Agata Adamiak

Want to get ahead of the UK Data Act implementation challenges? Our guide provides practical solutions to the questions everyone's asking. Three themes keep coming up in my conversations about the UK Data Act: - "We don't know where to start with GA4." - "Our cookie banners need a complete rethink." - "What about international users?" If that sounds familiar, you're not alone. But the businesses thriving under new regulations aren't waiting for deadlines to dictate their pace, they're planning now. To help with this we've put together an implementation guide that's the quickest way to get practical, workable answers. How are you and your business approaching these upcoming changes? Download our guide here: https://lnkd.in/eKDcNPwN #DataStrategy #DUAA2025 #BusinessPreparation

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Yoast I have a question. For an article if the category is excluded from being in the News sitemap....but I used some tags in the article which are not excluded (it is hard to exclude all the tags for a large website)...will that article be shown in the news sitemap?

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From speaking to a number of senior stakeholders across a few businesses recently, I've discovered that the public perception of what "Technical SEO" is sometimes differs somewhat from my own - I've seen a few posts on here saying that Technical SEO is just pagespeed and CWV! Still, it made me think about how I'd define it, and I think for me technical SEO is about improving the Crawlability and Indexability (as in, making it possible for a page to be indexed) of a site, whereas "Content" SEO is about taking those foundations and making the pages more likely to be indexed and more likely to outrank competitors. Yes, there's some overlap there and both teams can always help each other out, but I'm absolutely sick of seeing people say technical SEO doesn't matter then listing five or six technical SEO fundamentals that should just be taken as given. Am I totally off piste here?

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Still working out your Google Analytics 4 setup under the UK Data Act? You're not the only one. This week alone we've had dozens of questions on cookie banners, legitimate interest and international users. The deadline is getting closer, but there's still time to get ahead. To help we've put together a UK Data Use & Access Act guide that breaks the tricky parts into clear, actionable steps. No legal jargon, just practical advice from businesses already making the transition. The organisations moving early will have a real edge when implementation day arrives. Download our guide here: https://lnkd.in/e67cqPe9 #DUAA2025 #UKDataAct #GoogleAnalytics #Implementation

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💰 Are you wasting your Google Ads budget without realising it? Unless you carefully structure your campaigns and regularly monitor them, then you may be accidentally bidding against yourself. This expensive mistake is more common than you think, so if this sounds like something you might be doing in your campaign, then this article explains how to avoid it. 🔗 https://lnkd.in/gpi492DH #googleads #paidads #metaads #targetaudience #digitalmarketingservices

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Most AEO research is just correlation dressed up as causation. I've been watching the 'AEO experts' point to sites doing well with AI citations and claiming it's because of their brilliant optimisation strategies. Bullshit. These sites were probably doing the right things way before anyone started talking about AEO or GEO. They had strong authority, solid content, and proper technical foundations. It's like saying people who wear running shoes live longer. They don't live longer because of the shoes. They live longer because they've done the groundwork with regular exercise. The same sites that rank well in traditional search are the ones getting AI citations. Not because they've cracked some mystical AEO code, but because they built real authority over years. We used to talk about correlation vs causation constantly in this industry. Somehow that critical thinking got lost when shiny new acronyms appeared. Real authority still matters most. The boring fundamentals still win.

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SEO audits...are they worth it? Not every website needs a full-scale SEO audit but here are some clues it might be time for a deep dive: 1) Your site feels slow or clunky, especially on mobile. 2) Pages aren’t showing up where they should in search results. 3) Visitors aren’t staying or converting like you expected. 4) You’ve added tons of content, but it doesn’t seem to be working. 5) Your competitors are pulling ahead, and you’re not sure why. In short: an SEO audit isn’t always mandatory, but it can be a useful tool when a site’s performance isn’t quite matching expectations. 📖 Read more about audits here: https://lnkd.in/eiybdKjn #seo #seoaudits #seotips

