About Us

Who We Are

Home cooks are our heroes—it's as simple as that. Allrecipes is a community built by and for kitchen experts: The cooks who will dedicate the weekend to a perfect beef bourguignon but love the simplicity of a slow-cooker rendition, too. The bakers who labor over a showstopping 9-layer cake but will just as happily doctor boxed brownies for a decadent weeknight dessert. The entertainers who just want a solid snack spread, without tons of dirty dishes at the end of the night.

Most importantly, Allrecipes connects home cooks with their greatest sources of inspiration—other home cooks. We're the world's leading digital food brand, and that inspires us to do everything possible to keep our community connected. Sixty-million home cooks deserve no less.

Our History

Founded in 1997 as CookieRecipe.com, Allrecipes changed the food world by providing the tools to share recipes and cooking tips, while celebrating the expertise of home cooks online. Since then, Allrecipes has become the world's largest community-driven food brand, providing trusted resources to more than 60 million home cooks each month.

Every day, cooks from around the world share recipes and inspire one another through recipe photos, ratings, reviews, and videos. The combination of the Allrecipes community with our team of editorial and kitchen professionals provides authority found nowhere else on the internet and has turned the brand into an indispensable resource for cooks of all skill levels.

You can connect with us and our 11M followers on social media, too. On TikTok, learn how you should store avocados or find out if air fryer coconut shrimp lives up to the hype. On Facebook and Pinterest you can browse easy weeknight meals and scour reviews of the world's best air fryers. Find photo-worthy dinner inspiration on Instagram. And on YouTube, cook along with Chef John, who serves up creative, new recipes weekly—alongside a few good laughs thanks to his well-timed puns.

If you own an Amazon Alexa or Google Assistant device, you'll find our recipes easily discoverable via Voice search.

Above all, we are:

Friendly We love trading ideas and hanging out with fellow home cooks.
Supportive Struggling with dinner inspo? We’re here to help!
Creative Cooking is an art. We like to experiment and express ourselves.
Approachable We don't judge—all cooking levels and recipes are welcome.
Down-to-Earth We love good food, period. It doesn’t need to be fussy to be great.
Fun Like you, we enjoy friends, family, cooking, and having a good laugh.

Allrecipes Magazine

The food industry's first large-scale digital-to-print brand extension, Allrecipes magazine launched in 2013. Now published six times a year, it reaches an audience of nearly 9 million. The magazine serves up a seasonal slice of recipes and real-cook wisdom from Allrecipes.com—along with the best of what's new from the greater food and cooking community (emerging trends, entertaining ideas, new products, and more). We aim for a mix of approachable inspiration and down-to-earth service in every issue.

A majority of the recipes in Allrecipes magazine start with creations shared by home cooks on Allrecipes.com. All are tested, tasted, refined, edited, and professionally photographed before they appear in the magazine. Our editors and contributors also research and write about entertaining, diverse cuisines, Allrecipes Allstars and other fascinating cooks, kitchen decor and organization, cooking gadgets and gear, culinary travel, health, special diets, nutrition, parenting, and pets. We incorporate the best advice from editors, testers, and the cooking community to make good recipes better, great recipes easier, and every day a little more delicious. Sign up for a subscription now.

The Allrecipes Community

The heart of Allrecipes is our community of home cooks who share their beloved family recipes, create new recipes, and photograph, rate, and review each other's recipes. Each week, more than 15 million registered members add more than 2,000 recipe ratings, 800 new recipe photos, and almost 200 new recipes to the site. And every minute of every day, 27 people are saving recipes they love or want to try later.

Community Guidelines

We moderate every review and photograph added to a recipe. When leaving reviews, we ask that you remember that a fellow Allrecipes community member has shared their recipe with you. Constructive feedback is always welcome, but rude, mean, disrespectful, or spammy comments are not welcome and will not be approved.

