Sports fandom has fundamentally changed — and with it, the entire sports marketing playbook. What used to be about game-day visibility is now about being part of a 24/7, always-on fan ecosystem driven by conversation, creators, and connection. In this piece, SVP of Marketing Solutions, Jason Newman, breaks down six key drivers shaping the evolution of sports marketing, including: • The shift from passive visibility to active fan experiences • Why authenticity is now non-negotiable • How Gen Z is redefining fandom through creation • The rise of global + local fan identities • Emerging opportunities in women’s sports, soccer, and creator-driven content The takeaway: the brands that win today aren’t just seen — they’re part of the conversation. https://lnkd.in/ebn3B_Ur
Audacy, Inc.
Broadcast Media Production and Distribution
Philadelphia, PA 84,435 followers
About us
Audacy is a leading audio content and entertainment company. As champions of audio, we connect with people in the moments that matter — delivering trusted local news, passionate sports and your favorite music across 220+ radio stations, premium podcasts, live events and digital experiences that reach more than 200 million listeners every month. We create compelling content, foster deeply engaged audiences and deliver outcomes that matter for advertisers. Learn more at www.audacyinc.com and join the conversation on LinkedIn, X, Facebook and Instagram.
- Website
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http://www.audacyinc.com
External link for Audacy, Inc.
- Industry
- Broadcast Media Production and Distribution
- Company size
- 1,001-5,000 employees
- Headquarters
- Philadelphia, PA
- Type
- Privately Held
- Specialties
- Audio, Radio, Podcasts, Content, Streaming Audio, Advertising, Media, Marketing, Sports, music, News, Entertainment, Local Content, Communities, Data, Analytics, Multi-Platform, and Influencers
Locations
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Primary
Get directions
Philadelphia, PA, US
Employees at Audacy, Inc.
Updates
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Audacy Head of Podcasts, Leah Reis-Dennis, joined Acast and Libsyn leaders live at SXSW for The Podglomerate’s Podcast Perspectives to break down podcasting’s future—covering monetization, AI, video, global growth, and industry consolidation. https://lnkd.in/gXRzkwCs
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Debbie Kenyon promoted to Regional President, overseeing Audacy's Central U.S. markets, including Chicago, Cleveland, Detroit, Madison, Milwaukee and Minneapolis. https://lnkd.in/egkDfDtS
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Outstanding conversation yesterday at the Brand Innovators Culture & Entertainment Summit, hosted by Coca-Cola. Audacy’s own Jeff Federman led the "Meeting the Modern Audience" panel with Keith Legro (Fender Musical Instruments Corporation) and Amelia McPartlon Rogers (Lionsgate Motion Picture Group), exploring how brands are acquiring, retaining, and energizing modern audiences through community-building, smarter platform strategy, and true cultural fluency. Key takeaways: • Communities, not audiences • Build for platforms (not just adapt) • Creators drive credibility • Balance brand + product • Start with behavior, not channels Great perspectives from Fender and Lionsgate, and thank you to Audacy’s Sherry Hanover, Mike Olson, and Becky Laub for stopping by and supporting!
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Big news for baseball fans in South Florida ⚾️ Audacy and the Miami Marlins are teaming up in a new multi-year partnership, making WQAM the flagship home of Marlins baseball once again—more than 30 years after the station first carried the team’s inaugural season in 1993. This partnership brings live play-by-play coverage along with pregame and postgame programming to fans across 104.3 FM, 560 AM, and the Audacy app, combining the power of local radio with expanded digital access. From Opening Day through the offseason, we’re excited to deliver comprehensive coverage, deeper storytelling, and a stronger connection between the Marlins and their community. Welcome home, Marlins! https://lnkd.in/exdir-NM
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What’s the hardest-working buy in sports marketing? Audio. Fans don’t just watch sports—they live it. And audio is where that passion shows up daily, from game-day hype to weekday debates. That connection drives impact: Audacy Sports delivers a +40% lift in purchase and usage. For brands looking to turn fandom into action, audio isn’t just part of the mix—it’s a performance driver. Download State of Audio: Sports Fandom & let audio help your brand win. https://lnkd.in/esRauPTn
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Audacy has been honored with six Gracie Awards by the Alliance for Women in Media Foundation. The Gracies recognize outstanding programming created by, for, and about women—and this recognition is a testament to the talented women across our teams who are shaping the future of audio every day. From standout local voices to impactful storytelling, these wins reflect the strength and creativity across our stations in markets including Boston, New York City, Philadelphia, Riverside and San Francisco. Congratulations to all of our winners and honorable mentions—we’re proud to celebrate your achievements and the impact you continue to make across our industry. https://lnkd.in/eikY4Y4m
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As audiences become more fragmented and platforms continue to evolve, the question isn’t just how to reach consumers — it’s how to truly connect with them. On Wednesday, March 25 at 2:00 p.m. PT, Audacy Regional President and Market Manager Jeff Federman will moderate “Meeting the Modern Audience” at Brand Innovators’ Culture & Entertainment Summit. Joined by leaders from Fender Musical Instruments Corporation and Lionsgate Motion Picture Group, the conversation will explore how brands are: • Building and sustaining communities • Navigating an increasingly complex platform landscape • Staying culturally relevant in a fast-moving media environment If you’re thinking about the future of audience engagement, this is a conversation you won’t want to miss. https://lnkd.in/gDjbUNbN
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Sports fandom has evolved far beyond the final buzzer. Today’s fans live inside a 24/7, multiplatform sports ecosystem — engaging across live games, social feeds, podcasts, streaming audio, video and more. Join us on today at 2 PM ET for “The Business of Sports Fandom: Turning Passion into Advertiser Performance” and explore how that shift is reshaping the relationship between fans, media and brands. Jason Newman, SVP of Sports Marketing Solutions at Audacy, Kit Geis, COO of Genesco Sports Enterprises, and Tiki Barber, former New York Football Giants running back and WFAN host, break down: • How multiplatform fandom is transforming media and marketing strategies • The emerging platforms driving fan engagement and loyalty • Actionable insights for brands looking to capture attention during one of the biggest years in sports If you’re thinking about how to connect with today’s always-on sports audience, this conversation will deliver practical insights from leaders shaping the space. 🔗 Register below. https://lnkd.in/egGq9Fx2
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Audacy is closing out a strong week at Country Radio Seminar 2026 in Nashville with a packed Friday lineup highlighting the talent, innovation and collaboration driving our business forward. We’re kicking off the day at the Women’s Networking Breakfast, featuring Katie Neal and Heather Froglear — an inspiring conversation celebrating the voices shaping the future of country radio. Throughout the day, Audacy leaders take the stage across a range of can’t-miss sessions: 🔹 “Cycle of an Ad – Everyone Is in Sales” with Sarah Frazier and Robby Bowen, breaking down how great campaigns come to life and how every team plays a role in driving results. 🔹 “360 Jock – From Sold to Sound” with Kyle Croft, diving into the creative process behind imaging and promos. 🔹 “AI – 30 Tech Tools in 30 Minutes” with Clay Walker, showcasing practical tools that are transforming day-to-day workflows. 🔹 “The New R&R: Roles and Relationships” with Justin Cole and Marci Braun, exploring how radio and records can better collaborate to build the next generation of superstars. 🔹 “Creative Talent: Why Playing It Safe Is the Death of Your Radio Career” with Katie Neal, focused on the power of bold ideas and original voices. From sales and programming to AI and talent development, Friday at CRS underscores our commitment to moving the industry forward. If you’re in Nashville, let’s connect!
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