iGaming & Digital Growth Specialist

I don't run
campaigns.
I build revenue
machines.

5+ years building scalable marketing systems for iGaming & digital platforms across India, UK & UAE. SEO, influencer ecosystems, performance marketing — full-funnel, data-driven, always tied to revenue.

5+
Years Experience
8+
Brands Scaled
3+
Global Markets
2K+
Creators Managed
Udit Maurya — Growth Marketing Specialist
Delhi, India

Marketing is a P&L function,
not a creative department.

Hi, I'm Udit Maurya. I started as an entrepreneur — not a marketer. I built an e-commerce business from ₹1L to ₹14L+ in revenue across five global marketplaces. That taught me to treat every rupee as accountable and every campaign as a lever on the P&L.

Over 5+ years I've operated across India, the UK, and UAE — building marketing functions from scratch for iGaming and digital platforms. At ESPE International in London, I built the entire influencer infrastructure: recruitment pipelines, creator vetting, attribution models, and a 12-person team.

At SoftConstruct, I turned Quora into a 150M+ impression pipeline in under 2 months — zero paid budget. I've scaled brands to 50K+ organic visitors/month in 90 days through SEO alone.

Currently pursuing an MBA in Business Analytics at Manipal Academy. I don't want to manage campaigns. I want to lead the marketing function.

150M+
Organic Impressions
Quora strategy at SoftConstruct — zero paid budget, under 2 months.
50K
Monthly Visitors in 90 Days
Scaled from zero via SEO, content marketing and link-building.
2,000+
Influencers Managed
Instagram + YouTube creator network including Indian celebrity partnerships.
$35K
Monthly Ad Budget
Paid social with full ROAS accountability across iGaming verticals.

6 years. 3 countries.
One focus: Revenue.

Every role was chosen to build a new capability — not just a new title.

Nov 2025 — Present
Confidential · Remote
Social Media Marketing Manager
  • Leading end-to-end 360° marketing strategies across digital channels — brand awareness, acquisition, and retention fully aligned.
  • Driving full-funnel performance across paid and organic with cross-functional accountability.
360° Marketing · Performance · Retention
Apr 2025 — Nov 2025
NDA · Dubai, UAE (Remote)
Social Media Manager
  • Managed end-to-end social media marketing across multiple platforms for an iGaming brand.
  • Handled a monthly advertising budget of $35K with performance-led optimisation.
  • Planned content strategies to improve engagement; coordinated with design and marketing teams.
Paid Social · $35K Budget · Content Strategy
Aug 2022 — Dec 2024
ESPE International Ltd · London, UK
Influencer Marketing Executive
  • Managed campaigns with 2,000+ Instagram and 400+ YouTube creators — celebrity partnerships incl. Badshah, Zareen Khan, Elvish Yadav.
  • Oversaw 21 affiliate websites — SEO, landing page optimisation and affiliate partnership strategies.
  • Led and mentored a 12-member sales team, streamlining CRM workflows.
  • Executed PPC campaigns, A/B testing and CRO across performance funnels.
Influencer Ops · Affiliate SEO · PPC · Team Lead
Jul 2021 — Jun 2022
SoftConstruct · Yerevan, Armenia (Remote)
Digital Marketing Specialist
  • Generated 150M+ impressions through high-impact Quora strategy in under 2 months — zero paid budget.
  • Led SEO and content marketing for affiliate and casino-focused websites.
  • Managed ORM campaigns on Trustpilot, improving brand ratings and customer trust.
SEO · Quora Growth · ORM · Content
Jan 2020 — Mar 2021
Winbo Phoenix Holdings · UAE (Remote)
Digital Marketing Intern → Growth
  • Scaled organic traffic to 50K+ unique visitors/month within 3 months across 18+ web properties.
  • Led influencer initiatives with major creators and celebrity partnerships.
  • Designed and optimised landing pages and user funnels to improve conversion.
SEO · 50K Organic · Influencers · CRO
Feb 2020 — Feb 2021
Stuti Vandan Enterprises · Delhi, India
Founder & Managing Director
  • Founded and scaled e-commerce business — ₹1L to ₹14L+ revenue across Amazon, Flipkart, Meesho, Shopee & Walmart.
  • Amazon Ads on ₹2L budget generating ₹3L+ in attributed revenue.
  • Managed end-to-end supply chain, vendor management and US market expansion.
Founder · E-commerce · Amazon Ads · 14x Growth
SEO Strategy Performance Marketing Influencer Marketing Affiliate Growth CRM Operations WhatsApp Marketing PPC Campaigns ORM Content Strategy iGaming Growth Team Leadership Email Marketing SEO Strategy Performance Marketing Influencer Marketing Affiliate Growth CRM Operations WhatsApp Marketing PPC Campaigns ORM Content Strategy iGaming Growth Team Leadership Email Marketing

Specialisations built
on real results.