The Allrecipes Allstars

Social media influencers, registered dietitians, grillmasters, and more seasoned home cooks make up our enthusiastic squad of 100+ brand ambassadors. This diverse, food-loving crew spans the U.S. geographically and represents many different cultures, ethnicities, and family makeups. Since 2011, the Allrecipes Allstars have created tens of thousands of original recipes, photos, and reviews plus shared their cooking expertise via flat and video content on our website, social media, plus more marketing channels.

Sound like fun? Apply to join the Allrecipes Allstar team. We're always recruiting.

Recipe Approval and Testing

Kitchen-Approved Recipes

Since Allrecipes' inception in 1997, we have always been about your recipes: by home cooks, for home cooks. All recipes submitted by Allrecipes' members that are published on the site have been evaluated by our team of recipe editors, who ensure the originality and reliability of each recipe, and edit for clarity and Allrecipes style. Each recipe undergoes a series of editorial reviews for:

Duplication: Editors verify that the recipe doesn't duplicate another that has already been published elsewhere.
Completion: The ingredient list is evaluated to be sure it is complete, that measurements are correct, and that ingredients are properly ordered and grouped according to their use.
Accuracy: Serving sizes and yields are checked for accuracy and to be sure that recipes reflect USDA dietary recommendations.
Replication: Recipes are reviewed and edited to ensure they are replicable when following the instructions. Editors assess the techniques, equipment, and appliances used in the recipes, and explain any intermediate or advanced techniques with simple language and visuals.
Health claims: Editors evaluate the use of any health or nutrition claims—such as healthy, low-carb, low-fat, or paleo—based on guidelines from the dieticians at our sister brand, Eating Well.

Once recipes are thoroughly evaluated and edited, they are not only reliable but also compatible with our nutrition analysis, scaling, shopping list, and other recipe tools. Only the best recipes achieve Kitchen Approved status and get published and promoted.

After publication, the Allrecipes audience can add their own photos, ratings, and reviews to recipes. In the reviews, they share tips for making recipes even better and adjusting them to personal tastes or diets.

Allrecipes Magazine Recipe Testing

Recipes selected for publication in Allrecipes magazine get further scrutiny and testing. Magazine recipes are tested one to four times in our test kitchens in Des Moines, Iowa, and Birmingham, Alabama.

Trained test kitchen professionals prepare every recipe and then taste and evaluate it with recipe and story editors, confirming and clarifying all key components (including ingredient types and amounts, cooking procedures and times and temperatures, yields), and incorporating changes as needed to improve flavor, ease, and visual appeal.

For recipes that have a long trail of user commentary, editors and testers also evaluate and incorporate suggestions from the community. Fully tested and edited recipes are then prepared by a food stylist for professional photography and reviewed again by a registered dietitian for nutrition and health-related tags used in the magazine (Healthy Pick, Vegetarian, Vegan, Gluten-Free).

Product Reviews

Our product reviews are independent and based on research and product testing — if you visit links within our content, we may receive commissions from your purchases, but we never receive any compensation or consideration for the content of our recommendations. Learn more about our review process.

Editorial Guidelines

At Allrecipes, we take great pride in the quality of our content. Our writers, photographers, and editors create original, accurate, and engaging content that reflects the interests and concerns of home cooks, and our recipe editors verify all user submissions before publication.

Original illustrations, graphics, images, and videos are created by internal teams who collaborate with experts in their fields to produce assets that represent diverse voices, perspectives, and contexts. Photos and videos are not edited in any way that may cause them to be false or misleading.

We correct any factual errors in a transparent manner and strive to make it easy for our readers to bring errors to our attention.

Read our full integrity promise including our policies on accuracy and corrections, fact checking independence and impartiality, and originality here.

At Allrecipes, we aspire to provide the highest quality content produced by humans, for humans. It is against our guidelines to publish automatically generated content using AI (artificial intelligence) writing tools such as ChatGPT.

Our Values

Allrecipes believes everyone and every voice deserves a seat at the table. We want all home cooks to find dishes that represent them and honor their heritage, and we strive to cultivate a community reflective of our readers’ varied backgrounds. That goes for our team, too! We are diligent about working with writers, editors, photographers, and recipe developers with expertise in all types of cuisines. Our goal is to make room for everyone at the table (so long as they share the secrets to grandma’s best recipes).

