What audience is nearly 3x more likely to game and more than 2x more likely to create content than the general population?
Anime fans. And most brands are still overlooking them. 🧵
Beyond measurement. Making an impact.
Our 2026 Responsibility & Sustainability Report shows how Nielsen is turning commitment into action, from supporting our people and advancing responsible AI to reducing our environmental impact and giving back to communities.
• 82%
🏀30 seasons later, @WNBA fandom is stronger than ever.
The first half of the 2026 season generated 3.8 billion minutes viewed, and nearly 50% more games drew audiences of 1 million viewers or more than in recent seasons.
Women's sports are reaching new audiences and building
Diamond Dogs assemble!
3 years off air. Ted Lasso still broke @AppleTV's all-time launch record. 296.6M viewing minutes in 2 days. Most-streamed program in the US on debut day.
Fandoms with real emotional equity don't need a comeback campaign. Just a release date.
Believe.
