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Articles by Kieran
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Press Release: Cora Systems Starts Second Phase of PM Solution with Honeywell Building Solutions
Press Release: Cora Systems Starts Second Phase of PM Solution with Honeywell Building Solutions
DUBLIN AND MINNEAPOLIS, MN, September 22, 2016 – Cora Systems, a leading provider of enterprise portfolio, program and…
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Cora Systems Showcases Enterprise Portfolio and Project Management (EPPM) Solutions at PMI Global Congress in San Diego
Cora Systems Showcases Enterprise Portfolio and Project Management (EPPM) Solutions at PMI Global Congress in San Diego
WASHINGTON, DC--(Cora Systems US- Sep 15, 2016) - Cora Systems, a leading global provider of enterprise portfolio…
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Program Managers vs Project Managers
Program Managers vs Project Managers
Program vs Project Management There is a common misconception about project management and program management being in…
Activity
2K followers
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Kieran Malaniff reposted thisKieran Malaniff reposted thisThere’s nothing more Irish than a good bit of ✨ slagging ✨ in the office — especially if the boss is involved. 😜 I moved to Ireland more than 12 years ago and the thing I appreciate most about living and working here is the way people never take themselves too seriously. It's the self-deprecating sense of humour. The national talent of turning small mishaps into legendary stories And how, if you’re REALLY friends with someone, you vow to absolutely never say a single nice thing about them. Ever. So in the spirit of St Patrick's Day ☘️ , I had to post this wee video. Just a bit of office craic (pronounced 'crack' but not the NSFW kind -- promise! Don't fire me. 🙈 ) Keith Browning, Kieran Malaniff,Andrew Monu (he/him), Shauna Upton, Veronika Cervenakova, Dan Daly
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Kieran Malaniff reposted thisKieran Malaniff reposted thisToday’s the day! #B2Believe London is finally here. 🇬🇧 Be sure to follow along, here on LinkedIn for Marketing, for highlights around topics like: • Redefining the role of marketing in the age of AI ⚙️ • Embracing the creator economy to drive B2B influence 📱 • Measuring what matters in B2B to drive business growth 📈
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Kieran Malaniff shared thisLove this - bad to recognize a few “Client” traits in myself? 🫣😅Kieran Malaniff shared thisThe Client: Part Deux... the prequel you didn't know you needed! 🍿 #TheClient 🎥 Umault
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Kieran Malaniff shared this🚀 We're Hiring! 🚀 Exciting opportunity to join LinkedIn in Dublin, Ireland as a Demand Generation Manager for our Ads business! Seeking a creative, data-driven marketer to lead inbound campaign strategies driving global growth for LinkedIn ads. Collaboration with our sales team is key to making a meaningful impact. If interested or know someone who could be a good fit, get in touch 🙌 Check out the link for more details: https://lnkd.in/eqRkhxer #B2BMarketing #DemandGeneration #GrowthMarketing #DublinJobs #LinkedIn #LinkedInAds
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Kieran Malaniff shared this🔎 Exciting news! Fabian's team is searching for a Sales Operations Manager to join the ranks in Dublin! 🌟 This is an opportunity to be a part of an exciting project, part of a brilliant team, and work alongside (biased opinion) the best marketing team! 😄 Check out the link below for all the details about the position. 📎https://lnkd.in/g-w9PYny The team is also hiring a Sales Ops Snr Associate: https://lnkd.in/gVUUWT-5 If you or someone you know would be a fit for either role, please reach out, happy to give any context I can!Kieran Malaniff shared thisExciting news! We're looking for a Sales Operations Manager to join our team in Dublin. This is a unique opportunity to build a new acquisitions sales motion for our Ads Business, working directly with leadership. If you know someone who would be a great fit for this role, please recommend them! https://lnkd.in/g-w9PYny #SalesOperations #Dublin #AdsBusiness #Hiring
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Kieran Malaniff shared thisKieran Malaniff shared thisHuge day for the team today as we unveil our new Global Brand campaign… “It’s a 2C World”! And what an experience this one was on set…watching Nancy Karrigan improvise routines with a dancing panda in the morning & then driving monster trucks through office buildings in the afternoon. Just your typical B2B ad stuff. But behind the CRM cereal boxes & Purple SaaS cans is a serious message - LinkedIn is the only ads platform built for B2B. You’ll see the campaign from today across all the places you get your ads - check out our hero spot below. Big thanks to the LinkedIn team involved in this effort – Jim, Judy, Nikita, Andrew, Santi, Elizabeth, Alyssa, Melody, Sayaka, Christy, Mairéad, Alexandra, Steve, Melissa, Megan, Lucy, Bhairavi, Ryan, Esther, Eugene, Jean & Emily. And huge shout out to the inimitable Maximum Effort crew Banoo, James, George, Dan, Justin, Scott, Jill, Clare, Marin, Molly, Anna, Avinash & Ryan. #ThePlaceToB2B #b2bmarketing