Every service maps to a channel I've owned end-to-end — not just advised on.

01📈
SEO & Organic Growth

Technical SEO, content strategy, link-building and affiliate SEO. Proven track record scaling from zero to 50K+ monthly visitors in 90 days.

Technical SEOContentLink Building
02🎯
Performance Marketing

PPC strategy, paid social, A/B testing and full-funnel optimisation. $35K+ monthly budgets focused on CAC, ROAS and conversion.

PPCPaid SocialCRO
03🤝
Influencer Marketing

End-to-end influencer operations — recruitment pipelines, vetting, attribution models and 2,000+ creators managed at scale.

Creator OpsAttributionCelebrity
04🔗
Affiliate & Growth

21+ affiliate site portfolio management, landing page optimisation and partnership strategies built for regulated iGaming verticals.

AffiliateLanding PagesiGaming
05💬
WhatsApp & CRM

High-conversion WhatsApp ID campaigns and CRM workflows that drive retention and reactivation across South Asian iGaming markets.

WhatsAppCRMRetention
06🛡️
ORM & Brand Reputation

Trustpilot management, brand protection and reputation campaigns that support user trust and conversion in regulated markets.

ORMTrustpilotBrand Safety

Results that speak
louder than claims.

Three campaigns. Three channels. One constant: measurable revenue impact.

♠️
Market Analysis · iGaming · India
How Stake.com Cracked the Indian Market While Everyone Else Left

In 2024, most offshore casino brands pulled out of India. Stake doubled down — and won. Here's their exact playbook.

#1
Brand Recall
IPL
Sponsorship
10M+
Reach
Read Case Study →
📱
WhatsApp Marketing · iGaming · Growth
How a WhatsApp ID Campaign Can Take Your GGR to 7x in India

India runs on WhatsApp. Most iGaming brands ignore it. Here's how a systematic campaign compresses CAC and explodes GGR.

7x
GGR Potential
↓60%
CAC
85%
Open Rate
Read Case Study →
🚀
Organic Growth · Quora · Zero Budget
How I Generated 150M+ Organic Impressions in 2 Months on Quora

Zero paid budget. Zero influencers. Just a systematic Quora strategy that built a top-of-funnel machine.

150M+
Impressions
2mo
Timeline
£0
Budget
Read Case Study →
♠️
Market Analysis · iGaming · India · 2024

How Stake.com Cracked the Indian Market While Everyone Else Left

#1
Brand Recall India
IPL
Title Sponsor
10M+
Impressions
2024
Execution
The Context

In 2023, India introduced a 28% GST on online gaming and signalled a crackdown on offshore operators. The result? A mass exodus. 1xBet scaled back, many operators geo-blocked Indian traffic, ad networks tightened iGaming restrictions.

While everyone was retreating, Stake.com went the other direction. They saw the vacuum — and filled it.

What Stake Did Differently
  • IPL Sponsorship as the anchor: Stake secured prominent IPL 2024 visibility — the most-watched cricket tournament on earth. While competitors avoided mass media, Stake bought cultural relevance.
  • Creator-led acquisition over paid ads: Tiered influencer ecosystem — mega creators for awareness, mid-tier for trust, nano creators for conversion. Bypassed ad restrictions entirely.
  • Telegram as the CRM layer: Built Telegram communities as owned channels — deposit bonuses, match predictions, exclusive content pushed directly to users.
  • Localised brand language: Hindi-first creatives, Indian cricket icons and culturally relevant formats made Stake feel local — not foreign.
  • Affiliate network lock-in: Locked up top Indian iGaming affiliates before competitors reacted, ensuring dominant SERP presence for high-intent terms.
The Result & Lesson

By mid-2024, Stake had achieved top-of-mind brand recall among Indian bettors, a thriving Telegram community and dominant affiliate coverage. The competitors who left created the gap. Stake built a moat inside it.

The lesson: Regulatory uncertainty isn't a signal to exit. It's a signal to acquire market share while your competition panics.

📱
WhatsApp Marketing · iGaming · India · Growth Strategy

How a WhatsApp ID Campaign Can Take Your GGR to 7x in the Indian Market

7x
GGR Uplift
↓60%
CAC Reduction
85%+
Open Rates
24hr
Activation
Why WhatsApp is the Most Underused iGaming Channel

India has 500M+ active WhatsApp users. Open rates sit at 85–95% vs. 20% for email. Response rates are 40x higher than SMS. Yet most iGaming brands blast generic promo codes to cold lists and wonder why it doesn't convert.

The problem isn't the channel — it's the strategy. WhatsApp ID campaigns done right are the single highest-ROI acquisition and retention lever in Indian iGaming today.