Meet the Leadership Team

Michelle Edelbaum

SVP/Associate Group General Manager

Michelle Edelbaum is the SVP/Associate Group General Manager for People Inc.'s Food + Drink Brands, including Allrecipes, EatingWell, Food & Wine, Serious Eats, Simply Recipes, Liquor.com and Spruce Eats.
She started her career in digital food media with EatingWell as an editor in 2008 and has written about and interviewed Michael Pollan, Jamie Oliver, White House executive pastry chef Bill Yosses, and several Olympians.
Michelle oversees the brand strategy as well as the digital editorial and social teams. Under her leadership, People Inc.'s food brands have produced best-in-class, award-winning content to help people eat every day, growing traffic to the websites and increasing their social media footprints and followers.

Ashley Kappel

Associate General Manager

Ashley entered the digital food space in 2007 at launch with MyRecipes.com. In 2014, she moved into operations for Allrecipes, and now manages day-to-day operations on both brands.
Before falling in love with food media, she worked at Southern Living in the Travel department where she puttered around the southeast eating at barbecue joints, visiting local festivals, and assisting in creating an exhaustive cabin guide of the Smoky Mountains.
Ashley hasn't bought into the air fryer hype but plans to be buried with her beloved stand mixer.

Ariel Knutson

Senior Editorial Director, Features & Community

Before joining People Inc. in 2021, Arie spent eight years working at Kitchn where she launched and led their news and features program.
In addition to editing, Arie has worked as a freelance writer, recipe developer, social media editor, and was once the maître d' at a three-star Michelin restaurant in New York. She’s also a graduate of the culinary techniques program at the International Culinary Center.
As an editor, Arie is passionate about the food and cooking stories that center people, place, and culture. She’s currently working on perfecting her cardamom bun recipe, and will never say no to a scoop of ice cream.

Diana Moutsopoulos

Senior Editorial Director, Evergreen

An Allrecipes veteran, Diana joined the team in 2008 to help launch Allrecipes UK and Ireland. After leading Allrecipes.co.uk to the #2 recipe and cooking site in the UK, she joined the Allrecipes.com digital team in 2020.
Diana grew up in her parent’s restaurants surrounded by food, but it was only after graduating with a Master’s in political science that she pivoted to a career in food media. She went on to earn a post-graduate degree in gastronomy at the University of Champagne-Ardenne in conjunction with Le Cordon Bleu Paris.
There’s no food Diana won’t try at least once — from silk worms in Vietnam to tête de veau in France, she’s tried her fair share of local delicacies.
Diana is a Greek cuisine aficionado, running the Instagram account @greek_recipes with more than 15,000 followers and having launched the world’s first International Feta Day in 2020.
Diana's first cookbook, The Official Lore Olympus Cookbook, was published by Penguin Random House on July 1, 2025.

Victoria Heydt

Editorial Operations Director

Before joining the Allrecipes team in 2024, Victoria spent six years working for The Spruce Eats where she worked her way from Food Editor to Editorial Director. She has also freelanced as a recipe developer, recipe tester, food photographer, and food writer.
Victoria attended The Institute of Culinary Education in New York, where she did a dual externship: testing recipes with chef Sara Moulton and working as a prep cook at Huertas—a Spanish tapas restaurant in the East Village.

Devon O’Brien

Editorial Director, News

As Editorial Director, News, Devon is focused on all the hottest food trends, new products and ideas, and best hacks pertaining to cooking. She has worked as a food editor, writer, and recipe developer and tester for more than a decade at publications including EatingWell, Midwest Living, and The Food Network Magazine.
Outside of work, Devon enjoys whipping up batches of gluten-free sourdough and hitting the beautiful hiking trails of Vermont.

