VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Woman shielding eyes from sun feeling happy

The Visual Language of Beauty in 2026 › Beauty is shifting from polished aspiration to playful and individual. Consumers are responding to visuals that feel honest, culturally rooted and community driven.

The Pet Effect: Redefining Personal Care › Our pets are not just companions—they fuel our wellness routines and add dimension to the personal care conversation.

Living Alongside AI › Artificial intelligence is no longer a distant idea reserved for labs and sci-fi movies, today it’s quietly woven into the world around us. This series of work explores the evolution of AI across the industries that shape our world and reframes AI technology’s role in our lives.

Cat's Cradle & Connection › To spark creativity, our brief used the children’s game Cat’s Cradle as a departure point. The game’s looping strings and shifting patterns offer a natural metaphor for how connections form, move and evolve.

Happy traveler couple enjoying a famous place. Little Planet format.

Videos That Pop: New Social Aesthetics › How brands can learn key lessons from social creators to modernize their visuals through color and composition.

Diverse Business Team in a Collaborative Meeting

How Japan Is Starting to See Its Senior Women and Where the Opportunity Is for Brands › Every International Women's Day, conversations turn to progress: What has changed, what has been won, and what remains unfinished. In Japan, one of those unfinished conversations belongs to senior women. A group that makes up a significant share of the population, yet remains strikingly absent from the visuals brands choose to show.

See more creative trends

Women in the yoga community practicing yoga quietly and with concentration.

Overtourism is Out, Experiences are In › Apr 27, 2026 People are venturing into lesser‑known locales, avoiding mass tourism and prioritising visceral, sensorial moments, especially through food and immersive experiences. It’s no longer about the places you visit, but the feeling it evokes: The magic of serendipity, of discovering something special when you’re not looking for it.

Travel

APAC

Video

A young woman in a flowing red dress running through a field of yellow flowers under a dramatic sky in a dynamic motion blur.

Chaos Mode: 6 Things Brand Leaders Are Saying About Visual Strategy Today › Apr 24, 2026 Getty Images sits down with brand and marketing leaders from Morgan Stanley, AT&T, and Media by Mother to unpack what it means to operate in today’s environment—one defined by uncertainty and shifting expectations.

AMER

Artificial Intelligence

Business

Content Spotlight

Paramedics in Action: Care When It Matters Most › Apr 20, 2026 Paramedics and first responders are often first on scene, delivering lifesaving emergency care in high-pressure situations that demand resilience and compassion. This intimate shoot captures both the chaos of emergency response and the quiet, at-home side of patient care, highlighting the commitment paramedics bring to keeping communities safe.

VisualGPS in the News

The Drum: In focus? The new brand playbook for AI-powered imagery ›

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of Creative, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

Forbes: Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes ›

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of Creative at Getty Images.

Forbes Australia: From TikTok to TV: Inside Australia’s Paralympics push in Paris ›

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of Creative for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.