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As a tech CEO, I have over 25 years of experience in leading transformation, growth, and…
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Andrew Buckman posted thisPublishers are sitting on a goldmine of first-party data. Most are doing almost nothing with it. News UK’s launch of Times ExplorAItion this week is worth paying attention to. The idea: take deep subscriber data, feed it into a synthetic audience platform, and let advertisers test campaigns and messaging against a virtual audience before spending a penny in market. Results in seconds. No PII. No panel fatigue. It’s a smart move - but more importantly, it exposes a gap that most publishers are ignoring. Referral traffic is eroding. Open-web signals are fading. CMOs are demanding proof of performance faster than traditional research cycles can deliver. Yet the majority of publishers are still selling audiences the same way they did a decade ago - reach, frequency, a media pack, and a hope. The publishers who survive the next five years won’t just be content businesses. They’ll be intelligence businesses. A loyal, engaged audience isn’t just inventory - it’s a research asset that platforms like Meta and Google fundamentally cannot replicate. The depth of behavioural understanding that quality publishers hold is genuinely scarce. The tragedy is most of them don’t know how to monetise it beyond the CPM. Synthetic audiences aren’t a magic bullet - the output is only as good as the data going in. But for publishers who’ve invested seriously in first-party infrastructure, this is a real opportunity to reframe the advertiser conversation entirely. The question every publisher should be asking right now: are we an audience owner, or just a traffic source? Because those two things are heading in very different directions.
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Andrew Buckman reposted thisAndrew Buckman reposted thisWith less than a week to go until POSSIBLE, we can't wait to step into the sun and head to Miami for a few days of conversations around media, ad tech, performance and not politics🫣 We’re interested in one question above the noise: what does “better” actually look like in modern media buying today? Across platforms, automation, and increasingly AI-assisted optimisation, the fundamentals are shifting, but outcomes and transparency still matter more than ever. If you’re attending and want to talk about how teams are evolving their approach to performance media, let’s meet up? We love a good chat in between sessions and it's always best to do catch up face to face (and in the sun!). DM Bill Swanson or Julian C. to set up some time! #adtech #programmatic #directadvertising
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Andrew Buckman shared thisGoogle’s move to fold Gemini deeper into DV360 is being framed as a win for "efficiency." But if we look closer, it’s actually a massive bet on the Math of Intent. For years, the industry has relied on blunt instruments - keywords, broad categories, and "safe" lists to decide where a dollar goes. As I've noted previously regarding the drift away from news environments, these legacy tools have effectively side-lined high-quality inventory because they couldn't distinguish between a "charged" topic and a "valuable" context. Google’s "Agentic" shift in DV360 is trying to change that equation in two ways: From Keywords to Contextual Reasoning - Gemini isn't just looking for words; it’s looking for the "mental spark." By using multimodal AI to understand the sentiment of a page or a video, the buy-side is finally getting the tools to move past the crude "keyword blocking" that has starved news publishers for a decade. The Privacy-Safe Bridge - With 'Confidential Publisher Match', they are attempting to solve the identity gap in a way that respects the fault line of privacy. It’s a technical solution to a trust problem. However, this shift presents a new challenge for the supply side: In an AI-driven buying environment, "Quality" is no longer a subjective claim. It’s a data signal. If the algorithm can’t quantify your ROI or see your contextual alignment through the "math of measurement," you won’t just be de-prioritized...you’ll be invisible. The plumbing is being rebuilt for an AI-native world and the tools to measure the "un-measurable" are finally here. The question for publishers and partners is no longer "is my content safe?" The real question is: Is your data signal strong enough for the AI to find you? What are your thoughts? A great article in ADWEEK on this by Kendra Barnett here: https://lnkd.in/eCP389gDGoogle Folds Gemini Deeper Into DV360 to Automate Media Planning and BuyingGoogle Folds Gemini Deeper Into DV360 to Automate Media Planning and Buying
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Andrew Buckman shared thisDelighted to welcome Bill Swanson to Publisher Collective as our new Chief Revenue Officer. I've known Bill for over a decade. When I was at OpenX and he was at PubMatic, he was one of the competitors I respected the most. Sharp, well-connected, and someone who genuinely understood the publisher side of the market at a time when not everyone did. I always hoped we'd work together one day. That day has arrived. Bill brings more than twenty years of hard-fought experience across digital media and programmatic - CRO EMEA roles at PubMatic and Telaria, SVP EMEA at Connatix, and earlier in his career commercial leadership at The Independent and News International. That combination of supply-chain depth and real publisher experience is exactly what this role calls for. Publishers are navigating a lot right now. AI is reshaping content discovery. Advertiser expectations are shifting. Supply paths are under more scrutiny than ever. Bill has seen this market from every angle and has the relationships to help us move fast. Proud to have him on the team. Welcome, Bill. https://lnkd.in/eWx8FmmSPublisher Collective Appoints Bill Swanson as Chief Revenue OfficerPublisher Collective Appoints Bill Swanson as Chief Revenue Officer
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Andrew Buckman posted thisThe ad industry is quietly crossing a fault line: we’re moving from basic automation to truly agentic AI. And whenever the ground shifts, the real battle isn’t about features, it’s about standards and who gets to define them. Two very different philosophies are emerging: 1. AdCP: a clean‑slate protocol A new, open standard built so AI agents can communicate directly across ad systems. If it works, it rewrites how interoperability happens; not an evolution, a replacement. 2. IAB Tech Lab’s Agentic Roadmap: an incremental path Instead of starting over, it extends today’s frameworks and tries to graft agentic capabilities onto the infrastructure the industry already runs on. What’s fascinating is that these approaches aren’t just technical choices. They reflect two competing visions for the future of programmatic: - Do we rebuild the pipes for an AI‑native world? - Or do we retrofit the old pipes and hope they can carry the new load? It’s early, and maybe both paths coexist... ...but history suggests standards rarely share power for long. The real question, or at least the one I’m curious about, is this: Which vision do you believe will shape who controls the rules of programmatic in the AI era? ie where should I invest time, money and strategic focus?
