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Articles by Agata
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5 business lessons to inform your 2021 strategy
5 business lessons to inform your 2021 strategy
After enjoying some wonderful family time over Christmas, I’ve been reflecting as the year drew to a close. It’s safe…
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3 resolutions for becoming more data-driven in 2021Dec 18, 2020
3 resolutions for becoming more data-driven in 2021
For many of us, this week is a week of planning and goal setting as we settle back into “work mode”. To help you get…
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Is your organisation ready to upgrade to Google Analytics 4?Nov 3, 2020
Is your organisation ready to upgrade to Google Analytics 4?
Read in full here. Google released their new product, Google Analytics 4, on October 14th 2020.
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88% of marketers don’t trust website data according to a recent surveyMay 1, 2020
88% of marketers don’t trust website data according to a recent survey
Having a data-driven business can ensure you stay competitive and maximise your marketing spend. But this 2020 web…
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3K followers
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Agata Adamiak shared thisThe harsh truth about dashboards 👇 ❌ #Dashboards are tools, not solutions. Many teams invest in beautifully designed dashboards, hoping they’ll deliver all the answers. But dashboards can only organise your data, highlight trends, and present information—they don’t provide insights on their own. Their real value lies in how well your team can interpret and act on the data they display. ☑️ That’s why investing in your team is crucial. Transformation happens when your team feels confident using data. Start by making data accessible and involving them in the process from the beginning. When your team understands, trusts, and engages with the data, they can turn insights into meaningful actions that drive growth. 🔥 That’s the true power of a well-designed dashboard. 🎗️ Follow me for #GoogleAnalytics strategies that grow your Content Engagement, Conversions, and Loyalty with governance, not gimmicks. #DigitalMarketing #WebAnalytics #DataDriven #Marketing
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Agata Adamiak shared this💢 Uncertainty often stems from decision-making. There are days when, despite your best efforts, things don't go as planned. But don't let a challenging day cloud the progress you've made. It's not the setbacks that define you, but how you respond to them. And in this response, data is your most reliable ally. 😉 Instead of getting lost in the moment, use data to remind yourself of the bigger picture. It shows you how each step, even the stumbling ones, are part of a larger journey towards success. By consistently relying on data, you build a culture where decisions aren't swayed by one bad day. Instead, they're grounded in the clarity that data provides, guiding you towards informed, confident choices. So, as we wrap up this week, remember that every challenge is an opportunity to learn and grow, especially when you have data lighting your path. Here's to embracing a future where decisions are made with insight, not just instinct. Keep moving forward with confidence! ✨ Image credit: Liz & Mollie 🎗️ Follow me for #GoogleAnalytics strategies that grow your Content Engagement, Conversions, and Loyalty with governance, not gimmicks. #Leadership #Motivation #Progress #HappyFriday
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Agata Adamiak shared thisHow I used audiences in GA4 to solve a common GA problem 👇 Ever struggled to connect user actions—like clicks or form submissions—to the bigger picture of their journey on your site? You’re tracking user behaviours, but understanding why they’re doing something (or why not) remains a mystery. I see this challenge all the time, and here’s how I cracked it: audiences. A lot audiences! Most people think audiences are just for advertising, but in GA4, they’re a powerful tool for unlocking insights about user behaviour. Here’s how I used them: 1️⃣ Built audiences aligned with key goals (like form submissions or purchases) to track important user segments. 2️⃣ Created drop-off audiences to spot where users abandon their journey—giving me a clear view of friction points. 3️⃣ Set up comparative audiences to see behaviour differences—e.g., how logged-in users act vs. those who didn’t log in. By segmenting users with these targeted audiences, I could pinpoint exactly where friction was happening and optimise the experience for smoother conversions. Plus the good thing is GA4 lets you create up to 100 audiences per property. So, use this to your advantage to get clearer insights into what’s really happening on your site! Have you tried building audiences in GA4 yet? Let me know how it’s working for you! 🎗️ Follow me for #GoogleAnalytics strategies that grow your Content Engagement, Conversions, and Loyalty with governance, not gimmicks. #GA4 #DigitalStrategy #UserExperience #DataDriven #MarketingInsights
