The Email Masterclass: From Bottlenecks to Revenue Engines

Are your newsletters stuck in production bottlenecks and clouded by performance fog? In today’s “first-party or fail” reality, owning your audience through email is non-negotiable. Yet too many publishers are trapped using generic tools never built for complex editorial workflows — and it’s costing them revenue and growth. It’s time to close the execution gap.

Register below for a rapid-fire masterclass that unveils the playbook for a modern Newsletter Execution System — a smarter way to scale content, prove ROI, and turn your email portfolio into a true revenue engine. This isn’t theory; it’s a hands-on session packed with actionable strategies, a live Q&A, and a candid look at the biggest mistakes that are costing you subscribers and revenue right now.

What you’ll learn

• Avoid the traps: The 10 biggest newsletter mistakes that kill engagement and deliverability.

• Monetize like a pro: A framework to plan, place, and prove every sponsorship and CTA — with advertiser-ready reports in seconds.

• Grow your audience: Proven, ethical strategies to build first-party data and keep subscribers hooked.

• Reclaim your time: Cut production by up to 75% with automation and brand-safe templates.

• Master your metrics: Move past vanity stats and tie opens and clicks directly to revenue.

• Future-proof your tech: Layer a newsletter execution system on top of your existing ESP/CRM — no switching costs.

SPONSORED BY:

PANELISTS:
Chris Sopher
CEO
Letterhead

Marianne Maniero
VP Account Management
Letterhead

Moderated by

Mike Blinder
Publisher
E&P Magazine