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Andrew Buckman shared thisAn article (https://lnkd.in/eifY6hCB) last week from Digiday shows that ad budgets continue to drift away from news environments, driven largely by brand concerns around adjacency to politically charged content. The result is more spend flowing toward large tech platforms, while many news publishers feel the squeeze. But the conversation is evolving. AI-driven measurement tools from companies like Mobian, co-founded by Jonah Goodhart, and Mantis, led by the amazing Fiona Salmon, are moving beyond blunt keyword blocking toward more nuanced analysis of context and sentiment. Context matters more than keywords. Not every mention of a contentious topic carries the same risk and treating it as such has likely side-lined valuable, high-quality inventory. It feels like we've been having this debate since Google bought ASI 20 years ago... What’s shifting now is the core debate. This is becoming less about politics and safety and more about “the math of measurement”. If advertisers can see clearer ROI, stronger reach, and more precise contextual alignment through better data and AI-powered evaluation, the case for reinvesting in news becomes much stronger. For publishers and partners, the opportunity is straightforward: prove the math, demonstrate the value, and let evidence and not the assumption guide spend decisions. What are your thoughts?`Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?
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Andrew Buckman shared thisMost publishers think of bots as something to block but when the right bots can’t reach your site, your revenue takes the hit. We’ve just published a new guide on why ad‑related crawlers matter far more than most people realise. These bots underpin everything from contextual targeting to brand‑safety scanning, and when they’re accidentally blocked, demand drops quietly in the background. The article walks through: - The specific bots that influence monetisation - How to quickly check whether they’re being blocked - The simple fixes that restore full visibility to advertisers And, importantly, our Chief Technology & Innovation Officer, Martin Ahammer, built a free bot‑access checker to make this painless. It’s linked in the post, so if you want to see how your site scores, make sure you read right through to the end. 🔗 https://lnkd.in/eREWfBaR Publisher CollectiveEnsure Ad-Related Bots Can Access Your Website | Publisher CollectiveEnsure Ad-Related Bots Can Access Your Website | Publisher Collective
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Andrew Buckman shared thisBringing programmatic in-house might sound simple but the reality can be far more nuanced. Another great article from Digiday (https://lnkd.in/e6EWZ9uK) this week shows why many brands are choosing hybrid approaches: combining internal teams with external programmatic expertise. Execution depth matters. As the landscape evolves with AI-driven buying, privacy regulations and increasingly complex supply paths, specialized talent is more critical than ever. Partnering doesn’t mean giving up control. Experienced programmatic teams help navigate complexity with confidence, unlocking results that go beyond what any single team could achieve alone. Obviously I'm biased, but the right partner will bring better integration with programmatic demand sources and new opportunities from innovations in monetisation. For brands looking to stay ahead, the question isn’t whether to bring programmatic in-house, it’s how to structure the partnership to maximize performance.The case for and against bringing programmatic in-houseThe case for and against bringing programmatic in-house
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Andrew Buckman shared thisDigiday’s “In Q1, marketers pivot to spending backed by AI and measurement” highlights a shift that’s impossible to ignore, and one that matches what we’re seeing with publishers and direct advertisers. Spending is smarter, not smaller. Every dollar is expected to deliver insights, validated by AI and analytics, as returns from traditional duopoly channels like Meta and Google soften in some areas. New opportunities are emerging. Retail media, CTV, and even YouTube are gaining share as teams explore inventory that balances upper- and lower-funnel performance. For advertisers, these channels aren’t just alternatives, they’re where growth is happening. Implications for publishers and partners are clear. Monetization success depends on accountable spend and measurable value, not just impressions. Those who understand how to navigate these emerging channels while applying data and AI effectively will define the next wave of performance. Link to the article here: https://lnkd.in/eNt5ExYWIn Q1, marketers pivot to spending backed by AI and measurementIn Q1, marketers pivot to spending backed by AI and measurement
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Andrew Buckman liked thisAndrew Buckman liked thisA few weeks ago, Instagram decided I needed to meet Train Guy, the seemingly ad-libbed creation of comedy genius Bob Mortimer. I watched it once… then immediately started picturing the scene. Not just the voice – the whole character. His outfit, the hand gestures, and every other passenger doing that very British thing of suffering in silence as their commute is hijacked by a loud, over-sharing business bore. So I did what any sensible person would do and spent the next couple of days bringing him to life as a 3D animation. This is an unofficial tribute using Bob’s original performance – purely as a creative experiment to see what happens when you take something that lives so strongly in audio and build the world around it. I set it on the Metropolitan line as that’s my route into London, but it also felt right as Train Guy's natural habitat. Built using Seedance 2.0 in Omni mode on Dreamina AI, then upscaled to 4K within Magnific (formerly Freepik) Huge thanks to both Dreamina and Magnific for having me as a Creative Partner. This one’s very much me playing with the tools rather than anything official. Let me know if this is how you pictured him… #DreaminaCPP #BobMortimer
