Due to the Reserve Bank of India (RBI) regulations, all automatic payments using credit and debit cards need to follow the new guidelines by September 30, 2021.
Threshold limits for existing customers using postpay payment setting
Postpay in India will be limited to ₹15,000 and Google is required to set up an e-mandate for your card. We're working on updating your recurring payment per the new guidelines. The total amount you're charged won't change, and you'll be charged only for your usage.
Set up your RBI e-mandate
To avoid any service interruptions, sign in to your Google Ads account using the instructions below to enable postpay. Make sure to disable your pop-up blocker before proceeding.
This action must be taken before the regulation takes effect on October 1, 2021, or your automatic payments will fail and your service may be interrupted.
- Go to Overview within the Campaigns menu
.
- Select Fix Now in the red alert (if any) at the top of the page to verify your card on file and prevent service disruption.
At any time, if your account has stopped running due to a decline of your automatic payment, and you don’t see the red alert asking you to verify your card but instead see a “Payments may fail after Sep 30” alert, which means your primary credit card isn’t compliant with RBI regulations. In that case, there are 2 alternatives for you to avoid further service interruption:
- Add a new primary payment method that’s compliant with the RBI. We’ll check if your credit card is compliant during the “Add a new payment method” process.
- Continue making prepayments for your outstanding balance until you can set up an e-mandate on your card by following these steps:
- Go to Summary within the Billing menu
.
- Select Make a payment.
- Complete the flow and pay for your owed amount (or more than your owed amount if you’d like) manually.
- Select Payment methods.
- Look for your primary card and check if there's a "Fix it" option link below it. If so, select Fix it.
- Check to make sure that all the card details are correct and select Update.
- Go to Summary within the Billing menu
You can also make prepayments in advance to keep your accounts in a credit position. This can help ensure you have enough funds available to cover future advertising, rather than waiting for an automatic payment to be triggered and possibly declined, which would cause your ads to stop serving.
