Add branded content restrictions & disclosure labels

If you feature branded content, sponsorships, endorsements, or other commercial relationships in your videos, you have to let YouTube know by selecting the paid promotion button in your video details. Selecting the paid promotion button adds a disclosure label that appears at the beginning of your video.

Your branded content must comply with YouTube’s Community Guidelines and Google Ads policies, with some exceptions where those policies may not be applicable to branded content.  You and the partners you work with are also responsible for understanding and complying with all applicable legal requirements. For more details, review YouTube’s Branded Content Policy.

If you want to search for specific videos where the creator has disclosed branded content, use this link. If you are on a mobile device, touch and hold the link to copy the web address, then paste it into your browser's navigation bar.

Set age or location restrictions for branded content

You can limit who gets to find your branded content based on their age or location. These manual controls help you meet local advertising laws, the requirements of your brand partnerships, and comply with YouTube’s Community Guidelines and Google Ads policies.

Note: To edit age and geography restrictions, use YouTube Studio on your computer. The options for age and geographic restrictions only appear if you select Yes under Paid promotion.

To set age or location restrictions for a new video:

  1. Open the YouTube Studio app .
  2. At the top-right corner, tap Create .
  3. Select the file you’d like to upload and then tap Next.
  4. Tap Show more and then Paid Promotion .
  5. Select Yes, my video includes paid promotion.
    • Default age and country restrictions will be set automatically. To set custom age and country restrictions, use YouTube Studio on your computer.
  6. Tap Save.

To set age or location restrictions for an existing video on your channel:

  1. Open the YouTube Studio app .
  2. From the bottom menu, tap Content.
  3. Tap the video you want to edit and tap Edit .
  4. Tap Paid promotion.
  5. Turn on Video contains paid promotion.
    • Default age and country restrictions will be set automatically. To set custom age and country restrictions, use YouTube Studio on your computer.
  6. Tap Save.
More resources
For further info, we recommend that you regularly refer to your local legal resources, such as the Federal Trade Commission (FTC) in the United States, the Advertising Standards Authority (ASA) in the United Kingdom, the Directorate General for Competition, Consumer Affairs and Fraud Prevention (DGCCRF) in France, the media authorities Medienanstalten in Germany or the Korea Fair Trade Commission (KFTC) in Korea.
The info presented in this Help Center article is not legal advice. We provide it for informational purposes so you may wish to check with your own legal representatives.

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