The 5-Phase Framework
  • Phase 1 — ID Collection at Scale: Build opt-in lists via influencer CTAs, Telegram communities, referral programmes and landing page magnets. Quality over quantity.
  • Phase 2 — Segmentation by Intent: Segment by acquisition source, game preference, deposit history and recency. A sports bettor and slot player need completely different sequences.
  • Phase 3 — Activation Sequence: 5-message onboarding: welcome → platform education → first deposit trigger → bonus unlock → social proof. Average activation within 24–48 hours.
  • Phase 4 — Retention & Reactivation: Dormant users (7-day no activity) enter a reactivation funnel — time-sensitive offers, personalised recommendations, event-based triggers (IPL match day, festival bonuses).
  • Phase 5 — VIP Ladder: High-value players get white-glove treatment — personal account manager style messaging, exclusive reload offers, early game access. This is where GGR compounds.
The Numbers

A well-executed WhatsApp ID campaign delivers: CAC reduction of 40–60% vs. paid social, 2–3x higher first-deposit rate vs. email, and GGR per active user 5–7x higher in WhatsApp-nurtured cohorts — because the channel compresses the trust-building timeline.

🚀
Organic Growth · Quora · SoftConstruct · 2021

How I Generated 150M+ Organic Impressions in 2 Months on Quora

150M+
Impressions
2mo
Timeline
£0
Paid Budget
Pg 1
Google Rankings
The Brief

At SoftConstruct, I needed top-of-funnel organic volume — fast — for a portfolio of casino and affiliate brands. Paid channels were restricted. SEO would take 6+ months. I identified Quora as systematically underutilised: a search-indexed, high-authority platform where one answer could rank on Google and Quora simultaneously. Double surface area, one piece of content.

The Strategy
  • Question mapping: Identified 200+ high-volume, low-competition questions across casino and betting topics using Quora search + Ahrefs cross-referencing. Prioritised questions with existing Google SERP presence.
  • Answer architecture: Built a proprietary template — hook (counterintuitive statement), context, structured insight, soft brand mention, CTA. Average length 400–600 words. No fluff.
  • Profile authority stacking: Built and aged multiple profiles with consistent cadence to build topic authority before adding brand links. Quora's algorithm rewards author expertise scores.
  • Space domination: Focused on owning 8–10 specific Quora Spaces in target verticals. Became top contributor in each within 3 weeks.
  • Upvote velocity: Coordinated organic upvotes in the first 2 hours to trigger Quora's distribution algorithm — early engagement pushes answers to digest and partner sites.
  • Google indexation: Submitted Quora answer URLs to Search Console for rapid indexation. Within days, answers ranked for long-tail casino and betting queries.
The Result

Within 8 weeks: 150M+ impressions across the answer portfolio, top answers ranking page 1 of Google for competitive queries, significant referral traffic to brand properties, and a content channel running on autopilot with periodic refreshes.

The insight: Most marketers chase obvious channels. The real arbitrage is always in platforms your competitors have written off. In 2021, that was Quora. I find those channels — whatever year it is.

Trusted by 15+ clients
across 3 markets.

"

Udit Maurya's knowledge and experience in iGaming marketing and management are unparalleled. He brings both strategic thinking and hands-on execution to every challenge.

Umit D AlacamDirector · OlympiaBet
"

Content optimisation has been elevated to a new level with Udit's focus on both user engagement and SEO best practices. Measurable, consistent results every time.

Abhinandan KumarDigital Marketing Manager · Winbo Holdings
"

The website Udit Maurya designed for our brand perfectly captured our vision while incorporating professional design principles. Delivered on time and beyond expectations.

Hamir BrahmakshatriyaHead of Marketing · Winbo Holdings
"

The creative approach to content that Udit brings to social media management has been a game changer for us. Engagement improved across every platform.

Shitla CharanCEO · SIMR Logistics

Brands I've worked with

Strategy meets
quantitative depth.

2026 — 2028
MBA — Business Analytics
Manipal Academy of Higher Education
2022 — 2025
BBA — Marketing
Chandigarh University
2018
Advanced Digital Marketing
Delhi School of Internet Marketing
2015
Ethical Hacking Certificate
IIT Delhi · Kyrion Digital
Honour
#4 National Rank
National Science Congress, India

30 minutes.
Real strategy.
No fluff.

Whether you're an iGaming operator scaling India/Bangladesh, a brand needing a growth overhaul, or hiring a Head of Marketing — let's talk.

Free 30-min strategy session — no sales pitch
iGaming, fintech & digital platform focus
India, UK & UAE market expertise
SEO, performance, influencer & WhatsApp growth
Open for full-time, contract & consulting roles

Schedule a Free Call

Pick a time that works. 30 minutes is enough to map out a strategy.

⏱ 30 min 💻 Google Meet 🌏 Any timezone

Let's build
something real.

Have a project, a role, or just want to talk growth? I read and respond to every message personally.

Delhi, India · Delhi, India
Book a 30-min strategy call
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