Sign in to view Adam’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Sign in to view Adam’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Banbury, England, United Kingdom
Sign in to view Adam’s full profile
Adam can introduce you to 10+ people at Reach plc
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
386 followers
371 connections
Sign in to view Adam’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
View mutual connections with Adam
Adam can introduce you to 10+ people at Reach plc
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
View mutual connections with Adam
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Sign in to view Adam’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
About
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Activity
386 followers
-
Adam Hale shared thisSuper proud to have made the final 4 of the Editorial Hero award at the Reach plc Celebrating Brilliant Journalism awards last night. As I said in a previous post, the nomination was a total surprise to me, so it’s honour to have been put forward. Congratulations to Chris, a completely deserved winner 👏
-
Adam Hale reposted thisAdam Hale reposted thisTomorrow we’ll be holding our second Celebrating Brilliant Journalism Awards, recognising the finest in Reach journalism, content and audience engagement. Each day on the run up we’ll be spotlighting different categories to celebrate our fantastic nominees. Today we’re proud to share the shortlists for the ‘Content Editor', ‘Content Creator’, ‘Editorial Hero’, ‘Sports Journalist’ and ‘Inclusive Journalism Award’ categories. Katie Timms Simon Duke Samantha Croal Ryan Paton Harry Brent Andrew Musgrove Marianna Longo Jack Shute Chris Walker Pat Wooding Adam Hale Lee Ryder Yasmin Syed Mataeo Smith Shannon Miller Hedi Mehrez
-
Adam Hale shared thisWell this came as a surprise, but I'm delighted to have been shortlisted for the Editorial Hero award at the Reach plc Celebrating Brilliant Journalism Awards 🏆 In news organisations, the insights teams are often not public facing. We don't write the headlines or break the stories, but are deeply committed to supporting those that do. It's an honour to be recognised for the work we do to empower our editorial teams with audience insights. Huge congratulations to all my fellow nominees. Looking forward to celebrating with everyone on awards night!
-
Adam Hale shared this🚨 New feature klaxon 🚨 One of my most requested features for www.dryoutside.com is for notifications. Today, we start that journey with a new weekly forecast email, delivered straight to your inbox on a Sunday evening. Personalised to your location, you'll be able to use this email to look ahead for the week and plan exactly when to hang out your washing and when to keep it inside. Best of all, it's Free!
-
Adam Hale shared thisA few weeks ago I had the pleasure of being a guest on the Ready For Launch Podcast with Ian Black 🚀 We discussed my project, www.dryoutside.com, and its journey from initial idea to a live website within a single evening with the help of AI, ultimately gaining global attention. You can now listen to the podcast on the following platforms: Spotify: https://lnkd.in/echfnTi9 Apple Podcasts: https://lnkd.in/e9hFrvc9Adam Hale shared thisAdam Hale had a simple question: Can I dry my clothes outside today? He couldn't find an answer. So he used AI to build it himself in a single evening. Then it went global. What started as a personal problem became a product. And what started as a product became real human connection. Hear the full story on the Ready For Launch podcast. Link in comments. 👇
-
Adam Hale shared this🎙 Just wrapped a fantastic conversation with Ian Black 🚀 for the Ready For Launch podcast. We dive deep into the building of www.dryoutside.com using AI. The conversation took some fascinating turns, touching upon the spark that lead to the idea, building and launching within the space of 24 hours and finding human connection in the process, despite AI being detrimental to it. Can't wait for you to hear the full episode, coming soon!
-
Adam Hale shared thisIt’s been an incredible few weeks for www.DryOutside.com. What started as an experimental hobby project, designed to solve a very simple, everyday problem, has grown faster than I ever expected. In the last fortnight, the site has seen tens of thousands of visitors and featured in newsletters like Morning Brew. I also have a podcast appearance coming up soon to discuss the project (more on that soon!) I also want to say a huge thank you to the people who have bought me a coffee recently. It’s a gesture that means a lot. Today I’ve released a series of updates to move the site beyond a simple web app: Regional Hubs: Quick access for major cities. Dashboard Design: A refresh on the UI. Familiar, but superpowered. Fabric Customisation: Tailored results based on what you’re actually washing (from denim to silk). Drying Simulation: A tool to experiment with how wind and humidity impact evaporation. Contextual Tools: We now surface specific tool recommendations based on your local weather conditions. If you haven’t checked it out yet, you can see the updates at www.DryOutside.com. Thanks for the support.