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Agata Adamiak shared this🤯 Tired of cutting and pasting in Excel while analysing web analytics data? It's frustrating, time-consuming, and takes you away from what you do best - optimising content. As a data-driven marketer, accurate and meaningful data is crucial for informed decisions. So how can you ensure that your web analytics data is accurate and meaningful? 👉 By implementing efficient processes and governance! This will empower your team to make informed decisions faster. 🚀 👇 Check out this link and learn how to streamline your web analytics data processes with confidence. 🎗️ Follow me for #GoogleAnalytics strategies that grow your Content Engagement, Conversions, and Loyalty with governance, not gimmicks. #GA4 #WebAnalytics #GAGovernance #DataGovernance https://lnkd.in/ePYAYEzrWhat is Google Analytics Governance? Everything you need to know | Business AheadWhat is Google Analytics Governance? Everything you need to know | Business Ahead
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Agata Adamiak shared thisIs your team overwhelmed by data and struggling to extract useful insights? 🤔 📊 It’s not just about having accurate data—it’s about making that data work for you. Without the right skills or systems, even the best data can lead to missed opportunities. 💡 The solution? Invest in improving your analytics setup and ensure your team knows how to interpret and use the data effectively. Helping your team connect insights to action can lead to better, more confident business decisions. Credit: Marketoonist 🎗️ Follow me for #GoogleAnalytics strategies that grow your Content Engagement, Conversions, and Loyalty with governance, not gimmicks. #Data #Analytics #DataDriven #WebAnalytics #MarketingTips
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Agata Adamiak shared thisIs your measurement strategy an afterthought? 🫣 When you skip the planning phase, it’s easy to: ❌ Chase vague goals ❌ Misalign your team ❌ Fail to show ROI But it doesn’t have to be this way. Swipe right to discover how a measurement plan can transform your business towards measurable success! 👉 🎗️ Follow me for #GoogleAnalytics strategies that grow your Content Engagement, Conversions, and Loyalty with governance, not gimmicks. #MarketingTips #AnalyticsTip #MeasurementPlan #GA4
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Agata Adamiak shared this🎯 Is your GA4 training helping your team make better decisions? GA4’s continuous updates bring both opportunities and challenges. Many marketing teams invest in training but still feel stuck. Why? Because most programs focus on configuration—helpful for setting up GA4 but not for making it work for your business. If your team doesn’t know how to interpret the data and apply it to optimise campaigns or drive strategic decisions, you’re leaving untapped revenue and opportunities on the table. 💡 What your team really needs: Analysis-focused training tailored to their needs. Here’s how it works: 1️⃣ Practice with real data Generic examples don’t reflect your challenges. Training customised to your GA4 setup ensures your team gains confidence with the metrics they work with every day. 2️⃣ Focus on actionable analysis Skip technical overload. Prioritise identifying insights that lead to measurable business outcomes, like higher conversions or improved campaign performance. 3️⃣ Learn in a safe space Judgment-free workshops give your team room to experiment, ask questions, and learn and strategy. 🔥 The result? A team that: • Optimises campaigns for better ROI • Pinpoints website improvements backed by data • Drives decisions with confidence Send me a DM to discuss bespoke GA4 training designed for your team! 🎗️ Follow me for #GoogleAnalytics strategies that grow your Content Engagement, Conversions, and Loyalty with governance, not gimmicks. #DataDriven #Training #WebAnalytics #GA4
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Agata Adamiak posted thisFinding it hard to present content ROI? It's time for a new approach! The best web analysts succeed because they focus on strategy, not just tactics—and you can do the same! Here’s how… 👇 Successful web analysts don’t just follow generic optimisation tips. They dig into data and assumptions to create tailored strategies for unique business needs, driving meaningful growth. A strategic approach involves: 🔥 Easy onboarding for new team members 🔥 Designing easy-to-follow workflows 🔥 Fixing and improving tracking configuration 🔥 Ensuring easy data access for those who need it 🔥 Defining clear marketing objectives that are aligned with the business KPIs By using this approach, presenting content ROI becomes a clear and confident conversation. You'll have the data to back up your decisions, showing the impact your content has on your business goals. 🎗️ Follow me for #GoogleAnalytics strategies that grow your Content Engagement, Conversions, and Loyalty with governance, not gimmicks. #Marketing #ContentROI #GA4
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Agata Adamiak shared this👀 Driven by quick wins or lasting impact? Sure, the initial rush feels good, but it doesn't stick around. And when it dips, suddenly proving your content's worth gets tricky. 😵💫 That's how opportunities slip through your fingers. 🚫 Forget the quick fixes! ✅ Instead, focus on small, consistent steps. This links your content to the bottom line, making ROI undeniable. 💸 Have a great weekend ahead! ☀️ Image credit: Liz Fosslien 🎗️ Follow me for #GoogleAnalytics strategies that grow your Content Engagement, Conversions, and Loyalty with governance, not gimmicks. #Leadership #Consistency #DigitalMarketing #OperationalExcellence
