Consumer Packaged Goods

8.85M Product Tag Scans Reveal What Shoppers Want

Scan data from millions of product tags reveals how shoppers engage in-store.

QR Codes on Product Packaging: Use Cases, Examples, and Best Practices

Turn packaging into a smart brand experience with QR Codes.

How Wight Tea Uses Bitly QR Codes to Craft the Perfect Experience From Every Package

How to Transform Static Marketing into Interactive Experiences: Tips from Oren Schauble

Top CPG Trends Reshaping the Industry in 2025

Stay ahead of what's coming next in CPG trends.

What Is Connected Packaging? A Guide for Modern Marketers

Turn packaging into a marketing channel with scannable, trackable experiences.

How Bitly Turns Product Packaging into a Digital Channel

Find out how you can use Bitly for product packaging digital connections.

What You Should Know About Product Batch Codes

Make inventory smarter with QR Codes as batch codes.

How Do QR Codes Help CPG Brands Upsell Products?

Learn about the best ways to use QR Codes for upsells and cross-sells in the CPG industry.