10x Engineering" and "10x Outcomes" are two very different claims. https://lnkd.in/dW3_CCzx10x Code, 1x Outcomes: The Moving Bottleneck in Agentic Development - Luzern10x Code, 1x Outcomes: The Moving Bottleneck in Agentic Development - Luzern
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Keith Elliott shared thisReebok has just delivered one of the strongest examples of heritage marketing seen in a long time...... Luzern eCommerce proud to be working with such an iconic brand and great team!!! LETS GO 💪Keith Elliott shared thisA Classic reborn: 'The Give Back' puts the Workout back on the streets. The Workout became a British classic the old-fashioned way, through its legions of fans giving it the credibility it still carries. It’s a reputation that’s now fuelling Reebok’s ‘The Give Back’: a new three-part social film, conceived by LUKE HODSON and fronted by rapper / Reebok UK ambassador, K-Trap. There’s a getaway van, a willing crew and a boot full of Reebok Classics. But this ain’t no ordinary heist. K-Trap’s giving the shoes back to the streets (and people) that made them iconic. “This is about Reebok paying it back,” explains Luke. “Most people under 25 have no idea how deep this shoe runs in British culture. The Workout was never just a trainer. It was a uniform worn on the terraces, on the estate, at raves and in the school yard.” Helmed by director Otis Dominique, the film stars the very people who helped forge that heritage. Enter UK garage pioneers MC Bushkin and Lisa Maffia, joined by streetwear voice Jess Lawrence and next-generation tastemaker Leo Mandella in supporting roles (with K-Trap driving the story across generations of British style, music and attitude). “It was a surreal experience to bring together icons from the worlds I grew up in, in a way that wasn’t diluted,” says Luke. The films move through UK Garage, Drum & Bass, Trap and Drill, as they soundtrack oversized camel coats, a fictional fish-and-chip shop and enough easter eggs to warrant multiple replays. And then there’s the cameo from UK soap star, Laila Morse (known for playing Big Mo in long-running British drama, ‘Eastenders’), helping drive a strong sense of nostalgia. “The Workout earned its place through the people who bought it,” Luke tells us. “If we’re bringing it back, it has to tell their story.” And that’s exactly what ‘The Give Back’ does, leveraging that rich history to debut the Workout Plus. “We chose to split the campaign into 3 cinematic parts, each synonymous with films of that era,” explains Jamaique Campbell, Account Marketing Lead UK and driving force behind the campaign. “There’s also a set of cutdowns that capture the essence of the campaign in just a few seconds. We had to be super tight in the edit, never forgetting how the algorithms work and how much content is consumed before scrolling.” Ultimately, ‘The Give Back’ isn’t about trying to spin a new mythology around the Workout. It’s simply handing the mic back to the people who headlined the old one, and the streets that made it matter. “Britain’s back on the cultural stage right now: in music, in fashion, in football…” Luke concludes. “That makes this the right moment to bring back a shoe that was built by British streets; the inner-city fabric behind the British renaissance today.” Luckily for us, the Workout never lost its relevance. Or its fans. The world just needed a reminder from those who kept the faith. Watch Parts 1, 2 and 3 of ‘The Give Back’ on @ReebokEurope’s Instagram.
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Keith Elliott shared thisIf you sell across European marketplaces, this week’s Luzern Weekly Briefing is worth two minutes of your inbox. We’re covering why agentic commerce is more than chatbot theatre, Allegro’s international surge across CEE, Zalando’s investment in AI-led fulfilment robotics and Amazon’s Buy Box eligibility update. Read more here: https://lnkd.in/dfdzwNzbAgentic Commerce, Allegro’s Growth, Zalando Robotics & Amazon Buy Box ChangesAgentic Commerce, Allegro’s Growth, Zalando Robotics & Amazon Buy Box Changes
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Keith Elliott shared thisGreat role, team……brand!!!Keith Elliott shared thisIf you're looking for an opportunity to make a real impact, work with a fantastic team, and help shape the future of our business, please apply or share it. Exciting times ahead!
