Description

Get a grasp on the attitudes and opinions of some of the world's most highly sought-after consumers, China's elite - the savvy, modern-minded capitalists who are emerging in ever larger numbers in the PRC's major cities.

Filled with hard-to-get insights on topics ranging from Internet usage and shopping patterns to business travel and sports, the Far Eastern Economic Review's groundbreaking China's Elite survey taps the views of the country's top decision makers, trend setters and opinion shapers.

Containing more than 100 pages of detailed data, this report provides an incisive look at the opinions, values, and lifestyles of China's wealthiest consumers: elite executives in Beijing, Guangzhou and Shanghai. Included are exhaustive psychographics on brand preferences, buying patterns, purchase intentions and product ownership.

Information is especially rich and detailed, as insights are gathered through probing face-to-face interviews. One of the first surveys of its kind in China, this is the fifth annual installment of China's Elite, meaning it provides a wealth of illuminating trend data.

As opportunities in China boom, so does the need for reliable, timely intelligence. China's Elite is a unique and essential resource to understanding the world's largest consumer market. Your marketing strategies in the PRC are incomplete without it.