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Kieran Malaniff shared thisA really enjoyable experience this week - thanks so much to Lisa, Nikki, Louise & team for organizing! Trust me to be running out for a coffee at photo time (double points for showing up twice? 🫣)Kieran Malaniff shared thisongratulations to our most recent ManageIn cohort!! Thanks to this amazing group of people managers for their engaged participation last week. #ManageIN #alwaysbelearning #people Nikki Gillick Louise McCabe Kieran Malaniff Dieuwke van der Wal Iris van Duren Sevda Gurpinar Solange Uwimana Emma Flanagan Zoe Maxwell Holroyd Edgar Branco Linda Fernandez Eriksson Victor G. Claire Ospalek Jean-Luc van Heckeren Jonathon Palmer Sneha Gupta Charlotte Davies Marta Wasowicz Marco Tillmanns Peter Lennon Kathrin Drexelius Denise Garcia Perelsztein Nick Mason Kellie Whelan Armin Koch Sinead Cowen Dimitra Mastrogiannaki Juan Carlos Muñoz Nina Thomas Estwick Paulina Martínez Castañón Guilherme Odri Leonardo Branco do Rego Barros
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Kieran Malaniff reacted on thisKieran Malaniff reacted on thisLogging off for a while… and for a very good reason. 👶 Today is my official last day as I’m heading out on maternity leave and getting ready for my biggest (and most unpredictable) role yet. Swapping lead gen for nappies and reporting for night feeds. It’s been a busy (and very rewarding) chapter working alongside my brilliant team, solving problems and learning a lot along the way. I’m incredibly grateful for the people I work with and everything we’ve built together. I am leaving my work in some VERY capable hands! I’ll be back next year. In the meantime, if you don’t hear from me, I’m likely in a very different kind of “always-on” environment.
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Kieran Malaniff liked thisKieran Malaniff liked thisFor the LinkedIn Ads and B2B media nerds out there... If you've ever been tasked with building a media plan, you'll know the pain of navigating media benchmarks and estimating your cost-per-click or similar projections before your campaign get's the seal of approval. Estimating and forecasting benchmarks is often challenging, with many nuanced variables, and constantly evolving platforms & channel trends which make accurate media forecasting an ongoing headache. The process is often slow, requiring messy spreadsheets and manual pulling of multiple unique data points for every variable, before you can determine the best strategy for your campaigns. Dilligent media planning means identifying - Every Audience - Every Objective Type - Every Ad Format - Every Bid Type - Every Optimisation Goal ...& all of this before you ever write one line of ad copy. To solve my own pain in this work, I've built a tool to quickly identify 40+ unique bid estimates for your specific audience all in one go, which is also very helpful in identifying which bid types and formats are most useful for my clients. Quick example screenshot of the estimated costs for reaching Tech Marketers at mid-size companies in the UK & Ireland. I'm exploring options to make this tool publicly available, so if you are or you know a B2B media planning nerd who this is useful for, shout out loud in the comments and I'll get in touch get access 😉
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Kieran Malaniff reacted on thisKieran Malaniff reacted on thisI'm hiring and want to find the right person directly. I'm looking for a Senior Email Marketing Specialist (6-month contract) to join my team at Amazon, owning the email channel strategy for our Delivery Service Partner recruitment programme across Europe https://lnkd.in/euCVmhgm. You'll shape how we reach and convert prospective entrepreneurs and business owners across multiple markets, working with cross-functional stakeholders to build programs that perform. Day to day includes: Segmentation strategy, A/B testing frameworks, building email journeys, funnel optimisation, GDPR-compliant audience management across markets. This is a role for someone who uses data to make decisions. Based in London. 6-month contract. Amazon scale, with the autonomy of a specialist who owns their channel. DM me or drop a comment if this sounds like you or can recommend someone.