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Google’s constant SERP experiments aren’t the problem. The lack of trust is. In SEO, we’re used to change. But my conversations in the last 12 months with in-house colleagues and consultancy clients alike are seeing an increasing number of raised eyebrows. An air of confusion, skepticism, even straight-up suspicion. And I get it. Zero-click results. AI overviews that push organic links further down. A search experience that feels less transparent than ever. Content plans that worked for years going in the bin. As an SEO, my job used to be helping people rank. Increasingly, it’s about helping them understand the rules, and thise rules are changing at a pace never before seen. I’m adapting - I have to. Search is evolving from a list of blue links to something more dynamic, more context-aware. That raises challenges, but it also opens doors for brands willing to think beyond keywords and search volumes, and start building true topical authority and trust. However I am starting to wonder: is Google search still the best route for discovery, or just the default? I’m interested to hear from others in digital/content/SEO: how are you talking about these shifts with clients? #SEO #contentstrategy #coreupdates #GenerativeAI

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🆕 Generative Engine Optimisation (GEO) recent debate in SEO industry? From what I've been doing in terms of analysis and content strategies to show up in ChatGPT, Perplexity, AI Overviews. I think GEO is just way more data analysis compared to SEO and of course there are some specifics as well depending if trying to optimise for AI Overviews or Perplexity. I think it's just GEO = SEO + (something) where that something is more data analysis to track the performance across AI platforms, more data analysis to find out the gaps in content strategy and figure out what needs to be created .....

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Not all lead gen campaigns are created equal. This post breaks down which painter lead gen campaigns actually convert into booked jobs — and why traffic alone doesn’t mean anything if follow-up and messaging aren’t right. If you’re paying for leads but not seeing ROI, this is worth your time. 👉 https://lnkd.in/gcNuXqQ5

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𝐖𝐚𝐢𝐭𝐢𝐧𝐠 𝐅𝐨𝐫 𝐃𝐞𝐯 𝐈𝐬 𝐒𝐭𝐢𝐥𝐥 𝐎𝐧𝐞 𝐎𝐟 𝐓𝐡𝐞 𝐁𝐢𝐠𝐠𝐞𝐬𝐭 𝐒𝐄𝐎 𝐑𝐢𝐬𝐤𝐬 SEO doesn’t usually fail because teams don’t know what to do. It fails because they can’t deploy change fast enough. Legacy CMS platforms, long dev queues and risk-heavy releases are still holding back performance for a lot of organisations. SEO Director Stephen Jones explains how we helped bypass those blockers, safely and compliantly using experimentation technology already in place. If your SEO is losing ground while tickets sit in a backlog, this will resonate 👉 https://hubs.li/Q03YlKwg0. #SEO #TechnicalSEO #DigitalLeadership #DigitalAgency

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The search journey has never been more complex, but the solution is simpler than you think🧠 Hannah Rogers breaks down why our SEO & GEO strategies at Journey Further are two sides of the same coin. Check out her thoughts below 👇

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It’s a new year, which is usually a good time to get your analytics in order. GA4 has been around for a few years now, but many teams still aren’t fully confident in the data. I’ve written up how we approach GA4 audits, with a focus on data quality and reporting reliability, so teams can trust the numbers they’re using. If your team is having these conversations, feel free to drop me a message.

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One principle I’ve found to be consistently true at Releaf is that patients value context as much as information. Facts on their own aren’t enough; people want to understand what the data means for them. I’ve carried that thinking over from SEO and CRO. In both disciplines, context decides whether information is helpful. A keyword in isolation means little, but tied to user intent, it becomes powerful. Similarly, a test result is only valuable if you can interpret it into an action. Adding context transforms raw information into clarity, and clarity is what drives results, both in healthcare and marketing.