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Keith Elliott shared thisResearch from TikTok just put a number on something we have been watching behind the scenes. TikTok Shop is now the Uk’s fourth-largest beauty retailer, after 60% growth in the category in a single year. Across Europe, the way people find and buy beauty is shifting. Fewer shoppers start with a brand name in a search bar. More of them see a product from a creator they trust, learn why it suits them, and buy it inside the same few minutes. Discovery is arriving before intent. For brand owners the question is whether TikTok sits inside your ecommerce plan, or whether it's still parked under "social". The brands doing well here treat it as a commercial channel with its own economics. That means strategy, stock, content focused on sales rather than entertainment, and a commercial team owning the sales outputs similarly to any other marketplace. Regardless of the marketplace - if your category changing and you don’t have it strategically mapped, the gap with your competitors will widen. Where does TikTok sit in your plan? As always, happy to continue the conversation…
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Keith Elliott reposted thisKeith Elliott reposted thisThis week’s Luzern Weekly Briefing is now live! We’re looking at: 🤖 Why agentic commerce is more than chatbot theatre, and what brands need to get right behind the scenes 📈 Allegro’s international surge and why CEE marketplaces deserve a second look 🤖 Zalando’s investment in AI robotics and what it signals for the future of fashion fulfilment and returns 🛒 Amazon’s Buy Box eligibility update and why seller performance still matters To receive the full newsletter first every Sunday, you can subscribe here: https://lnkd.in/e6KCxPC7Agentic Commerce, Allegro’s Growth, Zalando Robotics & Amazon Buy Box ChangesAgentic Commerce, Allegro’s Growth, Zalando Robotics & Amazon Buy Box Changes
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Keith Elliott reposted thisKeith Elliott reposted thisTHIS is how you earn credibility in street culture... pay attention to Reebok 👀 Their new campaign for the Workout Plus taps South London drill artist K-Trap for an episodic series called The Giveback. They've gone all in on the 90s cinema aesthetic, film grain, heists, and BMW/garage motifs rooted in UK garage and terrace heritage. They also set up a pop-up hub in Soho and had K-Trap run REEMIX sessions. He put out an open call on social media for unsigned UK drill artists, brought the best ones into the studio, and gave them proper mentorship and production support backed by the brand. Reebok then ran a 90s price lock for the community and dropped limited runs of the Workout Plus and Club C at their original 1990s price of £44.99. 👇 This is a deliberate pivot for Reebok Classics in the UK and Europe. Globally they have pop icons like Karol G, but their strategy for the UK and European street markets is hyper-localised. They're repositioning that legacy around street culture, grassroots community reinvestment, and UK music heritage. They've run the same play across Europe, tapping artists who define their local scene like Lucio101 in Berlin. The Giveback concept addresses the critique of sportswear brands who take from working-class street/grime/drill culture without giving back. Reebok just showed what earning your way in looks like ✌️
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Keith Elliott reposted thisKeith Elliott reposted thisIn this week’s Luzern Weekly Briefing edition, we’re looking at the latest shifts across AI advertising, European retail media, marketplace growth and eCommerce fulfilment: 🤖 How ChatGPT Ads are becoming more targeted with custom audiences and what this means for advertisers 📊 Why European retail media crossing 10% of ad spend matters for brands 🛒 MediaMarkt Marketplace’s growth ambitions and the opportunity beyond Amazon 📦 The fulfilment challenges shaping European eCommerce, from speed and compliance to resilience 📧 To receive the full newsletter first every Sunday, you can subscribe here: https://lnkd.in/e6KCxPC7ChatGPT Ads, European Retail Media, MediaMarkt Marketplace & Fulfilment TrendsChatGPT Ads, European Retail Media, MediaMarkt Marketplace & Fulfilment Trends
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Congrats Tim Derner and Authentic Brands Group iconic!!! 🦉
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Keith Elliott liked thisKeith Elliott liked thisThe Atlanta Shoe Market is almost here, and we’re excited to introduce our latest footwear collection. Thoughtfully designed to deliver performance and comfort where it matters most, our newest styles combine trail-ready durability, waterproof protection, lightweight construction, warmth, stability, and advanced cushioning. We look forward to sharing the collection with you in Atlanta.
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Keith Elliott liked thisKeith Elliott liked thisMarketplace acceleration is an industry I’m truly passionate about. I’ve loved spending the past few years learning the intricacies, challenges and opportunities that Amazon and other marketplaces create across Europe and beyond. Globalisation isn’t easy. Every market adds another layer of complexity. When launching and scaling brands across the omnichannel ecosystem, one obstacle keeps surfacing time and again: product regulation and compliance. That made my decision to join Rubicon-Bridge as Chief Growth Officer a no-brainer. I’ve worked in partnership with the team for many years, and they’re truly best-in-class at making global product compliance digital, self-serve, painless and easy to understand, even for me! We have launched and accelerated growth for many brands together. Trusted by some of the world’s largest brands and chosen by Amazon as their go-to partner, Rubicon-Bridge has a huge and essential opportunity ahead. And so, my next chapter begins. I’m excited to help brands navigate regulations, unlock international growth, protect brand equity and scale with confidence. Thank you, Kathryn Szymonowicz John Connolly, Daniel Hibbitt, Alan Worthing and Lee Gray, for your trust and support. I can’t wait to get stuck in and help take Rubicon-Bridge to the next level! https://lnkd.in/eBa5b26M
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Keith Elliott liked thisKeith Elliott liked thisToday, Reebok welcomed Hilary Duff as its newest brand ambassador. As an artist, entrepreneur and cultural icon, Hilary has inspired generations by staying true to herself, making her a natural fit for the brand. Congratulations to the Reebok team on today's announcement, and welcome to the Reebok family, Hilary. Read more about the partnership: https://lnkd.in/ga3bcNrX #reebok #reebokbrandambassador #hilaryduff
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Keith Elliott liked thisYoung entrepreneurs are a breath of fresh air. Thoughtful. Creative. Ambitious. No fear. I'm sure they're not all like that, but this is how I'd describe these three young lads I met for coffee today. All are heading back to school tomorrow while in parallel they scale up their new business. They've figured out a niche and are chasing it down. Do you have a field sales team and struggle with onboarding new team members? Then get in touch with the guys at Kríos. They'll be busy getting ready for their leaving cert, but will deffo find time to listen to your challenges and figure out if their solution can help.Keith Elliott liked thisWe toned down on our meetings recently. So whenever we grab coffees with people nowadays it always has an insane ROI. Toady was no different. Met with Sean Mullaney of Seapoint and it felt like speaking to someone who’s been in our shoes and understands our drive. The drive to always be curious, ambitious and to build cool sh*t. Also met with Brendan Hughes who’s one of the best thinkers I’ve met. The ideas he has and the way he articulates them is something special. As well as that, he’s insanely generous and backs the ambition of young founders. Our first day of school starts tomorrow, it’s been a blast and it’s great to round off the summer by speaking to 2 legends.
