Simon Kisitu

❄️ Cold outreach is officially sub-zero. Gong Labs’ benchmark across 28000 outbound sequences shows reps now send ≈ 78 emails before a single mid-market prospect agrees to talk 🙈 🙈 🧊 Why the deep-freeze? Buying committees have doubled in size, spam filters are ruthless, and every rep is armed with the same automation tools, so prospects tune out faster. 🌡️ But watch what happens when the ask comes from a former teammate or batchmate ------> In warm-intro sequences analysed by HubSpot & Belkins (7.5 M emails, 2024), reply rates jump to 55-65 % 🔥 🔥 6-8× lift over cold ! Soon, cold outreach will feel antique. Stay close, stay tuned.

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SDRs are the backbone of every sales engine—but outdated scripts, vague processes, and one-size-fits-all outreach leave even the best SDRs frustrated and prospects cold. If your SDRs aren't hitting quota, this blog explores what makes a winning SDR strategy—from precision targeting to hands-on enablement—and demonstrates how a modern, growing playbook can open motivation, pipeline growth, and increased revenue. Check out: https://lnkd.in/gJgJG6QP #SDR #SalesDevelopment #SalesLeadership #PipelineGrowth #B2BSales #SalesPlaybook #BeyondCodes #SalesStrategy #ModernSelling

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What are the main trends for Sales currently? Discover the latest insights driving productivity and efficiency for more than 7,700 sales professionals. Learn more about the common themes Salesforce hear and encounter. To find out: - Maximising value amid economic headwinds - Meeting changing buyer expectations more efficiently - Leaning more into sales operations as a strategic partner in business success - Using enablement tactics to turn all reps into MVPs - Gain insight into what best practice looks like. https://lnkd.in/eCSXrvP3 #SalesExcellence #bestpractice #topprioritiesforgrowth #scale #technology #crm #transformation #AI #smartsellers #productivity #streamlineprocesses

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Account Executives aren’t overwhelmed by selling. They’re overwhelmed by everything around the selling. Prepping for calls in five different tools. Re-finding context you already had yesterday. Translating real buyer conversations into rigid CRM fields instead of acting on them. None of that shows up in quota attainment dashboards. But it quietly taxes judgment, momentum, and confidence. Most sales tech was built to record work. Not to support the decisions AEs make all day long. That’s the gap we’re obsessed with at Sales Caddy. Structured, role-specific AI that: • Preserves context instead of fragmenting it • Helps you think before the call—not summarize after • Reduces friction without adding another “tool” to manage Top performers don’t win because they hustle harder. They win because they protect their attention. Sales isn’t broken. The workflow around the AE is. If this resonates, I’m happy to share what we’re seeing work. #sales #accountexecutive #b2bsales #salesenablement #revops #aiinsales

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Thinking about outsourcing your SDR function? Before you start Googling providers (or asking ChatGPT 😉) Be clear on what you actually need. New market entry? More pipeline? Better lead quality? The right partner should match your goals — not sell you a one-size-fits-all fix. Here’s what to look for (and what to avoid): 👉 https://lnkd.in/eWV2rZZi

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Most sales teams don’t struggle with call volume. 🙎‍♂️ They struggle with 𝘄𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗮𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝗰𝗮𝗹𝗹 𝗘𝗡𝗗𝗦. 💯 👉No context. No visibility. No consistent follow-through. 👉Just scattered conversations across disconnected tools.🌀 The Exotel + Corefactors collaboration bridges this gap by embedding calling directly into your RevOps CRM, so conversations stay connected to deals, timelines, and customer journeys. 💙 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? 🔥 Faster execution 🔥 Smarter follow-ups 🔥 Growth that doesn’t rely on guesswork. Special thanks to Deepak Ruchandani, Prasanth MLNPP & Shivakumar Ganesan from Exotel for their support and collaboration along the way! ❤ 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗵𝗼𝘄 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝘁𝘂𝗿𝗻 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗶𝗻𝘁𝗼 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 👉 . . . #CRM #Sales #Partnerships #Integration #Exotel #RevOps #Corefactors #CX

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SDRs aren’t failing—stale sales data is. Learn why outdated databases hurt pipeline, morale, and scale in 2026—and how modern teams fix it.