-
Adam Hale shared thisWhat a wild 24 hours. I went from an idea in my head to a live, revenue-generating tool. Meet 🧺 www.DryOutside.com I was fed up with hanging laundry on "sunny" days, only for it to stay damp because the humidity was too high. I usually gave up and threw it in the dryer anyway—wasting money and energy. I looked for a simple way to check "real" drying conditions, but everything was too complicated. I just wanted an answer to one question: “Should I dry my clothes outside today?” So, I built it. Exclusively using Gemini. I was so impressed with the output that I bought the domain, set up hosting and shared it on Reddit, Bluesky, MoneySavingExpert and MumsNet. The result? The traffic is rolling in, the feedback is incredible, and I’ve already seen my first "Buy Me A Coffee" support from users. AI isn't just for chatting; it’s for building (and making some money!) 🚀
-
Adam Hale liked thisAdam Hale liked thisSo wonderful to celebrate the work of colleagues and teams at Reach plc at yesterday’s Celebrating Brilliant Journalism conference and awards in sunny Birmingham. I totally failed to take pictures - clearly I was too busy catching up with people and enjoying the event. Luckily though Lynda Moyo did snap this of me with one of my journo heroes Clive Myrie, who hosted the evening. Shout outs to all the speakers and hosts, nominees and winners and to the amazing organisers and behind-the-scenes team who made it all possible on the day 🙌
-
Adam Hale liked thisAdam Hale liked thisYour feed will be buzzing today if you are from Reach plc, or follow Reach people: yesterday we held our second annual Celebrating Brilliant Journalism conference and awards night. It was such a treat to be there: imagine getting to spend a sunny Thursday with some of the UK and Ireland’s most talented and inspiring journalists - with cake, pop and sunshine to boot. They came by planes, trains and automobiles… This was one of my two highlights of the day: the formidable Laurence Mozafari in conversation with the formidable Sophia Smith Galer, about vertical video strategy and Reach’s new (well, newish) Content Creator Network. My other conference highlight was Zak Garner-Purkiss, investigative supremo at the Daily Express, wowing the room with his whirlwind demo of the AI innovations plugged into his day-to-day work. Or rather, the highlight has been how it was received: I suspect we are set to see a surge in NotebookLM power users 😉
-
Adam Hale reacted on thisAdam Hale reacted on thisWe’re thrilled to announce the winners of our second Celebrating Brilliant Journalism Awards 🎉 Broadcaster Clive Myrie hosted the evening and announced winners across 24 categories, including Brand of the Year which was a joint win going to NottinghamshireLive/Nottingham Post and the Daily Star. Other wins included The Bookish Drop newsletter for Emerging Brand of the Year, Daily Expresso for the Audio and Video Award and Journalist of the Year - Nationals going to Paul Healy from the Irish Mirror and Irish Star, while Journalist of the Year - Regionals was awarded to BirminghamLive’s Kirsty Bosley. Chief Content Officer David Higgerson said: "Celebrating brilliant journalism means championing trusted journalism; encouraging bold thinking in how we tell stories; and recognising that our content only makes a difference when we really connect with our communities. These awards shine a light on the brilliant work done by our journalists every day, and they set the standard for where we go next.” A big congratulations to our 2026 winners: Lifestyle Reporter - Dianne Bourne (Manchester Evening News) Local Democracy Reporter of the Year - Philip James Lynch (MyLondon) Social Journalist of the Year - Caitlín Griffin (Manchester Evening News) Longform Writer of the Year - Liam McInerney (Content Hub) Highly commended - Andrew Forgrave (North WalesLive) Live Reporting - Liverpool Echo, Liverpool FC Parade Crash Audio and Video Award - Daily Expresso Community Journalist - Claire Harrison (CoventryLive) Live Event - BirminghamLive, Black Sabbath Back to the Beginning concert Editorial Growth Award - Standalones (Regionals Print Team) Photographer of the Year - Justin Kernoghan (BelfastLive) Content Editor of the Year - (joint winners) Katie Timms (South West) and Simon Duke (ChronicleLive) Content Creator of the Year - Andrew Musgrove (ChronicleLive) Emerging Brand - The Bookish Drop Inclusive Journalism Award - Mataeo Smith (Reach US) Headline of the Year - Daily Star, The Never Ending Tory Sports Journalist of the Year - (joint winners) Keith Jackson and Steffan Thomas Journalist of the Year Nationals - Paul Healy (Irish Mirror/Irish Daily Star) Sport Page of the Year - Daily Star, Eze Good Front Page of the Year - The Mirror, Andrew Rising Star - Dylan Hayward (LeicestershireLive) Editorial Hero - Chris Walker Journalist of the Year Regionals - Kirsty Bosley (BirminghamLive) Highly commended - Carl Eve (PlymouthLive) and Matt Lee (EssexLive) Story/Scoop of the Year - Manchester Evening News, Ricky Hatton's death Brand of the Year (joint winners) - NottinghamshireLive/Nottingham Post and Daily Star Highly commended - Wales Online #CBJawards #journalism #journalismawards
-
Adam Hale liked thisAdam Hale liked thisGreat to catch up with colleagues from across the UK and US at Reach plc Celebrating Brilliant Journalism conference and awards yesterday in Birmingham. Well done to all the winners. Proud of all the work, and excited about where we can take things next...
