Grossman has become a major power player in e-commerce. In 2006, she took a bold step away from her position as global VP at Nike to run the $3.2 billion (sales) HSN. Since then, she's found creative ways to broaden its audience base of 4.9 million customers and boost sales dramatically. How? By making HSN hip: leveraging pop culture, new celebrity sellers (Jessica Simpson, Serena Williams, P. Diddy) and concert and movie tie-ins. Digital sales account for approximately 45% of HSNi's (HSN and Cornerstone) total revenues.
2013 SPOTLIGHT: In addition to broadcasting live 24 hours a day, HSN.com i... Read More
Grossman has become a major power player in e-commerce. In 2006, she took a bold step away from her position as global VP at Nike to run the $3.2 billion (sales) HSN. Since then, she's found creative ways to broaden its audience base of 4.9 million customers and boost sales dramatically. How? By making HSN hip: leveraging pop culture, new celebrity sellers (Jessica Simpson, Serena Williams, P. Diddy) and concert and movie tie-ins. Digital sales account for approximately 45% of HSNi's (HSN and Cornerstone) total revenues.
2013 SPOTLIGHT: In addition to broadcasting live 24 hours a day, HSN.com is a top-10 most trafficked e-commerce site. Read Less
