When millions of creators need help, Mike is often the reason they get it fast.
- When millions of creators need help, Mike is often the reason they get it fast.
Mike leads YouTube's creator support team, making sure that when a new feature ships, the people and AI systems helping creators actually understand how it works. "People hear 'support' and incorrectly think of a narrow, reactive role," he says. "My day can shift instantly fromThat same mix of data and everyday problem-solving shows up in how he solves problems. Creator feedback used to live across half a dozen scattered channels. So Mike built a system to pull it together, then used AI to surface the patterns. "This turned thousands of scattered