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Kieran Malaniff reacted on thisKieran Malaniff reacted on thisFlat whites don’t hide behind foam... They’re simple. Intentional. No excess. B2B marketing could use more of that energy. We talk a lot about great creative in this industry. Awards. Craft. Breakthrough ideas. But here’s the uncomfortable truth: Great creative still fails…if it lands with the wrong audience. Because without context, even the best work becomes reach without relevance. Engagement without impact. That’s what we call Bullspend. The next big shift in B2B marketing isn’t just about better creative. It’s about creative that actually lands --with the right people, in the right moment, within a context that builds trust. Check out this next installment of Before The Next Call and hat tip to Alex Josephson and Gina Kleiner for popularizing the coffee-analogy genre on platform! 😉 Read more here: https://lnkd.in/dREniBUs
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Kieran Malaniff reacted on thisKieran Malaniff reacted on thisI started TOMS at 29. Sold it at 43. Fell into the deepest depression of my life at 44. And I'm 49 now. Here are the lessons I wish I'd learned: #1: Doing more won't make you feel enough. At 29, I thought achievement was the answer. If I just helped more people, gave away more shoes, made a bigger impact, then I'd finally feel worthy. We gave away 100 million pairs of shoes. And I still felt empty. Because I was tying my worth to what I achieved. And no amount of success can fill that void. Feeling enough starts on the inside, not on a résumé. #2: You can have everything and still feel broken. When I sold TOMS, I had the money, the freedom everyone dreams about. Six months later, I couldn't get out of bed. I was planning to end my life. Success isn't the same thing as being okay. Your mental health deserves the same attention as your goals. #3: Purpose can't become your armor. TOMS gave my life meaning. But I also used it to run from the pain I didn't want to face. I told myself: "If I just help more people, maybe I'll finally feel enough." But purpose can't heal a wound you refuse to look at. When I sold the company and that purpose was gone? Everything I'd been running from caught up. You can change the world and still feel broken inside. #4: Your body will tell you when something's wrong. The anxiety. The exhaustion. The voice in my head getting louder. My body was screaming at me for years. I just kept ignoring it. I told myself: "I'm fine. I'm busy. I'm building something important." Until 2019, when the whispers turned into shouts. Pay attention to the whispers before they turn into shouts. You don't need to wait for a breakdown to make a change. #5: Asking for help isn't weakness. It's wisdom. I waited until I was at the edge before I reached out. I thought I could handle it on my own. That asking for help meant I was failing. But here's the truth: If negative thoughts last more than three days, call someone. I'm 49 now, and I'm building “ENOUGH”, the most important thing I've ever created. Not because I have to. But because it's what I needed when I was lost. These lessons cost me 20 years of struggle. I'm sharing them so they don't cost you the same. You don't need to achieve one more thing to be worthy. You already are enough.
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Kieran Malaniff reacted on thisKieran Malaniff reacted on thisWhat an electric week! It was an absolute honor to host our CMO Shannon Sullivan Duffy and the Management Leadership Team (MLT): Janis Shearer, CMP, CIPP/E, MBA, Martha Walchuk and Eddie McGraw here in Munich. The energy on-site was a powerful reminder of the incredible synergy between our global vision and local execution. From high-level strategy sessions to the inspiring Women at Okta panel discussion, the day was packed with meaningful content and forward-thinking dialogue. I want to extend a massive thank you to my manager, Sarah Green, for your constant support, and a special shout-out to our CEE Sales VP Sven Kniest for your incredible on-site support: your presence truly elevated the experience for everyone. Finally, a huge thank you to my team (Viktoria Smarschevski & Natalia Repta) for standing by my side and to everyone who worked to make this visit so memorable (Felix Kugler Franchesca Sullivan Jonny Wallage). We are moving forward stronger than ever! 🚀 #Okta #Leadership #TeamCulture #LifeAtOkta
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Kieran Malaniff reacted on thisKieran Malaniff reacted on thisLast night I attended a gala for Breast Cancer Prevention Partners (BCPP), invited by my colleague Vivian Fan. Before we even arrived, Vivian had shared short bios of everyone at our table — a small but thoughtful gesture that made it easy for a group of strangers to connect quickly and genuinely. It set the tone for an evening centered on purpose, conversation, and community. The event felt especially timely for me. On Tuesday, one of my cousins in Jamaica, passed away unexpectedly just a few months after a cancer diagnosis. Our family thought we would have more time — time to process, to plan, to fight. His passing has been difficult to absorb. It has also prompted deeper reflection. We came from the same family, the same roots. But our paths diverged in ways that shaped our access to opportunity, healthcare, and ultimately, outcomes. I’ve been thinking a lot about how much of life is influenced not just by the choices we make, but by the circumstances we’re given. Moments like this make me feel especially grateful to work at LinkedIn, where our mission is to create economic opportunity for every member of the global workforce. It’s a reminder that expanding access — to opportunity, to information, to resources — can meaningfully change the trajectory of people’s lives. Grateful for spaces that bring people together around purpose, and for colleagues like Vivian who create connection so effortlessly.
