BMW Group US’ cover photo
BMW Group US

BMW Group US

Motor Vehicle Manufacturing

Woodcliff Lake, NJ 249,889 followers

About us

Welcome to the official BMW Group US LinkedIn page—where employees, owners, and enthusiasts can learn more about the Ultimate Driving Machine® in the U.S. BMW USA (also known as BMW of North America, LLC) has been driving innovation in the American premium auto space since 1975. Over the past 50 years, the BMW Group in the United States has grown to include the marketing, sales, and financial service organizations for the BMW brand of performance vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley, and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group’s largest single production plant in the worldand assembles the X3, X4, X5, X6, X7, and XM Sports Activity Vehicles for the U.S. and world markets. The BMW Group sales organization in the U.S. consists of 350 BMW passenger car and BMW Sports Activity Vehicle centers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. By offering a full lineup of highly efficient internal combustion and high-performance M models, plug in hybrid electric (PHEV), and full battery electric vehicles (BEV), BMW Group gives customers the option to choose the vehicle and drivetrain that best fits their needs and lifestyle. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey. Learn more about BMW and MINI products, performance, and lifestyle at www.BMWUSA.com and www.MINIUSA.com, or follow the latest news at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com.

Website
http://www.bmwusa.com
Industry
Motor Vehicle Manufacturing
Company size
1,001-5,000 employees
Headquarters
Woodcliff Lake, NJ
Type
Privately Held

Locations

Employees at BMW Group US

Updates

  • View organization page for BMW Group US

    249,889 followers

    Why join BMW Group Nazareth RDC? Career growth and development are at the core of what we offer. What we offer: ✅ Competitive pay & bonus opportunities ✅ Medical, dental & vision coverage ✅ 401(k) with company match ✅ Employee vehicle program Interested in learning more? Join us at our Open House on April 20th to meet the team, tour the facility, and explore current opportunities! 3819 Prologis Parkway, Easton, PA 12:00 PM – 6:00 PM (Walk-ins welcome from 3:00 PM – 6:00 PM) #JoinBMW #Employeer #Careers #Hiring #CareerOpportunities

  • Making premium ownership more accessible without compromising the experience. BMW of North America has enhanced its Value Service Program, helping BMW and MINI drivers in the U.S. benefit from more transparent, competitive maintenance pricing, while continuing to receive expert care from certified technicians using genuine parts. BMW and MINI vehicles are now eligible for Value Service pricing once they reach 37 months of age, simplifying the experience and ensuring a seamless transition after the standard maintenance period. With strong dealer participation and integration into the MyBMW and MINI apps, this update expands access to premium service for a broader range of customers, supporting them throughout the full lifecycle of ownership. As Neal Guthrie, Vice President of Aftersales shared, “delivering a premium customer experience goes far beyond the point of purchase, and this is another step forward in putting customers first.” #BMW #MINI #CustomerExperience #Aftersales #Innovation #Automotive

  • We’re proud to share that the BMW Performance Center has been nominated for USA TODAY 10Best Readers’ Choice Awards in the category of Best Attraction for Car Lovers. From high-performance driving experiences to behind-the-wheel moments that bring our vehicles to life, the Performance Center is all about connecting people to the ultimate driving experience in a truly unique way. A big thank you to the teams who make this possible every day, and to the enthusiasts who continue to be part of the journey! If you’ve experienced it for yourself, you can support the nomination here: https://lnkd.in/eAAc2tqP #BMW #BMWPerformanceCenter #UltimateDrivingExperience #Innovation #CarCulture

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  • Today, we welcomed Car and Driver Editor in Chief, Tony Quiroga, to our BMW of North America headquarters, where he officially presented the 2026 10Best award to the BMW M2. Tony was joined by Michael Keller, VP of Product Planning and Strategy for the Americas, and Alex Schmuck, Manager of BMW Group Product Communications. In his speech, Tony explained the M2 was chosen not only for its driving dynamics, but because it’s an exceptional value. “This year, we had over 90 vehicles and we took two weeks to drive and rank them. We pick our favorites, but also look at value for the dollar, how the car ranks against its competitive set, and how much fun it is to drive. By those measures, the M2 excels. It starts below $70,000 and provides a driving experience that is exceedingly rare these days.” He went on to say, “Even when you’re not pushing it to the limits, the M2 makes driving better. The M2 is one of those rare cars that elevates the mundane.” Car and Driver’s prestigious 10Best awards began in 1983, and the M2’s selection marks the 35th time a BMW has made the list. Thank you to Tony for making the trip to New Jersey, and to the editors of Car and Driver for this incredible honor. It once again demonstrates the drive and dedication of our teams who contributed to this remarkable achievement! #CarandDriver #10BestAward #BMWM2

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  • A proud day for the BMW Group! The BMW iX3 has been named 2026 World Car of the Year and 2026 World Electric Vehicle of the Year, with the honors announced as part of the World Car Awards and presented at the New York International Auto Show. In addition, last month, Oliver Zipse, Chairman of the Board of Management, BMW AG, was named 2026 World Car Person of the Year. Together, these recognitions reflect the strength of our products, our leadership, and the innovation driven by our teams across the BMW Group. As the first production model of the Neue Klasse, the BMW iX3 represents a new era, bringing together innovation in design, technology, and electric performance. Thank you to the World Car jury and to our teams around the world who made this possible. #BMW #NeueKlasse #WorldCarAwards #Innovation #ElectricMobility

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  • This Women’s History Month, our associates came together for something special. On March 17, our teams in Woodcliff Lake, NJ and Grandview, OH gathered for Voices in Conversation, a discussion with Claude Silver, Chief Heart Officer at VaynerMedia and best-selling author of Be Yourself at Work. Claude brought her signature energy to an honest conversation on leadership, emotional intelligence, and what it means to show up authentically in the workplace. The conversations that followed to find meaning in our work and break down barriers to growth reminded us why moments like this matter. For our people and the work, we do every day. #DrivenByPeople #WomensHistoryMonth

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