Milano, Lombardia, Italia
5025 follower
Oltre 500 collegamenti
5025 follower
Oltre 500 collegamenti
Informazioni
Working for +12 years in digital companies in EU from startups to scaleups, with a strong…
Attività
5025 follower
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Andrea Lamperini ha condiviso questo elementoMost companies treat community as a marketing channel. We treat it as the engine that drives both demand and supply. That's how we scaled from €12M to €130M+ in 5 years. I'll talk about it during my keynote at EU-Startups Summit in Malta the 8th of May at 12.40 pm. What I'll bring on stage: 1) How we built a model where community isn't a marketing lever, it's the engine 2) Centralize the what, decentralize the how. Same values across markets. Different execution in each. 3) Spin the flywheel. Customers become your team, your supply, your ambassadors. No theory. Just lessons from the field. And to make it even more exciting, i'm organizing 2 morning runs on both the 7th and the 8th, the best way to connect before the event starts. WeMeet sign-up links in the first comment. Let's connect!! #weroad
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Andrea Lamperini ha condiviso questo elementoWe're looking for key roles with deep USA market and consumer knowledge! JDs in the 1st commentAndrea Lamperini ha condiviso questo elementoAny Americans in the house? 🇺🇸 WeRoad is getting ready for an adventure across the pond...these are the very first roles we're looking for - 🧭 US based Group Leaders - the heart of WeRoad ❤️ 🏙️ Austin City Launcher - our boots on the ground in Texas 🎥 US based Social Media - tell our story the American way 📣 PR & Media Relations Consultant - help us make noise in the right rooms More details about each role in the comments 👇
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Andrea Lamperini ha condiviso questo elementoWow, that's impressive! congratulations Erika De Santi, without your blessing I wouldn't have been part of this journey! Well deserved!Andrea Lamperini ha condiviso questo elementoTHE TRUTH BEHIND RANKINGS. Recently, two rankings crossed paths and made me realize how intertwined they actually are. WeRoad has been included in the Financial Times list of Europe’s fastest growing companies. And I’ve been named again among the Top 100 most influential women in Startups & Venture Capital in Europe. Building WeRoad over the past years has meant building and rebuilding things from scratch, fast. Teams evolve, markets shift, people come and go. You constantly need to question what you built yesterday to make sure it’s still relevant tomorrow. It’s sometimes tough, often messy, always intense. Probably the most real version of training on the job. As a founder, you have no choice but to learn fast to keep up with the growth of your business and develop enough as a professional to lead its direction and not be eaten by it. And a big part of that learning comes from the network around you: founders, operators, investors, and builders who challenge your thinking and bring new perspectives. Along the way, this journey shaped what has become my core expertise and ultimately brought me to this list: building communities and turning real-life human connection into a scalable business model across different cultures. So yes, rankings are nice. But the real reward is the journey of evolving as a professional and as a person along the way. So, speaking of staying sharp (and maybe staying in the rankings)… any new community builders or real-life business builders out there who want to connect? #community #IRLbusiness #weroad
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Andrea Lamperini ha condiviso questo elementoThis week's Travel Tech Essentialist by Mauricio Prieto hit more than usual! He synthesized a new The Wharton School paper "Thinking, Fast, Slow, and Artificial" into something actually actionable for operators. The core finding: when people use AI and it's right, accuracy jumps 25 points. When it's wrong, accuracy drops 15 points below the no-AI baseline. And people followed the wrong AI answer 4 out of 5 times. Confidence went up either way. The researchers call this "cognitive surrender" not using AI as a tool, but stopping critical evaluation altogether. Mauricio's matrix (below) reframes the real question: it's not how much AI you use, it's the combination of leverage and restraint. High leverage + high restraint = Compounders. You think first, then use AI to go 100x faster. The judgment is yours. The speed is AI's. High leverage + low restraint = Noise Factories. You produce a lot. Quality erodes quietly. Confidence doesn't. Super interesting and very close to what i believe, wdyt? BTW: Just landed in Berlin for ITB. If you're around and want to connect, drop me a message.
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Andrea Lamperini ha condiviso questo elementoWhen the team takes the Olympic meme very seriously!
