Commerce
Reporting on retail media, ecommerce, shopper marketing, and the technologies powering the future of buying and brand discovery.
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How Blueland Reinvented Its Packaging for the Retail Aisle
The sustainable brand revamped its logo and rolled out new colors to packaging.
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Walmart’s Ad Growth Holds Steady, up 37% in Q1
Plus, the retailer’s AI assistant Sparky is gaining traction.
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LiveRamp’s Data Gives Publicis a New Way Into Commerce Media and Agentic AI
Publicis Groupe’s $2.2 billion acquisition of data firm LiveRamp could help the holding company better compete in a commerce media landscape dominated by Amazon.
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After 3 Years of Missed Sales, Target Reports Growth, but Warns of Upcoming Headwinds
The retailer’s ad business grew 51% year over year.
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DoorDash Brings On Ex-Amazon Exec as New CMO
Tim Castree takes over the role from Kofi Amoo-Gottfried
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ADWEEK Commerce Advantage: Retail Media Is About To Take Even More TV Ad Spend
Walmart, Amazon, and commerce media firms are stepping up their data and AI pitches.
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Retail Advertising Firm Stratacache Liquidates Its U.K. Business
Stratacache, a company that sells in-store digital screens to retailers, is liquidating the U.K. arm of its business.
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EXCLUSIVE: Amazon Scraps Planned API Fees After Backlash From Tech Firms
Some believe the ecommerce giant’s threat cleaned up companies’ usage.
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Amazon’s Alexa Is Powering a New Era of AI Shopping, and It’s Poised To Shake Up Ecommerce Advertising
Goodbye Rufus, hello Alexa for Shopping.
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Amazon Flexes Its Reach With Star-Packed Upfront
The tech giant is betting on live sports, YA, fantasy, and spinoffs to woo advertisers.
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