-
Adam Hale reacted on thisAdam Hale reacted on thisTomorrow we’ll be holding our second Celebrating Brilliant Journalism Awards, recognising the finest in Reach journalism, content and audience engagement. Each day on the run up we’ll be spotlighting different categories to celebrate our fantastic nominees. Today we’re proud to share the shortlists for the ‘Content Editor', ‘Content Creator’, ‘Editorial Hero’, ‘Sports Journalist’ and ‘Inclusive Journalism Award’ categories. Katie Timms Simon Duke Samantha Croal Ryan Paton Harry Brent Andrew Musgrove Marianna Longo Jack Shute Chris Walker Pat Wooding Adam Hale Lee Ryder Yasmin Syed Mataeo Smith Shannon Miller Hedi Mehrez
Experience & Education
-
Reach plc
******* ******* *******
-
*********** ******* *************
*** * ****** ***** *******
-
****** ******* **
******* ********* * ************** ******* *** ********* ******
-
*********** **********
** ****** ******* ***** ****** First Class Honours
-
-
******* *** ******** *******
**** ******** ***** ********** ************ ************ *****
-
View Adam’s full experience
See their title, tenure and more.
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Licenses & Certifications
Volunteer Experience
-
ICT Manager
Bicester youth council
- 2 years 1 month
-
Chairman
Bicester Youth Council
- 1 year
Languages
-
English
-
View Adam’s full profile
-
See who you know in common
-
Get introduced
-
Contact Adam directly
Other similar profiles
Explore more posts
-
DPP
9K followers
🎉 Today we’re launching Making Data Pay, a new five-part report series from the DPP. The research explores how media companies are using audience data to drive better decisions and stronger results. It draws on industry surveys, expert workshops, and insights from more than 65 contributors across 38 companies. Across management, strategy, engagement, and technology, the series looks at where data is delivering real value and where it is creating new complexity. 👉 Explore the reports or download the full series here: https://lnkd.in/eWin6rpd Enabled by Headline Sponsor Mediagenix and Expert Sponsor Fabric #DPPinsight #MakingDataPay #MediaIndustry #MediaTech
8
-
Fabric
8K followers
📊 Data is everywhere in media. Turning it into operational value is the real challenge. Fabric is proud to support the new Making Data Pay from the DPP as Expert Sponsor! The research highlights a critical shift across the industry: audience data, metadata, and operational signals must move beyond dashboards and become part of the media supply chain itself—powering better scheduling, smarter workflows and faster decisions. 📑 These are exactly the conversations Fabric is looking forward to continuing at the DPP European Broadcaster Summit 2026 in Paris, where Andy Hooper will be joining industry leaders to discuss the next generation of data-driven media operations. ⬇️ Download the report here: https://lnkd.in/dfnEJAXh #MakingDataPay #MediaSupplyChain #MediaTech #DataStrategy #DPPinsight
6
-
Tenny Jesse
dentsu • 1K followers
Last year Google confirmed they’re surfacing more video and UGC based on user behavior. My take Ft. in the dentsu UK’s Media Predictions 2026: “Short-form video will appear in 5x more Google SERPs by end of 2026.” Why? Users skip text results for TikTok/Reels/Shorts that show real people demonstrating products, tutorials, and lifestyle content. Google’s algorithm is following user preference, and video content is also a big part of LLM training data. If your SEO strategy doesn’t include searchable video content, you’re losing organic visibility.
