5+ years building scalable marketing systems for iGaming & digital platforms across India, UK & UAE. SEO, influencer ecosystems, performance marketing — full-funnel, data-driven, always tied to revenue.
Hi, I'm Udit Maurya. I started as an entrepreneur — not a marketer. I built an e-commerce business from ₹1L to ₹14L+ in revenue across five global marketplaces. That taught me to treat every rupee as accountable and every campaign as a lever on the P&L.
Over 5+ years I've operated across India, the UK, and UAE — building marketing functions from scratch for iGaming and digital platforms. At ESPE International in London, I built the entire influencer infrastructure: recruitment pipelines, creator vetting, attribution models, and a 12-person team.
At SoftConstruct, I turned Quora into a 150M+ impression pipeline in under 2 months — zero paid budget. I've scaled brands to 50K+ organic visitors/month in 90 days through SEO alone.
Currently pursuing an MBA in Business Analytics at Manipal Academy. I don't want to manage campaigns. I want to lead the marketing function.
Every role was chosen to build a new capability — not just a new title.
Every service maps to a channel I've owned end-to-end — not just advised on.
Technical SEO, content strategy, link-building and affiliate SEO. Proven track record scaling from zero to 50K+ monthly visitors in 90 days.
PPC strategy, paid social, A/B testing and full-funnel optimisation. $35K+ monthly budgets focused on CAC, ROAS and conversion.
End-to-end influencer operations — recruitment pipelines, vetting, attribution models and 2,000+ creators managed at scale.
21+ affiliate site portfolio management, landing page optimisation and partnership strategies built for regulated iGaming verticals.
High-conversion WhatsApp ID campaigns and CRM workflows that drive retention and reactivation across South Asian iGaming markets.
Trustpilot management, brand protection and reputation campaigns that support user trust and conversion in regulated markets.
Three campaigns. Three channels. One constant: measurable revenue impact.
In 2024, most offshore casino brands pulled out of India. Stake doubled down — and won. Here's their exact playbook.
India runs on WhatsApp. Most iGaming brands ignore it. Here's how a systematic campaign compresses CAC and explodes GGR.
Zero paid budget. Zero influencers. Just a systematic Quora strategy that built a top-of-funnel machine.
In 2023, India introduced a 28% GST on online gaming and signalled a crackdown on offshore operators. The result? A mass exodus. 1xBet scaled back, many operators geo-blocked Indian traffic, ad networks tightened iGaming restrictions.
While everyone was retreating, Stake.com went the other direction. They saw the vacuum — and filled it.
By mid-2024, Stake had achieved top-of-mind brand recall among Indian bettors, a thriving Telegram community and dominant affiliate coverage. The competitors who left created the gap. Stake built a moat inside it.
The lesson: Regulatory uncertainty isn't a signal to exit. It's a signal to acquire market share while your competition panics.
India has 500M+ active WhatsApp users. Open rates sit at 85–95% vs. 20% for email. Response rates are 40x higher than SMS. Yet most iGaming brands blast generic promo codes to cold lists and wonder why it doesn't convert.
The problem isn't the channel — it's the strategy. WhatsApp ID campaigns done right are the single highest-ROI acquisition and retention lever in Indian iGaming today.
A well-executed WhatsApp ID campaign delivers: CAC reduction of 40–60% vs. paid social, 2–3x higher first-deposit rate vs. email, and GGR per active user 5–7x higher in WhatsApp-nurtured cohorts — because the channel compresses the trust-building timeline.
At SoftConstruct, I needed top-of-funnel organic volume — fast — for a portfolio of casino and affiliate brands. Paid channels were restricted. SEO would take 6+ months. I identified Quora as systematically underutilised: a search-indexed, high-authority platform where one answer could rank on Google and Quora simultaneously. Double surface area, one piece of content.
Within 8 weeks: 150M+ impressions across the answer portfolio, top answers ranking page 1 of Google for competitive queries, significant referral traffic to brand properties, and a content channel running on autopilot with periodic refreshes.
The insight: Most marketers chase obvious channels. The real arbitrage is always in platforms your competitors have written off. In 2021, that was Quora. I find those channels — whatever year it is.
Udit Maurya's knowledge and experience in iGaming marketing and management are unparalleled. He brings both strategic thinking and hands-on execution to every challenge.
Umit D AlacamDirector · OlympiaBetContent optimisation has been elevated to a new level with Udit's focus on both user engagement and SEO best practices. Measurable, consistent results every time.
Abhinandan KumarDigital Marketing Manager · Winbo HoldingsThe website Udit Maurya designed for our brand perfectly captured our vision while incorporating professional design principles. Delivered on time and beyond expectations.
Hamir BrahmakshatriyaHead of Marketing · Winbo HoldingsThe creative approach to content that Udit brings to social media management has been a game changer for us. Engagement improved across every platform.
Shitla CharanCEO · SIMR LogisticsBrands I've worked with
Whether you're an iGaming operator scaling India/Bangladesh, a brand needing a growth overhaul, or hiring a Head of Marketing — let's talk.
Pick a time that works. 30 minutes is enough to map out a strategy.
Have a project, a role, or just want to talk growth? I read and respond to every message personally.
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iGaming · Performance · SEO · Influencer · WhatsApp