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Agata Adamiak reacted on this2025 Scorecard. At the start of 2025 I wrote some aims (not SMART goals, I know) and you can read them here - https://lnkd.in/eFMcvCmi They were: - Charging more - Saying no when it just doesn't feel right - Remembering the why of why I went freelance. How did I do? Well, I think I did ok. 👉 Charging More Just topline stat without any underlying information, last year my average invoice was £662 this year it's £842. It's difficult to tell if that actually means I worked more though because my time tracking was wasn't right. But overall, my average invoice was more and I earnt more. So you could argue that's a big tick. 👉 Saying no when it just doesn't feel right 50/50 on this one - around the middle of the year I made a big decision to divest away from working with a few historical agencies. This freed me up to work on different projects (internal projects too) so you could argue that I was saying no. And I can definitely say I said no to a few opportunities when it didn't feel right. That being said, there have definitely been times when I should have said no. I knew it, and I regretted. So I'm 8 out of 10 on that one. 👉 Remembering the why of why I went freelance I think this was also a big tick - although there have been moments when I've questioned things. I feel I could earn more working in house or agency side (for reference, I pay myself £42,000 a year). However, I took almost the whole of September off. I booked tickets to see System of A Down in Toronto without worrying about annual leave etc. I've gone to the cinema in the middle of the day. And the biggest joy was being able to provide so that my wife could join the business too. So I think that's a tick too. 2026 will look slightly different - as I make some interesting new approaches, but overall happy with how things turned out in 2025. As I'm writing this, I don't have that overarching sense of panic that I had at the start of the year about delivering the work, about being available all the time. And that feels good. #Freelance #Business #2025 Pic is me at Gleneagles at the start of the year
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Agata Adamiak liked thisDid you know I have a newsletter? It's got the latest GA4 and analytics news, plus articles I've really enjoyed from the month from absolute analytics legends! Plus it has a new photo of my doggy!!!! As an added bonus - if you subscribe on that link, you get access to a GA4 base container, full of explorations and reports that you can copy and use. Sign up today: https://lnkd.in/ebDksBRy Photo of Arwen cos she's brillliant!
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Agata Adamiak reacted on thisAgata Adamiak reacted on this2025 has been a defining year for me. 🖐 A year where goals I once thought were aspirational became real, measurable outcomes. For a long time, I saw marketers talk about generating millions in revenue or leads. It always sounded impressive, but distant, like a statement you read rather than something you personally experience. This year, I became one of those people. Not as a buzzword. Not as a headline for a LinkedIn bio. But through actual work and real results. In 2025, I’m proud to have: - Generated millions of pounds worth of leads. - Built and optimised high-performing conversion funnels. - Deepened my understanding of what actually drives performance at scale. …and many more lessons and wins that aren’t easy to summarise in a single post. What I value most isn’t just the outcomes, it’s the growth that came with them. The confidence that comes from knowing you can set ambitious targets, execute consistently, and deliver. Grateful for the progress, the lessons, and the momentum this year created. Looking ahead with clarity and ambition. 😎
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Agata Adamiak reacted on thisBack in the office today. No need to ask my colleague how her Christmas and New Year was. She's married to me. And we check in every day. Or at least should do. But should probably ask her about the business goals for the year. What is everyone excited about in 2026?
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Agata Adamiak reacted on thisI'm excited to be heading down to BrightonSEO in April! I'll be talking about all things debugging - what to do look out for when things go wrong in GA4! brightonSEO is always fantastic and can't wait to meet up with old friends and meet new ones too! Thanks to Kelvin Newman once again for the opportunity! #BrightonSEO #SEO #Conference
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Agata Adamiak liked this"I can't tell my boss that" is the shade that bullshit grows in. Ok who wrote that was it Mark Williams-Cook or Jack Chambers-Ward Can I steal it?
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Mentor in the Beyond Barriers Scheme
Kingston University
- 8 months
Education
The Beyond Barriers mentoring scheme is available for both staff and students and is one of the strategies Kingston University are using to help the the organisation make progress against its equality objectives.
