VisualGPS：最新的創意趨勢

查閱我們最新的報告，在視覺內容創意趨勢中引領在前。這些文章以數據為本，載有實際可行的洞察見解，有助提升您的企劃活動及內容，對現今的客戶產生富有意義的影響力。我們持續進行研究，揭示情緒和客戶期望如何隨著時間而變化，從而導致與受眾產生聯繫的圖像有何演變，—因此記得經常回來查看。

最新

與 AI 同行 › Artificial intelligence is no longer a distant idea reserved for labs and sci-fi movies, today it’s quietly woven into the world around us. This series of work explores the evolution of AI across the industries that shape our world and reframes AI technology’s role in our lives.

翻花繩與連繫 › To spark creativity, our brief used the children’s game Cat’s Cradle as a departure point. The game’s looping strings and shifting patterns offer a natural metaphor for how connections form, move and evolve.

Happy traveler couple enjoying a famous place. Little Planet format.

打造矚目影片：全新社交美感 › How brands can learn key lessons from social creators to modernize their visuals through color and composition.

Diverse Business Team in a Collaborative Meeting

日本正如何轉變對高齡女性的看法，而品牌是在哪些方面仍有不足 › Every International Women's Day, conversations turn to progress: What has changed, what has been won, and what remains unfinished. In Japan, one of those unfinished conversations belongs to senior women. A group that makes up a significant share of the population, yet remains strikingly absent from the visuals brands choose to show.

Teen with Down syndrome working at a coffee shop

拓展殘疾敘事 › Authentic disability representation is no longer optional as audiences want inclusive stories that portray people with disabilities as whole, multifaceted individuals rather than stereotypes. These three creator shoots highlight everyday life, healthcare, and sports in ways that make disability visible but not defining, emphasizing belonging, autonomy, and genuine human experience.

建立日常信心：亞太區消費者現時對金融服務品牌的需求 › Trust is no longer a brand value. It is a felt experience. In Asia-Pacific, where financial anxiety and online scams continue to rise, people want brands that help them feel secure, supported, and in control of their everyday financial lives. Visuals play a crucial role in shaping that feeling.

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救護員行動實錄：關鍵時刻，守護有我 › Apr 20, 2026 Paramedics and first responders are often first on scene, delivering lifesaving emergency care in high-pressure situations that demand resilience and compassion. This intimate shoot captures both the chaos of emergency response and the quiet, at-home side of patient care, highlighting the commitment paramedics bring to keeping communities safe.

內容焦點

醫療健康

影片

Woman shielding eyes from sun feeling happy

2026 年美的視覺語言 › Apr 15, 2026 Beauty is shifting from polished aspiration to playful and individual. Consumers are responding to visuals that feel honest, culturally rooted and community driven.

EMEA

多元化、公平和包容性

社交網絡媒體