6
-
Ipsos in the UK
54K followers
In this Q&A, produced with Eyeota, a Dun & Bradstreet company, James Torr discusses how we're working together in a privacy-safe, future-ready way to supply high-quality audience segments into their platform. Consented and transparent, UKOM endorsed, passively metered panel data is at the heart of the Ipsos iris solution. This enables brands, agencies and publishers to build audience segments based on real human behaviour. If you're not qualifying the quality of your data, you're already falling behind. #AudienceData #MarketResearch #Ipsos #DataPrivacy #MarketingInsights #DataStrategy #UKOM
17
2 Comments -
Nathan Dugal
Blue Array • 452 followers
It’s been just over a year since my talk at LondonSEO XL on E-E-A-T, and I’ve been reflecting on how much (and how little) has changed. AI search & GEO is a hot topic at the moment in our industry, but the foundation of high-quality, user-centric content hasn’t budged. One of the core takeaways from that talk is still my north star today: 'E-E-A-T is so much more than a ranking factor – it’s a measure of legitimacy.' Traditional search algorithms (and now LLMs) are simply trying to mirror human trust & preferences. If a user wouldn’t trust your site, why would a search engine recommend it? LLMs are still in their infancy, but they are already being trained to seek out the same user-first signals of Experience, Expertise, Authoritativeness and Trust. The bottom line remains the same: A user-first approach was the right focus, and that’s not changed today.
20
-
ThoughtShift
1K followers
Is your Google Ads strategy ready for success in 2025? 💪 With AI reshaping search and digital advertising now accounting for 80% of the UK's total ad spend, it has never been more important to adapt your Google Ads strategy. So how can you stay ahead of the curve in a landscape dominated by AI Overviews and ever-tightening budgets? Simply follow our top tips: ✅ Use AI strategically, not just reactively ✅ Build a robust account structure that scales with automation ✅ Maintain stability with automated bid strategies ✅ Prioritise audience targeting and ad-asset strength 🗝️ Unlock your Google Ads account potential with our latest blog: https://lnkd.in/epGbbMnE 🔗 #PPCStrategy #PPCTips #PPC #PPCAgency
5
1 Comment -
Optimizely
174K followers
Consumers aren’t anti-AI. They just want honesty. Our recent survey of 100 UK marketers + 1,000 UK consumers found that 75% of consumers want brands to disclose when AI is being used in marketing. If this tells us anything, it's that AI is powerful. It can help marketers scale content, speed up experimentation, and personalize at levels we’ve never seen before. But without transparency, the experience feels… off. Trust is still the ultimate currency of digital experiences. Lose it, and audiences won’t stick around. Want the rest of the insights? Check out the full report here: https://lnkd.in/ehRZ4k8k
10
1 Comment -
Shakil Mahmud Khan
Rank Up • 450 followers
⚡ 𝙂𝙤𝙤𝙜𝙡𝙚 𝘾𝙤𝙧𝙚 𝙐𝙥𝙙𝙖𝙩𝙚 𝘼𝙡𝙚𝙧𝙩 — 𝙒𝙝𝙖𝙩 𝙔𝙤𝙪 𝙉𝙚𝙚𝙙 𝙩𝙤 𝙆𝙣𝙤𝙬 Early insights from the latest update: 🔹 Thin content pages are losing visibility. 🔹 High-authority sites with strong engagement are moving up. 🔹 Local search rankings are fluctuating in major UK cities. If your traffic has dipped, here’s your action plan: ✅ Audit content quality — remove or merge thin pages ✅ Boost underperforming pages — add real value ✅ Optimize internal linking — guide users and Google effectively Remember: Google rewards quality, not shortcuts. Focus on helping your users first — rankings will follow. 💬 Have you noticed ranking changes this week? Share your observations below! #SEO #GoogleUpdate #DigitalMarketing #ContentMarketing #SEOTips #CoreUpdate #LocalSEO #WebsiteTraffic #SearchEngineOptimization #SEOAudit
1
-
The Think Tank
12K followers
Marketers know a strong GTM strategy matters. Now they’re turning insight into action. Our latest research with Censuswide surveyed 500+ UK and US marketers to uncover how teams are evolving their GTM approach, what’s working, what’s changing and what’s next. The findings show real momentum. Budgets are increasing, leadership engagement is rising and AI is helping teams execute faster and smarter. There’s still work to do, but the direction is clear. GTM is becoming a core driver of growth. Read the full blog: https://lnkd.in/eABc544j #GTMStrategy #B2BMarketing #MarketingResearch #GoToMarket
19
1 Comment -
Jellyfish Training
369 followers
One of the biggest misconceptions around GA4 is that it only helps you measure Google marketing activity. 💡 In reality, bringing campaign data in from a wider mix of platforms can give you a much fuller view of performance. When cost, click and impression data sit alongside your conversion data, you’re in a much better position to analyse attribution and plan budget more effectively. 🔗 Want to understand GA4 in more depth? We cover this and much more in our Google Analytics 4 Advanced Analysis course: https://lnkd.in/e5xMhB6Z #GA4 #GoogleAnalytics4 #MarketingAnalytics #DigitalMarketing #JellyfishTraining
