July 24, 2026 — An open panel discussion with several of the day’s speakers reflecting honestly on where WordPress is heading.The conversation covers what “junior developer” even means today, how AI is reshaping the skills needed to work with the web, and why understanding the tools matters more than ever as the industry accelerates.

July 24, 2026 — Maja Miličević explores how our biggest professional advantage is often hidden in what we perceive as a weakness. Drawing on personal experience and hands-on work with WordPress websites, she shows how SEO, content, communication and strategy each work as distinct superpowers that combine to drive results. The talk covers website structure and its impact on visibility, why understanding your audience matters more than any single SEO technique, how to write content that works for both Google and real users, and how to connect SEO, UX and communication into one cohesive strategy. The core message is that digital marketing is not a set of separate disciplines but a system where every skill, from analytics to storytelling, can become a superpower.

July 24, 2026 — How can we ensure the long-term sustainability of the open source ecosystem while providing tangible value to the next generation of developers and creators? This session explores the evolution of “WordPress Credits”—a unique program that transforms academic requirements into meaningful open source contributions. We will dive into how we are building scalable, modular contribution frameworks that colleges and vocational schools can integrate directly into their curricula. By lowering the barrier to entry through structured “contribution packages” and high-engagement mentorship models, we are not just teaching students how to use a tool—we are onboarding them into a global community.

July 24, 2026 — Let’s explore WordPress Playground, see how the WordPress community uses it today, and where it will take WordPress in the future. WordPress Playground allows us to start a new WordPress site in one click. Each site can be customized with a Blueprint to work and look exactly how you want it. Today, Playground allows WordPress to run in the browser and Node.js. WordPress will even keep working while you are offline. In the future, we want to enable the community to run WordPress on even more platforms like mobile apps and form distributed networks.

July 24, 2026 — Turn a messy, hard-to-use webpage into a clean, intuitive, and accessible experience that aligns with WCAG AA standards. In this practical, hands-on workshop, you’ll go beyond theory and dive straight into real-world improvements. We’ll take common usability and accessibility issues—like poor navigation, low contrast, missing labels, and confusing layouts—and show you exactly how to fix them in a clear, structured way. You’ll learn how to make your website easier to navigate, more readable, and fully usable for people with diverse needs, including those using assistive technologies. From improving color contrast and typography to fixing forms, buttons, and keyboard navigation, every topic is grounded in actionable examples you can immediately apply to your own projects. No fluff, no abstract lectures—just straightforward guidance, practical techniques, and before-and-after transformations that demonstrate what good accessibility really looks like. By the end, you’ll walk away with the confidence and tools to turn any cluttered interface into a polished, inclusive experience that works for everyone.

July 24, 2026 — In my talk, I’d like to address a growing problem I see regularly: site owners using ChatGPT or Google Translate to translate content, then manually copy-pasting it into their WordPress sites. While this feels free or cheap, it’s actually expensive, error-prone, and produces inconsistent results. I’ll cover five key problems with this approach: – Time cost: Manual copy-paste workflows take hours; the “free” translation is actually expensive – Broken content: LLMs can translate CSS classes, shortcode attributes, or HTML elements, breaking the front-end – Inconsistency: Different sessions, prompts, and tools create mixed styles and formality levels across the same site – Lack of context: Generic AI doesn’t know your audience, brand voice, or terminology – Update nightmare: Finding where to paste updated translations (especially in languages you don’t speak) is nearly impossible The takeaway: use proper multilingual plugins that integrate AI translation correctly. I’ll mention WPML (my company’s product), alongside TranslatePress, MultilingualPress, and Polylang, as established solutions that handle these problems properly. This is educational content about workflow efficiency, not a product pitch. The core message applies regardless of which solution attendees choose.

July 24, 2026 — Storytelling, from fairy tales to content. A story about why stories have been a fundamental need of the human species since the dawn of time. You will learn how to tell stories successfully (in life or on a website, and in any other creative task, from a simple flyer or banner to branding companies, products, or communities), both verbally and visually. You’ll get a series of practical tips on how to use the power of storytelling in important situations: from creating memorable marketing campaigns and presenting a project to a client, to enhancing your chances in a job interview. You’ll see how beneficial this strategy is for developers as well as creatives. But above all, this should be a fun act of storytelling about storytelling, with all the joy that stories evoke.

July 24, 2026

July 24, 2026 — AI is showing up everywhere in web workflows right now. But when it comes to WordPress Multisite, what do you actually need to make it work in practice? It’s not just about adding a plugin and calling it a day. There’s a bit more going on under the hood. In this session, we’ll look at the groundwork you need before bringing AI into your Multisite setup. Think about the everyday stuff, like creating or cloning sites, managing users, and handling content. These processes don’t stay the same if you want AI to help; they need to shift a bit so everything runs smoothly and stays consistent across your network. This isn’t a tools-heavy talk. Instead, it focuses on how your setup and workflows need to evolve, so AI is actually useful (and not just hype). You’ll see practical examples, learn how to get your network ready, avoid the usual mistakes, and build something that can scale without turning into a mess.

July 24, 2026 — How to stay intentionally human and meaningful with your online presence in the world of AI hype? In her talk, Ivana will discuss about all the ways we use AI – wrong, and what needs to be done differently and will share her own framework that helps her and her clients use AI and get seen by both algorithms, search engines and people who use them. It’s not about not using the AI for marketing and content purposes – it’s about using it smarter. Attendees will leave with on-point advice and instantly usable framework and tactic to improve their messaging.