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I build and scale paid social and performance marketing into real growth…
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Marc Sharp shared thisJust back from LinkedIn Dublin at LinkedIn Vision Forward 2026. Great to spend time with some very sharp people this week. Josh Hall Nadine Jax Tiffany Shen Miller thank you for a great mix of presentations, panels and networking with agency peers. A few themes that stuck with me: ◆ Measurement is still the gap B2B sales cycles are now ~272 days We’re still optimising to short-term signals If we can’t measure the full journey, we’re only seeing part of the picture. ◆ AI is shifting the role of paid From reach and frequency → reputation and perception Which makes the split between paid and organic feel increasingly outdated. ◆ Creative is the real lever Especially video Distribution is easy Attention isn’t - we’re in an attention economy, but still measuring proxies. Feels like measurement, AI and creative now need to work as one system, not separate disciplines. And of course, it wouldn’t be Dublin without finishing with a few pints of Guinness.
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Marc Sharp reposted thisMarc Sharp reposted thisWe're looking for a Senior Performance Executive to join us in our new Manchester office! 👀 The ideal candidate would have paid social as their primary experience, along with some paid search or display/programmatic experience too. If you're ready for a new challenge, get in touch and apply: https://lnkd.in/dABqr77M
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Marc Sharp shared thisAnother chance to join my AMAZING team as a paid social manager in London (The Shard)! I have multiple positions within the team, at various levels. Apply directly or message me for details (no agencies)
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Marc Sharp shared thisAnother chance to join my AMAZING team as a paid social executive in London (The Shard)! Apply directly or message me for details (no agencies)
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Marc Sharp shared thisAnother chance to join my AMAZING team as a senior paid social manager in Germany (Berlin)! Apply directly or message me for details (no agencies)
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Marc Sharp liked thisMarc Sharp liked thisSuper interesting. A court in China has sided with an employee against the employer that cut his role due to AI. On face value, this might be looked at as 'backward' or 'anti-innovation'. That would be wrong. This ruling doesn't stop a company from using AI it just means they have to think of ways to retrain the human. That will result in a far better outcome. Instead of using AI to reduce cost, with a finite and diminishing return, this will force companies to refocus their human workers on what humans do best. It will result in considering the ways a company can increase it's top line. AI is a technology built for abundance, not scarcity. For raising your top line and doing more with the same, not the same with less. I'd be in favour of similar here, what do you think?The AI Termination Ban: Why Chinese Courts Just Made It Illegal to Replace Workers with RobotsThe AI Termination Ban: Why Chinese Courts Just Made It Illegal to Replace Workers with Robots
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Marc Sharp liked thisMarc Sharp liked thisMarketing is evolving fast, and with it comes both challenges and opportunities. Buyers are more informed, expectations are higher, and the need to innovate has never been greater. I’m excited to be speaking at STRATA London 2026 on 14 May in the session "Igniting Growth with Unified Demand". I’ll be joined by an incredible panel of marketing leaders to discuss how to align cross-channel messaging, break down silos, and build demand gen strategies that deliver real results for today’s buyers. Don’t miss this opportunity to gain actionable insights and reimagine your approach to demand generation! Save your spot: https://bit.ly/4mokul1 Catharina Krebs Divya Handa Ilaria Maddalena Dzeneta Virkava #ITTSTRATA Informa TechTarget
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Marc Sharp reacted on thisIt’s not every day that you find yourself missing your team while on maternity leave — I feel pretty lucky that I do. This is genuinely such an incredibly talented, funny, and smart team. Join us!
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Marc Sharp liked thisMarc Sharp liked thisHappy sunny Friday. If you’re running an FMCG/CPG, Entertainment or Gaming hardware/software marketing team/account, and you need fresh eyes or a committed and diligent category expert in your team, please take a look at my friend Kevin. Masses of experience and passion, T-shaped skills galore across product marketing, sales, distribution and local and regional team leadership. Well worth talking to him about whatever you have, he’s up for the challenge. https://lnkd.in/eR2DVBZv
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Marc Sharp liked thisMarc Sharp liked thisInnovid's version of Possible - Pawsibble is back 🐶 and just around the corner! Can't wait to dive into everything Innovid Orchestrator and our AI agents. If I haven't heard from you - shoot me a message and we'll get something on the books!! 🌴
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Marc Sharp reacted on thisMarc Sharp reacted on thisMy Video Recap of the Vision Forward Summit in Dublin! 2 days. 2 talks. 1 Video. AI + Human. Curious? Agency Leaders Vision Forward Summit, Dublin. 37 Agency Executives. A fully packed Agenda for 2 days. A fire alarm. And unlimited curiously and discussions... My journey from Munich to Dublin and presenting... 1. "The B2B Video Revolution on LinkedIn - Creative that drives Video success on LinkedIn" 2. "What's up in AI Video - a fun little update on current pulse of AI Video" Highlights? + Lively discussions and learnings with our wonderful agency partners + Guinness+darts in F(l)ight Club! + meeting my wonderful Insights team (Sergio, Ana, Beatrice, Ittira). In the age of AI? Nothing beats being present and chatting Face2face. Shoutout and thx to the wonderful hosts and organizers: Nadine Jax, Josh Hall, Tiffany Shen Miller, Paul Banks. my fellow co-presenters and our wonderful agency partners (I learnt a ton from you!) And Big thx to David Walsh as always for the support! Stay curious. Stay human. Stay unexpected :). And as for how the video was created? + 7 image references -> Seedance 2 on freepik + 15 second video, edited in capcut + find the prompt in the comments.