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Kieran Malaniff reacted on thisKieran Malaniff reacted on thisThree years ago I joined Intercom. It was the same week Fin launched out of beta. We were both just getting started! This week, we've announced that Fin is taking on a brand new role: sales. Not a separate agent — the same Fin, now engaging prospects at the right moment, qualifying leads conversationally, handling objections, and handing off to your team with full context. One agent across the entire customer journey, from first touch to closed deal. It's been a wild three years to have a front row seat to. And honestly, this feels like the most exciting chapter yet! Talk to Fin by clicking on the link in the comments.
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Kieran Malaniff reacted on thisKieran Malaniff reacted on thisWe don’t have a budget problem in B2B marketing. We have a bullspend problem. Bullspend happens when we chase trends instead of focusing on what drives results, prioritize volume over resonance, and measure what looks good instead of real impact. Every week I see smart teams pour dollars into things that don’t actually move the business forward. LinkedIn’s new ad creative from our brand campaign, The Network That Works for You, leans into this exact idea: marketing needs to be rooted in what actually delivers, instead of what just looks good. This means that the real opportunity for marketers isn’t to cut spend, but to redirect it to smarter ad strategies. Check out the campaign’s creative: https://lnkd.in/eH9k7Chi
Experience & Education
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Licenses & Certifications
Projects
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Sales Plan - Briga Sports Clothing
As part of the sales module in my course, I had to complete and present a sales pitch for a chosen company to a particular segment. I decided to pick Briga Sports Clothing, a relatively new brand, owned by Gareth Britton (Ireland) as I felt there is more opportunity and room for creativity in a new brand such as Briga.
Sports clothing has a range of target markets, therefore for this project I decided to aim the sales pitch directly at the college / university market, selling college…As part of the sales module in my course, I had to complete and present a sales pitch for a chosen company to a particular segment. I decided to pick Briga Sports Clothing, a relatively new brand, owned by Gareth Britton (Ireland) as I felt there is more opportunity and room for creativity in a new brand such as Briga.
Sports clothing has a range of target markets, therefore for this project I decided to aim the sales pitch directly at the college / university market, selling college branded clothing to college sports teams, student unions and even personalised versions for each classes.
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Marketing Plan for Rhythm Nation - Start-Up Company
We developed a business and marketing plan for a business start-up selling merchandise into the Irish Dancing market.
We had to conduct considerable research into the Irish Dancing market in order to define our target market and show that the business could be feasible. In terms of marketing we showed marketing efforts that are currently in place by our competitors and our position ass opposed to them. Many of the strategies we chose to go with were between digital and social media as we…We developed a business and marketing plan for a business start-up selling merchandise into the Irish Dancing market.
We had to conduct considerable research into the Irish Dancing market in order to define our target market and show that the business could be feasible. In terms of marketing we showed marketing efforts that are currently in place by our competitors and our position ass opposed to them. Many of the strategies we chose to go with were between digital and social media as we felt this was the best way to promote the product and website to this niche market. We also devised a sales plan to consider the prospect of personal selling at events and the costs that this would implicate on the business.
As part of this project, we also had to present our findings in order to sell the idea to our lecturer.Other creators -
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Dissertation (undergraduate)- An investigation into the factors affecting the usage of internet banking
During this project I learned a great deal about the mindset that banking customers have towards internet banking, as well as what causes that particular mindset. Ultimately I found there to be an issue with the way in which banking institutions are marketing internet banking to their customers, they are not decisive enough. Many customers have concerns about the experience that I found to be untrue through interviews with banking officials.
My findings suggested that banking institutions…During this project I learned a great deal about the mindset that banking customers have towards internet banking, as well as what causes that particular mindset. Ultimately I found there to be an issue with the way in which banking institutions are marketing internet banking to their customers, they are not decisive enough. Many customers have concerns about the experience that I found to be untrue through interviews with banking officials.
My findings suggested that banking institutions take different approaches to marketing internet banking, stating the facts and benefits to the different customer groups.
Honors & Awards
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Class Representative
Student Union, Institute of Technology Sligo
I was appointed as class representative in my final year at undergraduate level. This required me to attend various meetings, talks and events where I had to voice the opinions of the class. The course was under an academic review during this year in order to better equip students and as part of this I had to attend meetings with department heads, lecturers and other fourth year representatives to discuss any issues we had as well as any suggestions for the future.
Organizations
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It Sligo DJ Society
Society member
-I was part of the IT Sligo DJ Society for three years, helping to organise and being involved in the running of a number of events over this time period.
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Sean Macmillan
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Over 14 years of experience in both B2B and B2C marketing for some of the world's best brands including LinkedIn, IBM, Paddy Power, and O2. I have a proven track record of driving engagement, growth, and revenue.<br><br>I also hold a MSc in Digital Marketing, have completed both of Mark Ritson's Mini MBA courses, the Cannes Lion WARC strategy course, multiple industry certs and more
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