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Andrea Lamperini ha pubblicato questo contenutoNew hire in the WeRoad DACH team !!!!!! Welcome Virginia Vauvert 👋 , she’s joining us to lead Business Development in DACH, key markets for our next growth phase. At the same time, we’ve the vacancy in Business Development Manager for France. The role will build and scale partnerships across WeRoad employee benefit direct deals, CSE, welfare, universities benefits, corporate retreats, community affiliation and trips. If this sounds like you, or you know someone strong for France, feel free to DM me. JD link in the first comment
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Andrea Lamperini ha condiviso questo elementoOltre ai viaggi, home decor and styling sono tra le mie passioni principali, totalmente condivise con mia moglie (veramente🤣 ) Grazie agli architetti di -ini studio per aver realizzato con noi la nostra prima casa che, a quanto pare, è piaciuta anche ad altri 😳 !Andrea Lamperini ha condiviso questo elementoUn "progetto grafico" : così Cose di Casa nell'articolo di Giugno 2025 ha definito la nostra Casa AM. Un progetto dove colori, decori e texture si mescolano per creare uno spazio modellato sui gusti dei Committenti. Qui tutte le foto: https://lnkd.in/dxqSDh-v
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Andrea Lamperini ha condiviso questo elementoAAAAAAAHHHHH, we've just launched our Global Early Bird campaign with up to 300€/£/$ off for departures from april 2026 onwards! 💰💰💰 Check our local websites WeRoad.it, WeRoad.de, WeRoad.es, WeRoad.fr, WeRoad.com Don't miss out!!!Group travel and adventure holidays on the road | WeRoadGroup travel and adventure holidays on the road | WeRoad
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Andrea Lamperini ha condiviso questo elementoThis is our WeRoad partnership and B2B development secret recipe: "Develop a 360° marketing and sales approach through: - global trade and travel agents partnership program - partnerships with complementary cool brands - activations through loyalty programs, employee benefits, and corporate retreat - sponsor key bar and city locations where the target audience congregates Surround the audience by maintaining digital and offline presence across the customer's real life to be present throughout the entire WeRoaders journey, not just one channel." We are proud to have collaborated with many hundreds of excellent partners, including few names such as American Express, Emirates, corporate benefits, Edenred, Blue Light Card, Bending Spoons, Lime, Flix, flibco.com, Decathlon, Tropicfeel, Virgin, Bluvacanze and Travel Counsellors. If you want to partner with us, activate benefits for your teammates you can reach out to me and if you want to start selling our trips please apply to our global partnership program here: https://lnkd.in/dcryGhGNAndrea Lamperini ha condiviso questo elementoWeRoad’s Omnichannel Strategy - Reaching Customers Where They Are Andrea Lamperini of WeRoad shares how they don’t wait for customers to find them - they go to where their target audience already spends time and money. From gym memberships and credit card rewards to employee benefits and professional associations, WeRoad’s omnichannel strategy ensures they meet potential travelers where it counts. The key takeaway for tour operators: distribution isn’t just about OTAs. Think about where your ideal customer already hangs out and form partnerships to reach them there. 🔗 Catch the full episode here: https://lnkd.in/eFz7Euky #Tourpreneur #WeRoad #OmnichannelMarketing
Andrea Lamperini ha commentato un post
4 giorni
Below the event links to join the early morning runs:
- 7.05 --> https://wemeet.weroad.com/event/365363ec-2b5f-4480-967b-538018a14028
- 08:05 ---> https://wemeet.weroad.com/event/d90d1181-ee87-4892-ad18-dc4cc8de73ac
Andrea Lamperini ha risposto a un commento
1 settimana
Hey Roisin O'Sullivan, i'll get back to you soon then:)!!
Andrea Lamperini ha commentato un post
1 settimana
1. US based Group Leaders - https://weroad.teamtailor.com/en-GB/jobs/7508968-weroad-us-group-leader?utm_campaign=jobs-widget&utm_source=weroad.teamtailor.com&utm_content=jobs&utm_medium=web
2. Austin City Launcher - https://weroad.teamtailor.com/en-GB/jobs/7574655-marketing-city-launcher-austin?utm_campaign=jobs-widget&utm_source=weroad.teamtailor.com&utm_content=jobs&utm_medium=web
3. US based Social Media - https://weroad.teamtailor.com/en-GB/jobs/7583169-social-media-creator-freelance?utm_campaign=jobs-widget&utm_source=weroad.teamtailor.com&utm_content=jobs&utm_medium=web
4. PR Consultant - https://weroad.teamtailor.com/en-GB/jobs/7603394-pr-media-relations-consultant?utm_campaign=jobs-widget&utm_source=weroad.teamtailor.com&utm_content=jobs&utm_medium=web
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Andrea Lamperini ha consigliato questo elementoParty epico, grande lavoro di squadra, grazie a tutto il team ⚡️Andrea Lamperini ha consigliato questo elementoOltre 400 persone, soprattutto coworker, per il party di inaugurazione di WAO Bassi e WAO Kitchen. Questa è la nostra community! Grazie a chi ha cantato, ballato e animato lo spazio ieri sera: è stato il modo giusto per aprire i nostri nuovi spazi in Isola. E grazie a Strucchi Vermouths & Bitter, Contrattino Aperitivo Italiano e Dolomitico Skiwasser per i drink della serata. Prossima tappa: WAO Certosa 🚀 Foto: Amanda Titoneli 📸