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I mentioned in a post yesterday that the reality is that at a tactical level GEO is a subset of SEO and, in fact, the tactics required to optimise for Generative AI Platforms are much the same as those required in traditional SEO with an increased weight on a few specific tactics. If you’ve got a good SEO agency, consultant or in-house team who has been doing all the right things over the past number of years, then you can rest assured that this has been having a positive impact on your visibility in Generative AI Platforms and Google’s AI Features as well. If we must use the term, then the GEO equation, as I see it, is as follows: GEO = LLM Optimisation (the objective is to get into the model’s training data so it’s “baked in” and recalled even without grounding) + Grounding Optimisation (the objective is to be visible to Generative AI bots for relevant “grounding” queries on the live web – essentially this is traditional SEO with some slight tweaks). As is the case with Traditional SEO, we can still pretty neatly segment these tactics into 3 categories – Technical Optimisations, Content Optimisations and Authority Optimisations (with some overlap). Technical "GEO" Optimisations: 1. make sure your site is accessible to AI bots / "agents" 2. use clean structured HTML 3. use schema.org markup (this is a controversial topic apparently - while you’ll hear heated arguments about whether schema has any impact on LLM optimisation, in my opinion it can’t hurt – it helps in SEO already, and it may prove valuable down the line. That’s enough of a business case for me) Content Optimisations for "GEO" 1. create comprehensive content guides and hubs 2. use logical content formatting and structure 3. keep content fresh and relevant Authority Optimisations for "GEO" 1. Off site / brand building - while the primary focus of these tactics in the past was to build backlinks, the focus in the context of GEO is more concerned with relevant, contextual citations. 2. Platform diversification #seo #geo #llmoptimisation

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Only just read this article... does a really great job of summing up where SEO is at the moment... here are my favourite parts around the evolving role of SEOs., importance of design and the homepage. "The best SEOs don’t just optimize websites. They shape how businesses operate in a search-driven world." "Everybody looks to everybody else for permission to be interesting. Nobody acts. Nobody leads. Nobody dares. Just a whole ecosystem of well-meaning people in nice offices running perfectly average businesses, trying not to get fired." "And yet… design does move the needle. People notice when things feel cared for. They linger, they share, they trust. None of that looks like “design” in an algorithm, but it does show up as links, mentions, conversions, and brand searches. The awkward truth for SEOs is that we can’t measure design cleanly or A/B test our way to a universal best practice. But ignoring it is a mistake – because design shapes the very outcomes that search engines reward." "Almost nobody starts at your homepage. The homepage isn’t the front door any more; it’s the lobby nobody visits. It survives mostly because senior stakeholders like to see their messaging “above the fold.” It’s where branding, politics and compromise collide. A place that tries to say everything and ends up saying nothing: a CEO quote, a value statement, a carousel, a call-to-action. Every department gets a slice, and everyone leaves hungry." https://lnkd.in/eGxaZF6N

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The num=100 change Google made recently was pretty disruptive It was also annoying, quite complicated to communicate if you weren’t already that “in to” the complexities of rank tracking. This change impacted: - Accuracy of data - Costs of rank tracking - Top line reporting metrics Chances are you’ll have explained this once, but Tom Capper’s guide to this (and how Moz/Stat) have coped with the change will certainly help you understand this in more depth and get you closer to the implications. Well worth a read.

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Following on from the Google Analytics MCP / Gemini CLI experiments I was running last week, I’ve also been experimenting with Google’s new Conversational Analytics API to create a custom data agent for GA4. Now, instead of writing SQL or navigating dashboards, you can ask questions like: “Which pages drove the most engagement last month?” and get instant answers - including tables, charts, and summaries. While the Gemini CLI is also conversational, the custom agent approach is more interactive and accessible: it maintains context across queries, supports multi-turn conversations, and delivers results directly in an interface, rather than relying on terminal commands. This approach could dramatically simplify how teams access insights, making analytics faster, more intuitive, and accessible beyond data specialists. #GA4 #BigQuery #ConversationalAI #DataAnalytics #GenerativeAI

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