ZeroBounce spent $3M on marketing.
They knew some of it wouldn’t work, but that was the point. Founder Liviu Tanase wanted data about where customers actually were.
Today, ZeroBounce serves Amazon, Disney, Airbnb and Netflix. But Tanase says marketing is only one piece of the company’s growth strategy.
The other is something he’s “obsessing” over. Read more:
success.com/why-zerobounce…
- ZeroBounce spent $3M on marketing. They knew some of it wouldn’t work, but that was the point. Founder Liviu Tanase wanted data about where customers actually were. Today, ZeroBounce serves Amazon, Disney, Airbnb and Netflix. But Tanase says marketing is only one piece of the company’s growth strategy. The other is something he’s “obsessing” over. Read more: success.com/why-zerobounce…