Run by the Equality, Diversity and Inclusion unit at Kingston University, the scheme is designed to improve the success of under-represented groups in retention, attainment and employability. It helps students complete their degree with the best possible results and greatly…The Beyond Barriers mentoring scheme is available for both staff and students and is one of the strategies Kingston University are using to help the the organisation make progress against its equality objectives.
Run by the Equality, Diversity and Inclusion unit at Kingston University, the scheme is designed to improve the success of under-represented groups in retention, attainment and employability. It helps students complete their degree with the best possible results and greatly improve career prospects through developing the life skills needed to succeed in the workplace.
I was one of the mentors in the scheme, mentoring a Kingston University student. I mainly worked on helping her to improve presentation skills and to develop her business ideas.
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Liam Bateman
The Think Tank • 7K followers
Want to get ahead of the UK Data Act implementation challenges? Our guide provides practical solutions to the questions everyone's asking. Three themes keep coming up in my conversations about the UK Data Act: - "We don't know where to start with GA4." - "Our cookie banners need a complete rethink." - "What about international users?" If that sounds familiar, you're not alone. But the businesses thriving under new regulations aren't waiting for deadlines to dictate their pace, they're planning now. To help with this we've put together an implementation guide that's the quickest way to get practical, workable answers. How are you and your business approaching these upcoming changes? Download our guide here: https://lnkd.in/eKDcNPwN #DataStrategy #DUAA2025 #BusinessPreparation
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Ashish Gautam
Electronics For You • 2K followers
Yoast I have a question. For an article if the category is excluded from being in the News sitemap....but I used some tags in the article which are not excluded (it is hard to exclude all the tags for a large website)...will that article be shown in the news sitemap?
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Chris S.
Torque Partnership • 1K followers
From speaking to a number of senior stakeholders across a few businesses recently, I've discovered that the public perception of what "Technical SEO" is sometimes differs somewhat from my own - I've seen a few posts on here saying that Technical SEO is just pagespeed and CWV! Still, it made me think about how I'd define it, and I think for me technical SEO is about improving the Crawlability and Indexability (as in, making it possible for a page to be indexed) of a site, whereas "Content" SEO is about taking those foundations and making the pages more likely to be indexed and more likely to outrank competitors. Yes, there's some overlap there and both teams can always help each other out, but I'm absolutely sick of seeing people say technical SEO doesn't matter then listing five or six technical SEO fundamentals that should just be taken as given. Am I totally off piste here?
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The Think Tank
12K followers
Still working out your Google Analytics 4 setup under the UK Data Act? You're not the only one. This week alone we've had dozens of questions on cookie banners, legitimate interest and international users. The deadline is getting closer, but there's still time to get ahead. To help we've put together a UK Data Use & Access Act guide that breaks the tricky parts into clear, actionable steps. No legal jargon, just practical advice from businesses already making the transition. The organisations moving early will have a real edge when implementation day arrives. Download our guide here: https://lnkd.in/e67cqPe9 #DUAA2025 #UKDataAct #GoogleAnalytics #Implementation
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SEO it Right Ltd
308 followers
💰 Are you wasting your Google Ads budget without realising it? Unless you carefully structure your campaigns and regularly monitor them, then you may be accidentally bidding against yourself. This expensive mistake is more common than you think, so if this sounds like something you might be doing in your campaign, then this article explains how to avoid it. 🔗 https://lnkd.in/gpi492DH #googleads #paidads #metaads #targetaudience #digitalmarketingservices
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Martin Hayman
RankCaddy • 9K followers
Most AEO research is just correlation dressed up as causation. I've been watching the 'AEO experts' point to sites doing well with AI citations and claiming it's because of their brilliant optimisation strategies. Bullshit. These sites were probably doing the right things way before anyone started talking about AEO or GEO. They had strong authority, solid content, and proper technical foundations. It's like saying people who wear running shoes live longer. They don't live longer because of the shoes. They live longer because they've done the groundwork with regular exercise. The same sites that rank well in traditional search are the ones getting AI citations. Not because they've cracked some mystical AEO code, but because they built real authority over years. We used to talk about correlation vs causation constantly in this industry. Somehow that critical thinking got lost when shiny new acronyms appeared. Real authority still matters most. The boring fundamentals still win.