Eric Handelsman

SVP & Group General Manager, Food

Before joining People Inc. in 2013, Eric spent 10 years working in lifestyle media at Condé Nast, where he led operations and finance for various brands including Epicurious, Gourmet, and Brides.com.
Prior to Conde Nast, he worked in the business department at the New York Press, as well as in commercial and TV production.
Eric is an avid home cook and lover of all things food-related. Although not professionally trained as a chef, he has taken dozens of recreational cooking classes.

Allrecipes Editorial Staff

SVP & Associate Group General Manager: Michelle Edelbaum

Associate General Manager: Ashley Kappel

Senior Editorial Director, Features & Community: Ariel Knutson

Senior Editorial Director, Evergreen: Diana Moutsopoulos

Editorial Operations Director: Victoria Heydt

Editorial Director, News: Devon O'Brien

Senior Food Editor, Allrecipes Magazine: Caitlyn Diimig, RD

Senior Editor, News: Courtney Kassel

Senior Editor, Evergreen: Corey Williams

Updates Editor: Ita Mac Airt

Editor, News: Annie Campbell

Editor, News: Bailey Fink

Editor, Evergreen: Catherine Jessee

Editor, News: Andrea Lobas

Features Editor: Bridget Olson

Senior Content Producer, Recipes: Barbara Sauermann

Editor, News: Mary-Linh Tran

Associate Editor, Evergreen: Patricia Kaowthumrong

SEO Writer, Evergreen: Keaton Larson

Allrecipes Community Team

Associate Editorial Director, Newsletters: Cally Rhine

Senior Manager, Content Marketing: Frances Crouter

Senior Community Manager: Ansley Emmet

Senior Social Media Manager: Heather Oldenborg

Manager, Content Marketing & Operations: Mariana Gonzalez

Social Media Editor: Jenny Wentworth

Associate Social Media Editor: Victoria Soliz

Allrecipes Visuals Team

Associate Visuals Director: Lindsey Hayes

Visuals Editor: Alexandria Yorke

Assistant Visuals Editor: Anastasiya Shelest

Graphic Designer: Grace Martino

Allrecipes Digital Product & Design

Senior Director, Product: Alison Mango

Associate Director, Product: Sarah Ruthven

SVP, Design: Ryan Schroeder

VP, Creative: Jesse Blanner

VP, Design: Tiffany Jessup

Allrecipes Food Studios

VP, Content Studios: Allison Lowery

Executive Director, Programming: Michael Grady

Supervising Producer: Rebecca Guthrie

Senior Producer & On-Camera Talent: Nicole McLaughlin

GM, Food Wishes: John Mitzewich

Digital Production, Food

Digital Production Director: Jim Sheetz

Associate Director, Digital Production: Elsa Saatela

Senior Digital Producer: Beth Stewart

Leadership/Ownership Structure and Funding

Allrecipes is part of the People Inc. family of brands committed to creating accurate, helpful news and information that represents and serves all people. Founded in 1996, People Inc. is an operating business of IAC.

Learn more about the team behind People Inc.

About People Inc.

People Inc., an operating business of IAC, is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust us to help them make decisions, take action, and find inspiration. People Inc.'s more than 50 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living, and more.

People Inc. Press
Read about People Inc. and our family of brands in the news.

Meet Our Senior Management Team
Learn more about the Senior Management Team team behind People Inc.

Contact Us

For Assistance With Allrecipes.com

Contact our Support Team: Submit a Help Request
View our Help Topics: Allrecipes Help Center

For Assistance With Your Allrecipes Magazine Subscription

Online: Magazine Subscription Account Portal
Email: [email protected]
Call: (800) 837-9017

Work With Us

Join our team of enthusiastic editors, designers, programmers, recipe developers, and more as we build out the world's largest food site. View job openings here.

Write for Us

Allrecipes is always on the lookout for talented new writers, recipe developers, equipment reviewers, and photographers who love cooking to join our team of contributors. We're currently accepting pitches for recipes, news and trending articles, and features (especially personal essays and food histories). Please submit pitches or inquire about potential assignments by sharing a short bio and your relevant experience in our pitch form.