Asurion

When something goes wrong with a device, the “right” solution isn’t the same for every customer. That’s why we’ve built a network of over 7,500 experts providing support online, over the phone, and in person at nearly 700 local stores — and even at customers’ doorsteps. It’s not just about having the right fix. It’s about delivering it in the way that works best for the customer. More from VP of Product & Partner Marketing Matt Crawford and VP of Product Management & Development Shirley Lin on how choice elevates the customer experience.

There’s something energizing about coming together as one team. We held our regular global town hall this week to take a clear look at where we are and where we’re going. We’re off to a strong start improving how we show up for customers and evolving the business through innovation and AI. It was also valuable to have our leadership team together to review progress against our OKRs and stay aligned on priorities. We’re seeing real progress, with more work ahead. Thank you to our teams for the focus and commitment you bring every day. That’s what continues to move Asurion forward.

Most companies manage customer experience around churn. We think that’s the wrong metric. Churn tells you what you lost. It doesn’t tell you what you built. At Asurion, we manage our programs around lifetime value — because it reflects the full relationship across the customer journey: – Do customers feel immediate value from their products? – Do they feel supported in moments of need? – Will they choose our partners again? More from VP of Product & Partner Marketing Matt Crawford and VP of Product Management & Development Shirley Lin on how this shift is changing the conversation with partners. 

Asurion CEO Guru Gowrappan was named to Nashville Post's In Charge 2026 list, recognizing leaders driving innovation and growth across Nashville’s technology sector. https://lnkd.in/eC-gCA7S

Building a truly seamless tech care experience means investing in product innovation, technology platforms, AI capabilities — and the people who bring it all to life. Meet some of the leaders making tech care simpler, quicker, and more intuitive for millions of customers worldwide.

"Innovation is a process, not a moment in time." Chief Product Officer Kamil B. Rodoper and VP of Product Management & Development Ivette Montalvo J. share how building something new relies more on disciplined execution than breakthrough ideas. Aligning on vision, empowering teams, and clearing friction — that's how innovation becomes scalable.

What if customer experience centered on proactive care instead of reactive problem solving? We’re flipping the script with early, ongoing engagement that builds trust and helps people get more from the tech they rely on every day. VP of Product Management & Development Shirley Lin and VP of Product & Partner Marketing Matt Crawford discuss how a continuous system of care unlocks deeper loyalty and long-term growth.

We’re collaborating with Amazon to raise the bar for tech care — again. Over the years, we've evolved Asurion Complete Protect to meet customers' changing needs. Our newest enhancements take that commitment further, adding Norton 360 Deluxe cybersecurity and in-person tech support to our all-in-one protection plan for eligible Amazon purchases. That's tech care across the full ownership journey. More at our Newsroom: https://lnkd.in/eDPRqkSr

Accelerate. Innovate. Grow. That was the focus as Asurion leaders gathered for our annual Kickoff event, aligning on how we’ll continue elevating tech care for our millions of customers worldwide. Technology is more connected and essential than ever. As devices multiply and homes become smarter, the need for seamless protection, support, repair, and replacement only grows. This year, we’re focused on delivering simpler, smarter tech care experiences for customers and partners alike. Because in a hyperconnected world, tech care isn’t optional. It’s critical.

Homes today are filled with technology — and with it, complexity. Devices from different ecosystems need to stay connected, updated, and working together. When they don’t, the promise of a smarter home quickly turns into frustration. Chief Product Officer Kamil B. Rodoper and VP of Product Management and Development Ivette Montalvo J. discuss Asurion’s vision to be the single trusted resource for every device and appliance.