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Sales leaders: Is your CRM helping you hit your goals—or holding your team back? If you're still dealing with: ✔️ Incomplete pipelines ✔️ Missed forecasts ✔️ Manual busywork …it’s time to rethink your approach. We’ve put together a free guide: 👉 Mastering Sales Management in Dynamics 365 Inside, you’ll find actionable strategies to: ✅ Streamline your sales process ✅ Boost pipeline visibility ✅ Automate routine tasks ✅ Build a CRM your team actually uses Whether you’re just getting started or ready to optimize, this guide will help you lead with clarity and confidence. 📥 Download your free copy now https://lnkd.in/giQ3ud3J #SalesLeadership #Dynamics365 #CRMstrategy #SalesManagement #DigitalTransformation #enCloud9

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Cold calling just got a data upgrade that changes the math. Cognism's 2025 data: verified contacts hit 13.3% answer rates. Warm AE calls? 14.4%. The gap collapsed. Not because reps got better at scripts. Because intent signals and verified data turned cold dials into warm opportunities. This isn't incremental. It breaks the "cold = low yield" assumption that shaped every outbound playbook for the last decade. If your call strategy still treats every prospect as equally cold, you're leaving pipeline on the table. The new constraint isn't willingness to dial. It's access to the right signals before you pick up the phone.

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🚫📞 Stop dialling blind. Start dialling smarter.   Most outbound sales teams lose 20–30% of their budget to poor data hygiene, inactive numbers, and compliance risks. That’s why we’ve created a FREE 5-step Data Hygiene Checklist to help you: ✔️ Reduce wasted agent time ✔️ Stay PECR & TPS compliant ✔️ Cut out dead, duplicate, and risky numbers ✔️ Make sure every call actually counts   From checking data freshness to validating numbers with HLR lookups, this practical guide walks you through the essentials every outbound team should be doing before they dial    👉 Download the free guide here: https://lnkd.in/guf5mAYr   #OutboundSales #DataHygiene #SalesCompliance #LeadQuality #CallCentre #B2BSales #DataQuality

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Your best prospects need more than automation. But how do you scale the human touch? Easy—just add Manual Steps to your outbound sequences.   Introducing Unify's Manual Steps, designed to help you add manual touches to your automated sequences, just like you would in Outreach or similar tools.   The complete workflow: Add → Configure → Action   1️⃣ Add manual steps to any sequence • Manual emails for personalized outreach • Phone calls for cold calling champions • Action items for gifts (DoorDash, Sendoso) or custom activities   2️⃣ Configure task assignment • Mailbox owner: Tasks go to whoever owns the sending mailbox (recommended for plays) • Enroller: Tasks go to whoever enrolled the contact (perfect for Chrome extension users) • Static user: Always route to a specific team member • Set priority: Urgent, High, Medium, Low   3️⃣ Action in your Task Dashboard All manual steps create tasks. You can see them in your dashboard and complete them when ready to keep sequences moving.   Whether you’re cold calling, customizing emails, or working a strategic outbound motion, Manual Steps let you automate AND personalize in the same workflow.   See how you can use them to stay flexible while keeping your workflows organized in the video below.

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Top SDR teams don’t rely on luck—they follow a repeatable system for cold emails that convert. • Personalization beats volume: Reference something specific about the prospect. • Clear value proposition: Focus on outcomes, not features. • Short and skimmable: 3–5 lines max, remove fluff. • One strong CTA: Make the next step obvious and easy. The difference between ignored emails and booked meetings is often just better copy. Tools like https://www.emareach.com/ help streamline personalization at scale without losing quality. Want to improve your reply rates and book more meetings? Book a demo: https://lnkd.in/d3rqTtaA #sales #coldemail #copywriting #b2b

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A problem SDRs face all the time... Outbound teams can easily spend 10-15 minutes bouncing between tabs just to get enough info to prepare for their next cold call. So, how do you cut the time and prep for your cold calls in just 15 seconds? It's simple: Let AI handle the prep, not the pitch. AI shouldn’t write your personality. But there's no reason it can't remove the busywork. This video shows exactly how to tackle this problem. Click here for the full play 👉 https://lnkd.in/esh-Pzag #ColdCalling #AI

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Most sales teams say they want to improve. Very few review their calls. You can’t optimise what you don’t measure. Call recordings aren’t about micromanagement. They’re about: Sharpening delivery, improving tone spotting missed opportunities and refining objection handling. The difference between average and elite sales teams? Feedback loops. Better conversations don’t happen by chance. They’re built . #SalesPerformance #B2BSales #SalesSystems #RevenueGrowth #ColdCalling #RealLeads

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