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The Data Fragmentation Trap: How media intelligence combines with social, search, and AI signals to tell your full brand story.

Customer Stories

Discover how brands use Cision to navigate industry challenges, turn data into actionable insights, and demonstrate impact.
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72%
key message uptake

Ford’s Mustang Mach-E launch achieved 72% key message uptake, surpassing its 70% goal.

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300%
earned media growth

With Cision's analytics, Bacardi grew earned media coverage by 300%, landing key trade placements.

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458M
impressions

Kellogg's 'Better Starts' drove 458M impressions across the U.K. and Ireland. 90% carried key messages, 80% positive in tone.

What sets Cision apart

4x
more coverage than previous year

“Cision allowed us to accurately monitor and measure all the media coverage we generated during the lockdown, quickly produce reports, and answer any questions we had from stakeholders regarding the coverage.”


650%
increased media mentions

“Earned media gets us into the communities where people actually live. That kind of coverage connects people more deeply to our mission and provides real value – arguably more than the traditional full-page ad.”


3.7M
people reached

“Having access to Cision’s in-depth analyses mid-way through the initiative allowed us to effectively pause, evaluate our work and make adjustments to our strategy accordingly.”


Explore customer stories

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16 case studies

Visit Bentonville

Visit Bentonville uses data-driven media outreach to secure coverage, connect with the right journalists, and prove PR impact.

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Admiral

Admiral generated four times more media coverage, managed its reputation, and measured PR impact during the coronavirus pandemic.

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UMass Memorial Health

UMass Memorial Health's small PR team managed to streamline media outreach, secure positive healthcare coverage, and achieve its ambitious goal of 100 positive news stories a year.

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The Stroke Association

The Stroke Association built public awareness, strengthened campaign performance, and helped influence government policy through data-driven communications.

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New Orleans & Company

New Orleans & Company improved its media outreach strategy, managed to keep year-long campaigns on track, and measured the impact of its Tricentennial storytelling initiatives.

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Nature Conservancy of Canada

Nature Conservancy of Canada raised awareness of its conservation mission through earned media and proved PR impact.

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Kellogg’s

Kellogg's transformed consumer insights into a high-impact campaign that exceeded media goals and strengthened its healthier breakfast messaging.

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Indigo Books & Music

Indigo Books & Music streamlined media monitoring, organized campaign coverage more effectively, and gained deeper insights into earned media performance.

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Comcast Florida

Comcast Florida streamlined media outreach and monitoring, saved valuable time on earned media tracking, and adopted a more data-driven approach to measuring PR impact.

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Chicken Farmers of Canada

Chicken Farmers of Canada replaced broad outreach with targeted media engagement, which in turned improved coverage and strengthened journalist relationships.

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Center for Environmental Health

The Center for Environmental Health increased awareness of its public health advocacy through more targeted media outreach and measurable PR impact.

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Bacardi

Bacardi increased media coverage by 700%, strengthened awareness of its sustainability initiatives, and used communications insights to inform strategic decisions.

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We help customers achieve measurable results

150 years

Serving PR and comms teams

21 days

From onboarding to value

94%

Satisfied with onboarding

86%

Satisfied with support

“It is important for us to have the most cutting-edge software. Cision continually adds important technology to its arsenal through the years to offer the best product.”


Speak to an expert today

Cision experts take the time to understand your strategy, goals, and challenges. In partnership with you, our team will recommend the optimal solution to help you understand, influence, and amplify your brand’s story.