Walton Musgrave

How does a story really travel in today's fragmented media landscape? Vuelio's latest report offers a critical playbook for UK PR, comms, and public affairs professionals by tracking five major UK stories to map their complex journeys. For how to navigate (and shape) modern UK media and political terrains, check out 'How news travels in today's fragmented media environment'. https://lnkd.in/ejC82Rbe

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Multi-award-winning Promo Director, James Brown (the creative force behind promos for the BBC, ITV and more), shares his approach in navigating the promo for the latest series of Channel 4's Married at First Sight UK.   James discusses the strategic thinking behind promo direction, with two non-negotiables: the significant role of music in shaping tone and energy, and the importance of balancing creativity with clear message clarity. Read the article here: http://bit.ly/4gF7Vi5

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𝗧𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗳𝗼𝗿𝗺𝗮𝘁 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝗼𝗿 𝗯𝗿𝗲𝗮𝗸 𝗯𝗿𝗮𝗻𝗱𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. Our latest UK survey, created with TVN and Ascentinel, reveals which formats are performing best for marketers right now - and why shorter, sharper storytelling is leading the way. 🎥 Watch this quick breakdown of the top formats driving results in 2025. Which branded content format do 𝘺𝘰𝘶 find most effective for engaging audiences? Share your thoughts (and examples) in the comments - we’d love to hear what’s working in the real world. 📥 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗳𝗶𝗻𝗱𝗶𝗻𝗴𝘀 𝗮𝗻𝗱 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗲 𝗿𝗲𝗽𝗼𝗿𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/eUUwWSqG #brandedcontent #marketingstrategy #contentformats #storytelling #marketing #branding #content #advertising #media Will Nicholson FRSA Daniel Best Dominic Finney Kirsty Giordani Sophie Lintott Mateja Simic

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We know the pressure’s on to make every campaign count. That’s why ITV and Experian are joining forces for an interactive session built for AMI agencies. Expect practical insight, real case studies and hands-on planning focused on how data and premium media can deliver smarter targeting and better measurement.   What the morning will include: • Why AMI matters and how ITV and Experian are working more closely with indies • Real world case studies and exclusive AMI offers from Experian • Interactive targeting and planning workshops with Experian and StackAdapt • ITV insight on data, activation and innovation across their platforms • A live innovation pitch battle and actionable takeaways for the year ahead Speakers: • Danny Holmes, Consulting Partner Media and Agency, Experian • Jason Spencer, Business Development Director, ITV • Caroline Clear, Client Strategy Controller, ITV • Rhys McLachlan, Director of Advanced Advertising, ITV   👉 Register here: https://lnkd.in/erFK4tSn

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3 Tips for Peak Season Prep with Omnicom Media Group UK   “Frontload your media, automate your catalogue, and stockpile creative for weekly refreshes.”   Tune in to discover how to enhance your marketing strategy.   Lucine Keverian #PerformanceTalks #MetaForBusiness

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The creative agency landscape is evolving — fast. Our 2025 UK Digital Creative Agency Trends Report reveals how leading agencies are adapting to: - AI and automation - Changing client expectations - New pricing models and talent dynamics - Emerging tech like AR and VR Get the insights you need to stay competitive, spot growth opportunities, and navigate the future of creative services. Download your free copy now: https://lnkd.in/e-8iuFeX #CreativeAgency #AgencyGrowth #DigitalTrends #MarketingTrends #Kaezn

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Thrilled to share that Netmums is part of Utiq’s UK launch, joining forces with Bauer and Immediate. After kicking things off together in France, it made perfect sense to extend the partnership here. With Utiq, we're delivering privacy-first addressability at scale, no cookies, cross-browser, and always consent-led.

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Client Stories >> If membership bodies want to influence their industry, they need strategic marketing to shape their sector’s future. We’ve been working with CECA Scotland to show how a clear narrative, people first content and a campaign led approach can boost influence, attract talent and engage members in new ways. Read more from Lois Atherton on our work: https://lnkd.in/eQfMUB2g #membershipbodies #marketingcampaigns #marketingstrategy

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Some additional thoughts from my colleagues Mark Griffiths and Allan Breiland on why you should not use Ad Recall as a proxy for exposure when measuring Brand Lift. #BrandLift #Ondevice

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Hugely enjoyed Royal Television Society’s ‘2026 TV Predictions’ panel yesterday, hosted by Katie Razzall, and including Jonathan Allan, Ash Atalla, Ruth Berry, Fiona Campbell and Evan Shapīro. A few takeaways… 💭 Evan speculating that the sheer volume of advertising spend ($13bn!) during the American mid-terms will have a direct impact on the evolution of digital advertising, noting that such substantial spend will drive smarter ad-tech and marketing strategies globally - evolving from the relatively basic art of target demographics into one of psychographics. 🙏 Ash noting that berating the BBC is like punching a baby. No notes. 💥 Some spiciness between old media and new re: the recent BARB data showing YouTube’s reach supplanting PSB and Streamers’ - but then common consensus on the power of niche audiences and focused fandoms, and how algorithmically-delivered content can deliver just that (👀 on Evan’s note that Instagram and TikTok are going hard on their TV apps this year). 🤖 Collective agreement that AI is incapable of supplanting the creative process - but that there’s huge value using it to drive operational efficiencies (global rights management tools, anyone?). Was lovely to catch up with the panellists, as well as Marion Ranchet, Cat Collins, Diane G., Joe H., David Amodio, Julie McKeen, Valerio Motti and Alison Lomax.

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🔡 From 1 March 2026, Channel 4 will require closed‑captions on all ads on their TV and streaming platforms. We break down exactly what #CMOs & brand leaders need to know to prepare, including operational tweaks, next steps and budget considerations. Read the full blog👉 https://bit.ly/4aTI4lk #closedcaptions #subtitles

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For the first time, brands will be able to easily access the scale, trust, and quality of TV with the flexibility of self-serve digital tools. Whether you’re new to TV or looking to maximise performance, this will offer a powerful new way to reach audiences at scale.

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INCLUSIVE MEDIA PLANNING & BUYING SHORTLIST OMD UK, OMG UNITE & Word on the Curb for The Open University Grounded in The Open University’s mission of widening access to education, the campaign used Diversity by Design principles to ensure media placement, creative and message delivery were informed directly by community insight and lived experience. This approach ensured representation across channels was intentional and equitable, enabling the campaign to speak to barriers, motivations and aspirations with nuance and respect. It stands as an example of inclusive planning that expands possibility — not just reach. #MediaForAll #MEFADiversityAwards2025 #InclusiveMediaPlanning #EducationForAll

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We've talked about the strength of Universal ads in the US for a while now and finally it's (almost) here...this is a great initiative and will provide some fantastic opportunities for small to medium-sized businesses to access some great media assets. Whilst buying and measurement might become more straightforward, it's imperative that we retain good media planning and buying practice and campaigns are bought with a clear strategy and using the right data sources... from my experience, there's a big education piece to be done here.

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77 expert sessions. Two days. Topics that actually matter to your work. At Event Tech Live London, the content programme is built around what our industry is genuinely grappling with. AI dominated last year - accounting for 25% of all audience questions - alongside mobile technology, ROI measurement, registration, and content production. These aren't vendor pitches dressed up as education. They're practitioners sharing what's working, what isn't, and what's coming next. From Innovation Stage keynotes to intimate roundtable discussions, there's a format for every kind of learner. 11–12 November 2026 | Excel London | Free to attend Pre-register: https://lnkd.in/dcMm86QU #EventTechLive #ETL2026 #EventTech #EventProfs

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