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Andrew Buckman liked thisAndrew Buckman liked thisI’ve always believed a successful event is not just measured by the room, the speakers, the production, or the follow-up (but ROI from events does matter....I will save that for another post!). In my opinion, it’s measured by what people leave with. A spark. A new idea. Original research and insight. A feeling that something has shifted. A conversation they want to continue. That was the ambition behind creating the Azerion event space from scratch. Not just to host sessions - but to share original content, insight, research and lived experience together in a way that felt useful, energising and human. For me, events and content work best when they are designed with the audience in mind from the very beginning. What do we want people to learn? What might challenge their thinking? What will make the time feel worthwhile? And just as importantly: who gets the opportunity to speak? One of the most rewarding parts of building events is to create a space for women and men across the industry to present, contribute, test themselves and be heard. Because sometimes the platform is the thing that helps people grow into the next version of themselves. That is what makes an event successful to me. Not perfection. Not polish. But impact. A room where people feel invited in, where ideas are exchanged, and where someone walks away thinking: “I hadn’t thought about it like that before.” Proud to be bringing the Azerion channel events to life, and even prouder of the people who stepped forward to shape it. Our next event will be all things Audio - audience receptivity, human vs AI, what personalisation does for brand metrics, measurement and research. Watch this space for your invite and date.
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Andrew Buckman liked thisAndrew Buckman liked thisMassive thank you to HotTopics for hosting such a great event today at the Abbey Road Studios. It was great to champion the #techgirl initiative so brilliantly lead by Kani Talabani. Thank you for letting me join the panel with Dia Nag, Mauli Tikkiwal and Rachel J. Sadiq. Looking forward to the #techgirlfestival in August
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Andrew Buckman liked thisAndrew Buckman liked thisWith less than a week to go until POSSIBLE, we can't wait to step into the sun and head to Miami for a few days of conversations around media, ad tech, performance and not politics🫣 We’re interested in one question above the noise: what does “better” actually look like in modern media buying today? Across platforms, automation, and increasingly AI-assisted optimisation, the fundamentals are shifting, but outcomes and transparency still matter more than ever. If you’re attending and want to talk about how teams are evolving their approach to performance media, let’s meet up? We love a good chat in between sessions and it's always best to do catch up face to face (and in the sun!). DM Bill Swanson or Julian C. to set up some time! #adtech #programmatic #directadvertising
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Andrew Buckman liked thisYahooooo!!!Andrew Buckman liked thisThirty years ago on April 12, Yahoo went public, marking one of the earliest and most influential IPOs of the dot-com era. Yahoo was co-founded by Jerry Yang, ’90, MS ’90, and David Filo, ’90, MS ’90, who built “Jerry and David’s Guide to the World Wide Web” while graduate students at Stanford. Their work helped shape how people discovered information online at a moment when the internet itself was still taking form. Watch Yang share his path from Stanford’s electrical engineering classroom to the creation of “a little thing called Yahoo” in the video link here: https://lnkd.in/g_Vp2UYp 📸 Yahoo! Inc. co-founders Jerry Yang, left, and David Filo celebrate the launch of the new Yahoo! Mail, Monday, August 27, 2007. Photo by Court Mast for Yahoo Inc., via Flickr, CC BY 2.0 #Stanford #StanfordUniversity
Experience & Education
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Publisher Collective
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Media Trust
- 4 years 5 months
Economic Empowerment
The Media Trust charity works in partnership with the media and creative industry to give marginalised groups a stronger voice. By bridging the gap between the media and creative industry and charities and under-represented communities we are contributing to a more responsible, representative and connected media sector and ultimately, a more socially cohesive Britain.
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Mentor
Brixton Finishing School
- 4 years
Economic Empowerment
The AD-Cademy strives to develop the employability of underrepresented talent. It doesn’t matter where you’re from or who you are, you can take our free online course, and get one step closer to an amazing career in the creative and tech industries.
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English
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French
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Start-up Boot Camp - IOT Connected Devices
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- PresentStartupbootcamp IoT | Connected Devices is a dedicated accelerator for startups working on a smart connected device within both Consumer IoT (wearables, assisted living, connected homes) and Industrial IoT (smart environment, smart factories and smart retail).
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