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Bemunchie Online
589 followers
SEO audits...are they worth it? Not every website needs a full-scale SEO audit but here are some clues it might be time for a deep dive: 1) Your site feels slow or clunky, especially on mobile. 2) Pages aren’t showing up where they should in search results. 3) Visitors aren’t staying or converting like you expected. 4) You’ve added tons of content, but it doesn’t seem to be working. 5) Your competitors are pulling ahead, and you’re not sure why. In short: an SEO audit isn’t always mandatory, but it can be a useful tool when a site’s performance isn’t quite matching expectations. 📖 Read more about audits here: https://lnkd.in/eiybdKjn #seo #seoaudits #seotips
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Craig Stewart
Twisted Pear Studios • 605 followers
Google’s constant SERP experiments aren’t the problem. The lack of trust is. In SEO, we’re used to change. But my conversations in the last 12 months with in-house colleagues and consultancy clients alike are seeing an increasing number of raised eyebrows. An air of confusion, skepticism, even straight-up suspicion. And I get it. Zero-click results. AI overviews that push organic links further down. A search experience that feels less transparent than ever. Content plans that worked for years going in the bin. As an SEO, my job used to be helping people rank. Increasingly, it’s about helping them understand the rules, and thise rules are changing at a pace never before seen. I’m adapting - I have to. Search is evolving from a list of blue links to something more dynamic, more context-aware. That raises challenges, but it also opens doors for brands willing to think beyond keywords and search volumes, and start building true topical authority and trust. However I am starting to wonder: is Google search still the best route for discovery, or just the default? I’m interested to hear from others in digital/content/SEO: how are you talking about these shifts with clients? #SEO #contentstrategy #coreupdates #GenerativeAI
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Gagan Ghotra
Gagan Ghotra Consulting • 6K followers
🆕 Generative Engine Optimisation (GEO) recent debate in SEO industry? From what I've been doing in terms of analysis and content strategies to show up in ChatGPT, Perplexity, AI Overviews. I think GEO is just way more data analysis compared to SEO and of course there are some specifics as well depending if trying to optimise for AI Overviews or Perplexity. I think it's just GEO = SEO + (something) where that something is more data analysis to track the performance across AI platforms, more data analysis to find out the gaps in content strategy and figure out what needs to be created .....
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Teresa Huber
Finish Coat Digital • 6K followers
Not all lead gen campaigns are created equal. This post breaks down which painter lead gen campaigns actually convert into booked jobs — and why traffic alone doesn’t mean anything if follow-up and messaging aren’t right. If you’re paying for leads but not seeing ROI, this is worth your time. 👉 https://lnkd.in/gcNuXqQ5
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Adam Stafford
Fresh Egg • 26K followers
𝐖𝐚𝐢𝐭𝐢𝐧𝐠 𝐅𝐨𝐫 𝐃𝐞𝐯 𝐈𝐬 𝐒𝐭𝐢𝐥𝐥 𝐎𝐧𝐞 𝐎𝐟 𝐓𝐡𝐞 𝐁𝐢𝐠𝐠𝐞𝐬𝐭 𝐒𝐄𝐎 𝐑𝐢𝐬𝐤𝐬 SEO doesn’t usually fail because teams don’t know what to do. It fails because they can’t deploy change fast enough. Legacy CMS platforms, long dev queues and risk-heavy releases are still holding back performance for a lot of organisations. SEO Director Stephen Jones explains how we helped bypass those blockers, safely and compliantly using experimentation technology already in place. If your SEO is losing ground while tickets sit in a backlog, this will resonate 👉 https://hubs.li/Q03YlKwg0. #SEO #TechnicalSEO #DigitalLeadership #DigitalAgency
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Michael Down
Station10 • 266 followers
It’s a new year, which is usually a good time to get your analytics in order. GA4 has been around for a few years now, but many teams still aren’t fully confident in the data. I’ve written up how we approach GA4 audits, with a focus on data quality and reporting reliability, so teams can trust the numbers they’re using. If your team is having these conversations, feel free to drop me a message.
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Ehsaan Ali
Releaf • 435 followers
One principle I’ve found to be consistently true at Releaf is that patients value context as much as information. Facts on their own aren’t enough; people want to understand what the data means for them. I’ve carried that thinking over from SEO and CRO. In both disciplines, context decides whether information is helpful. A keyword in isolation means little, but tied to user intent, it becomes powerful. Similarly, a test result is only valuable if you can interpret it into an action. Adding context transforms raw information into clarity, and clarity is what drives results, both in healthcare and marketing.