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Marc Sharp liked thisMarc Sharp liked thisOur LinkedIn Agency Inspire in Dublin was a strong reminder of what real partnership looks like in action. Bringing together our agency ecosystem, the focus was clear: how we collaborate more closely to drive meaningful, measurable impact for our clients and grounded in a shared ambition to raise the bar on outcomes. What stood out most was the quality of exchange; great work with Webrepublic, SocialDNA, netzeffekt GmbH and many more! Thanks to Manuel Kekeisen and Fredrik Borestrom for all the effort and energy that you've put together. And a personal highlight: after 3.5 years at LinkedIn, this was my first visit to our EMEA HQ in Dublin. Safe to say, it lived up to expectations with the inspiring atmosphere to the unmistakable Dublin spirit (and wow - sunshine). Grateful for the conversations, the connections, and the momentum we’re building together.
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Marc Sharp liked thisMarc Sharp liked thisThe primary thing that makes working at LinkedIn so special is the people. Central to that are the 12 Employee Resource Groups that do incredible work across all our offices. Thanks to our Families at LinkedIn ERG, my children had an amazing last morning of their Easter holidays at a science camp run by Junior Einsteins Dublin. Who wouldn’t have fun making toothpaste for the Easter Bunny, making your own slime and testing plasma balls. Thanks to all the volunteers who made it possible - Nathalia I. and Ricardo P.
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Marc Sharp reacted on thisMarc Sharp reacted on thisA friend said something to me recently that I can't stop thinking about: 𝑦𝑜𝑢'𝑟𝑒 𝑛𝑜𝑡 𝑠𝑡𝑎𝑟𝑡𝑖𝑛𝑔 𝑎 𝑛𝑒𝑤 𝑐ℎ𝑎𝑝𝑡𝑒𝑟, 𝑦𝑜𝑢'𝑟𝑒 𝑠𝑡𝑎𝑟𝑡𝑖𝑛𝑔 𝑎 𝑛𝑒𝑤 𝑏𝑜𝑜𝑘. After 4.5 years, my time at TikTok has come to an end. I'm leaving with far more than I arrived with, shaped by the people, the pace, and the ambition of what we were building. A few moments I'm especially proud of: 🏆 Scaling Amazon from 1 LOB to 11, and being part of the first team to reach $100M in revenue - ever 🏆 Partnering with QVC Group as we evolved our partnership from competitor to collaborator, now streaming 24/7 on TikTok Shop and securing a $38M deal 🏆 Leading Samsung Electronics' 2024 Olympics campaign out of London, the largest in TikTok history, and onboarding Samsung Electronics UK to TikTok Shop! The wins are easy to list. What's harder to capture is what sat behind them. To everyone I had the privilege of working with, 𝐓𝐡𝐚𝐧𝐤 𝐘𝐨𝐮. For the big swings, bigger dreams, late nights, endless Lark notifications and everything in between. A very special mention to Lindsey Fields, Carlos Rabanillo, Ted Bergeron, Farah Maloof, Matt Cleary, Anastasia Goddard (née Nicholl), Stephen Naughton, James Bowyer, David Nguyen, Bijan Bahreyni, Casey McAlary, Nick Mays and Carren Hopkins. TikTok is one of those experiences that stands on its own. It doesn't lead to a new chapter - you don't turn a page and "move on". So what's next? I'm excited to share I've joined LinkedIn as a Global Client Executive on the Strategic Accounts team 💙 🤩 A new book begins.
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Kevin Chase
Kevin Chase
I am an experienced performance marketer, contributing strategic planning, mentorship and growth-focused solutions to operational and client-focused teams, supporting a multitude of industry verticals and client budgets in the tens of millions per year. My core specialisms are performance marketing and paid media. <br><br>I have worked in digital marketing and media since 2001, initially building websites for clients including the internationally-renowned graffiti legend Banksy, before focusing on digital marketing and paid media. I appreciate effective innovation and I am commited to empowering my teams to achieve their full potential.<br><br>Specialities: Team leadership, Leadership, Performance Marketing, Biddable Media Strategy, Digital Marketing, Mobile Marketing, Paid Social, Social Media Marketing, PPC Advertising, Paid Media
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