6
-
Vuelio
10K followers
How does a story really travel in today's fragmented media landscape? Vuelio's latest report offers a critical playbook for UK PR, comms, and public affairs professionals by tracking five major UK stories to map their complex journeys. For how to navigate (and shape) modern UK media and political terrains, check out 'How news travels in today's fragmented media environment'. https://lnkd.in/ejC82Rbe
2
-
Barerah Noureen
Aesthetic Medicine • 741 followers
Google just changed the game (again). Their new AI Mode is rolling out in the UK - and it's set to transform how users interact with search. As someone managing Google Ads, SEO, and digital marketing overall, I’m closely watching what this means for: - Organic visibility - Ad performance - Content strategies The big question: Will your website still be seen if Google answers the query directly? How do we adapt our strategies before it’s too late? How do you think this shift will impact marketers, brands, and paid campaigns? https://lnkd.in/gePT5FU5 #GoogleAI #SearchMarketing #DigitalMarketing #GoogleAds #MarketingStrategy #AIUpdate #SearchEngineOptimization #PerformanceMarketing
9
-
Adam Armytage
Ascend • 568 followers
Google’s recommendation to get ready for ads in AI Overviews is very similar to what they have always said - ensure your tracking is set up correctly, optimise your GMC feed and ensure you are using smart bidding. While these are fundamentals, to really get ready for the UK launch later this year means going beyond a good ad strategy. The real competitive advantage will come from optimising your landing pages to deliver curated shopping experiences for your customers. Think less generic, more tailored and intuitive. ✅ The better the inputs, the more value you will unlock from AI solutions and this starts with your landing page.
11
-
NewDigitalAge
9K followers
The latest Advertising Association/WARC Expenditure Report, published today, shows that the UK’s ad market recorded a 10.4% increase in investment to a total of £42.6bn in 2024. The latest dataset shows online formats, when combined, grew 13.2% last year with £4 in every £5 of ad budgets now spent online...
1
1 Comment -
Marie Roberts
Centralise • 488 followers
Yesterday I got to do one of my favourite things... talk about data (who even am I?) on a webinar hosted by the DMA (Data & Marketing Association) UK We spoke in-depth about data readiness and honestly, it was such a great session! We were joined by the wonderful Ji Hye Chang (장지혜) FCMI CMgr from Compare the Market, who shared the story behind their DMA Gold 2025 Auto Sergei campaign and what it actually took behind the scenes to make it work. Spoiler: a lot of data groundwork you never see. We covered everything from why automation keeps underdelivering (another spoiler alert, it's not the tech or the people), to a practical framework you can start using this week...to where most organisations actually sit on the maturity scale (earlier than they think 👀). If you missed it ... or just want to giggle at me speaking about data(!), the full recording and slide deck is live: https://lnkd.in/e67UTTt7 Huge thank you to the DMA for having us, and to Ji Hye for being such a brilliant guest ✨
19
-
Louise O'Donoghue
Competition and Markets… • 740 followers
The CMA is now consulting on its decision to designate Google as having 'strategic market status' in search. In the future, this could mean taking actions to ensue fair ranking principles for businesses appearing on Google search and more transparency and control for publishers whose content appears in search results.
-
Adtech Juice
796 followers
The latest IAB Digital Ad Spend Report landed last week… and it’s already got the industry talking. We’re seeing conversations move towards what actually drives outcomes now: AI-led discovery, changing search behaviours, new publisher models and a rethink of performance expectations. Find out more from James Taylor (Particular Audience) and David Nelson (Limelight Inc.) There’s also been some new news landing at the same time… - impact.com’s David A. Yovanno talks about why advertising isn’t dying, the balance is just changing in Hello Partner - Jellyfish’s Nick Fettiplace explores how AI is reshaping search strategy in his FutureWeek Podcast - Particular Audience just launched their Search Model A/B Testing capability, read more about it in Modern Retail We’ve rounded them all up in the comments if you want a quick read. 👇 #AdtechJuice #DigitalAdSpend #Adtech #MediaStrategy #AI #Advertising #IndustryNews #ClientNews #IndustryExperts
11
1 Comment
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Adam Hale in United Kingdom
-
Adam Hale
Greater Reading Area -
Adam Hale
Belfast Metropolitan Area -
Adam Hale
Cheltenham -
Adam Hale
Leicester
41 others named Adam Hale in United Kingdom are on LinkedIn
See others named Adam Hale