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Darren McManus
SEO by Darren • 2K followers
I mentioned in a post yesterday that the reality is that at a tactical level GEO is a subset of SEO and, in fact, the tactics required to optimise for Generative AI Platforms are much the same as those required in traditional SEO with an increased weight on a few specific tactics. If you’ve got a good SEO agency, consultant or in-house team who has been doing all the right things over the past number of years, then you can rest assured that this has been having a positive impact on your visibility in Generative AI Platforms and Google’s AI Features as well. If we must use the term, then the GEO equation, as I see it, is as follows: GEO = LLM Optimisation (the objective is to get into the model’s training data so it’s “baked in” and recalled even without grounding) + Grounding Optimisation (the objective is to be visible to Generative AI bots for relevant “grounding” queries on the live web – essentially this is traditional SEO with some slight tweaks). As is the case with Traditional SEO, we can still pretty neatly segment these tactics into 3 categories – Technical Optimisations, Content Optimisations and Authority Optimisations (with some overlap). Technical "GEO" Optimisations: 1. make sure your site is accessible to AI bots / "agents" 2. use clean structured HTML 3. use schema.org markup (this is a controversial topic apparently - while you’ll hear heated arguments about whether schema has any impact on LLM optimisation, in my opinion it can’t hurt – it helps in SEO already, and it may prove valuable down the line. That’s enough of a business case for me) Content Optimisations for "GEO" 1. create comprehensive content guides and hubs 2. use logical content formatting and structure 3. keep content fresh and relevant Authority Optimisations for "GEO" 1. Off site / brand building - while the primary focus of these tactics in the past was to build backlinks, the focus in the context of GEO is more concerned with relevant, contextual citations. 2. Platform diversification #seo #geo #llmoptimisation
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Lewis Koch
Distinctly • 2K followers
Only just read this article... does a really great job of summing up where SEO is at the moment... here are my favourite parts around the evolving role of SEOs., importance of design and the homepage. "The best SEOs don’t just optimize websites. They shape how businesses operate in a search-driven world." "Everybody looks to everybody else for permission to be interesting. Nobody acts. Nobody leads. Nobody dares. Just a whole ecosystem of well-meaning people in nice offices running perfectly average businesses, trying not to get fired." "And yet… design does move the needle. People notice when things feel cared for. They linger, they share, they trust. None of that looks like “design” in an algorithm, but it does show up as links, mentions, conversions, and brand searches. The awkward truth for SEOs is that we can’t measure design cleanly or A/B test our way to a universal best practice. But ignoring it is a mistake – because design shapes the very outcomes that search engines reward." "Almost nobody starts at your homepage. The homepage isn’t the front door any more; it’s the lobby nobody visits. It survives mostly because senior stakeholders like to see their messaging “above the fold.” It’s where branding, politics and compromise collide. A place that tries to say everything and ends up saying nothing: a CEO quote, a value statement, a carousel, a call-to-action. Every department gets a slice, and everyone leaves hungry." https://lnkd.in/eGxaZF6N
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Chris Green
Torque Partnership • 7K followers
The num=100 change Google made recently was pretty disruptive It was also annoying, quite complicated to communicate if you weren’t already that “in to” the complexities of rank tracking. This change impacted: - Accuracy of data - Costs of rank tracking - Top line reporting metrics Chances are you’ll have explained this once, but Tom Capper’s guide to this (and how Moz/Stat) have coped with the change will certainly help you understand this in more depth and get you closer to the implications. Well worth a read.
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Chris Ainsworth
Footprint Digital • 2K followers
Following on from the Google Analytics MCP / Gemini CLI experiments I was running last week, I’ve also been experimenting with Google’s new Conversational Analytics API to create a custom data agent for GA4. Now, instead of writing SQL or navigating dashboards, you can ask questions like: “Which pages drove the most engagement last month?” and get instant answers - including tables, charts, and summaries. While the Gemini CLI is also conversational, the custom agent approach is more interactive and accessible: it maintains context across queries, supports multi-turn conversations, and delivers results directly in an interface, rather than relying on terminal commands. This approach could dramatically simplify how teams access insights, making analytics faster, more intuitive, and accessible beyond data specialists. #GA4 #BigQuery #ConversationalAI #DataAnalytics #GenerativeAI
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