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Keith Elliott liked thisWe are thrilled to welcome Hilary Duff as Reebok’s newest brand ambassador!Keith Elliott liked thisHilary Duff is Reebok’s newest brand ambassador. The singer, actress and entrepreneur fronts the brand’s new “Unfiltered & Unstoppable” campaign. Duff joins a growing Reebok roster that includes Karol G, Belmont Cameli, Angel Reese, PartyNextDoor and Julian Edelman. Read more: https://lnkd.in/g2Jw2bMn
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Keith Elliott liked thisKeith Elliott liked thisGreat opportunity to work for a wonderful leader at a mission driven company!
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Keith Elliott liked this33 marathons in 33 days... insane and for a spectacular cause. Delighted for Wild to be supporting Jordan & Cian through such an unimaginably tough challenge. Good luck guys!Keith Elliott liked this33 marathons in 33 days. A story too Wild to miss. Jordan Adams and Cian Adams lost their mum to Frontotemporal dementia (FTD) when she was just 52. Shortly after, they found out they carry the same genetic mutation.There is currently no cure. Jordan quit his corporate job, and set out to change the world of dementia. He turned his diagnosis into a licence to live, showing people no matter what you go through, you can still have a positive influence on the world. He’s currently on day 16 of his challenge - running 33 marathons in 33 days across the 32 counties of Ireland. As a genuine Wild fan, Jordan was already using Wilds Antiperspirant to get them through every gruelling mile. Our Brand Manager, Tom MacDonald, headed to Ireland to hand-deliver a top up and run the full Belfast Marathon by his side. But we wanted to go further. We turned our Instagram platform over to the FTD Brothers and set a challenge: for every comment of support, Wild would donate 50p to their mission. Safe to say, the community showed up. Thanks to thousands of you sharing personal stories, tributes, and messages of support, we are proudly donating £5,000 to the FTD Foundation to help fund the search for a cure. We’re honored to stand with Jordan and Cian as they fight to change the future of this disease. We have left the donation link and their Instagram profile in the comments for anyone who would like to help them reach their £1.4M goal. Stay Wild, and F*ck dementia.
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Keith Elliott liked thisKeith Elliott liked thisHappy holidays from Islay and Willem Dafoe! UnPHorgettable, as always. Slàinte 🥃
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Keith Elliott liked thisKeith Elliott liked thisTiffany Blue Book 2026 "Hidden Garden" embodies the spirit of our House: a passion for artistry and a dedication to creating objects of enduring beauty. It's a profound expression of our heritage and future, inviting our guests to experience the magic that is uniquely Tiffany. Bravo to all the dedicated teams across the organization who came together to make this year’s Blue Book our best yet!
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Vanessa Hartley
80% of Irish SMEs believe AI can transform their business—and 65% expect it to drive their growth this year. Our latest research with Amárach Research shows that while the ambition is high, many businesses are simply looking for the right place to start. Today, we are moving from potential to practice. That is why today, in partnership with the Local Enterprise Offices and Enterprise Ireland, we are launching AI Works for Ireland. This is a nationwide mission to move SMEs from awareness to action through: 📍Regional Roadshows: We’re hosting face-to-face clinics in Dublin, Galway, Cork, and Monaghan to provide hands-on support. 🎓10,000 AI Scholarships: Providing free access to the Google AI Professional Certificate to help teams build practical, real-world skills. A sincere thank you to Niamh Smyth for joining us to formally launch this initiative and for her continued leadership in driving Ireland’s AI and digital agenda and to and to Kieran Comerford and Anne Lanigan for their partnership in making this a reality. Our goal is to ensure every founder has the tools to lead in an AI-powered economy. Let’s bridge the gap together - I hope to see you on the road! 🇮🇪 Learn more and register: https://lnkd.in/e8rRdydw #AIWorksForIreland #GoogleIreland #SMEs #DigitalIreland #LocalEnterpriseWeek #Leadership #AI
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