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Andrea Lamperini ha consigliato questo elementoAndrea Lamperini ha consigliato questo elementoSunday night, I texted my home camera: “What’s my dog doing right now?” It pulled up the Family Room feed, found Theo on the couch, and replied: “He’s lounging next to a yellow plush toy. Looks relaxed.” That was the moment it clicked. No digging through feeds. No configuring zones. Just a question and an answer. I started playing with this idea Friday afternoon. By Sunday, I had a working prototype on Telegram and WhatsApp using the Ring Appstore APIs our team recently launched. That’s when I started to realize the breadth of what this could enable. You don’t configure it. You just tell it what you care about: “Tell me if my kid goes near the pool unsupervised.” “Alert me if a package sits on my porch for 30 mins.” “Check what my dog is doing right now.” “Let me know if someone lingers at the store entrance after closing.” The system figures out: – which cameras matter – where to look – what to check for and tells you what it sees. What surprised me wasn’t that the AI could see. It’s that it had to learn to listen. Human instructions are inherently ambiguous: What counts as “near”? How long is “lingering”? Who counts as “unsupervised”? Get this wrong and you either miss critical events or create a wall of noise. So instead of pretending to understand perfectly, the system makes its interpretation explicit: “I’ll alert you if a person stays within ~6 ft of your door for >30 seconds after sunset.” You correct it once. It adapts. We’ve spent years improving motion detection. We’ve spent far less time reducing the gap between what users mean and what systems actually do. Feels early, but this direction is interesting: moving from motion detection → intent-driven monitoring. If this is what’s possible in a weekend, I’m excited to see what others build with these APIs. (Photo: Theo, confirmed on the couch.) #AI #ComputerVision #SmartHome #BuildingInPublic
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Andrea Lamperini ha consigliato questo elementoAndrea Lamperini ha consigliato questo elemento🇲🇹 😎 I’m coming to Malta for the EU-Startups Summit! Next week, the 2026 EU Startups Summit is taking place and your favourite Black Unicorn PR ‘corns will be present and participating! Looking forward to: 🤝 Seeing clients, old friends, meeting new, and the amazing & hard working EU Startups team 💡 A number of promising talks with successful and up-and-coming scaleups and startups (check out our selection in the comments) 🦄 JJ’s talks! BUPR is not only well-represented on stage, but we’ve partnered with EU Startups for a little content collab (check out our podcast with David Cendón Garcia in the comments) 🏃♂️ Not just one, but two morning runs! VCRunClub on the 7th and the WeMeet run organised by WeRoad’s Andrea Lamperini on the 8th (see him on stage talking about scaling a community-led business across culturally diverse markets) 🍔 No Boring talk… Leonard Burger’s Over Ventures breakfast talk on “Community Capital or Cap Table Chaos?” 🌞 Warm weather, Mediterranean views and the charming historical streets of Malta! See you there?
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Andrea Lamperini ha consigliato questo elementoAndrea Lamperini ha consigliato questo elemento#hiring If someone a year ago had told me I'd be writing a job description to hire a PR (freelance) in the United States, my answer would have been one of those Italian hand gestures that don't need subtitles. And yet here we are, hiring PR people in a timezone that still confuses me every now and then lol Here's the open position, along with other roles WeRoad is hiring for in the US: PR Consultant: https://shorturl.at/CpcDy Social Media: https://shorturl.at/CpcDy Marketing activations and events: https://shorturl.at/GkgAq Group Leaders: https://shorturl.at/dJi7r
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Andrea Lamperini ha consigliato questo elementoAndrea Lamperini ha consigliato questo elementoHere are just a few snapshots from our Dreamfarm x Planted event during Design Week — just to say we love you more than pizza (and that’s saying a lot)🍕💚 Credits to Carlotta Coppo
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Andrea Lamperini ha consigliato questo elementoAndrea Lamperini ha consigliato questo elementoClaude for Word is now in beta. Draft, edit, and revise documents directly from the sidebar. Claude preserves your formatting, and edits appear as tracked changes. Claude for Word shares context with Claude for Excel and Claude for PowerPoint, so Claude can work across your open documents in a single conversation. Available on Team and Enterprise plans. Read more: https://lnkd.in/eGkGRckx
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Andrea Lamperini ha consigliato questo elementoAndrea Lamperini ha consigliato questo elemento🎯 In un'epoca dominata dal digitale, WeRoad per l’estate 2026 decide di uscire dagli schermi e di puntare sul marketing dal vivo. 🎯 Dai festival musicali alle corse sulle piste degli aeroporti, il brand ha messo a punto un vasto piano di ‘in real life marketing’ per portare l’esperienza del viaggio nelle città. 🎯 La communication marketing manager Giulia Flamà racconta la strategia a Brand News qui l'articolo completo ➡️ https://lnkd.in/dVJV4wZQ
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