Direct Agents

We were at SEO Week 2026 this week, and the through-line across every conversation was the same: organic visibility has outgrown SEO. Google, ChatGPT, YouTube, Reddit, LinkedIn, People are searching everywhere, and a website-first strategy doesn't capture that anymore. What's actually getting cited and ranked right now is content that can't be replicated. proprietary data, real expert voices, first-hand perspective, the stuff a tool can't produce in five minutes. In this week's Digital Transformation, we break down what's moving the needle across search, AI, and community platforms and what it means for your strategy. Read the full article below!👇

NEW SPONSORS JOINING THE LINEUP 🔥 Sway – post-purchase delivery + returns, done right Nift – “thank you” moments turned into an acquisition channel Direct Agents – performance marketing focused on incrementality Orderful – API-first EDI that actually moves at modern speed Sticky Digital – lifecycle and retention that drives repeat revenue Moonshot AI – practical AI for acquisition + conversion Secure your spot to meet with these teams, and have the conversations that move things forward. https://hubs.ly/Q04dgJzW0

By the time a buyer sees your ad today, they've already had a full AI conversation about what they need, what it costs, and whether it's worth it. You're not catching them mid-research, you're showing up after the decision, and your attribution model is logging it as nothing changed. In this week's Digital Transformation, we break down what needs to change in your creative, your measurement, and your budget, and what early Google AI Mode testing actually proved. Read the full article below!

Our team is headed to Kansas City for SubSummit 2026 🙌 Proud to be a sponsor this year! We're looking forward to great conversations and connecting with brands focused on subscriber growth and retention. Find us on the floor or meet us at the afterparty. If you'll be there, let's chat! https://lnkd.in/eVms_-V9

We’re excited to welcome Delphine Le Grand to the Direct Agents Expert Advisory Council! 🎉 As a Health, Wellness & Longevity Advisor and Co-Founder of Protocole, Delphine brings deep expertise at the intersection of brand building, category creation, and consumer health. With a track record of scaling emerging health concepts into trusted platforms, her perspective will be an invaluable addition to the Council.

The BNP Paribas Open is one of the biggest moments in tennis, driving built-in audience demand. For Tennis Channel, our creative and media teams treated the tournament as a launchpad, not a line item. We went beyond traditional placements and met audiences in the moments that actually mattered: Uber Journey Ads geo-targeted to Indian Wells and Palm Springs, a Reddit takeover across tennis and lifestyle subs, Tennis Channel in front of travelers via DirecTV Inflight, and Roku City Billboards keeping the brand unavoidable all tournament week. Growth comes from how you show up around it!

Meta is passing Google in ad revenue, OpenAI is quietly building an ads business and Search is happening everywhere Google doesn't own. The duopoly isn't dying, it's reorganizing. Most marketing leaders are still running the playbook that got them here. The question worth asking this quarter: what's your rate of valid experiments, and is it accelerating or decelerating? In this week’s Digital Transformation, we break down why diversification is becoming a growth requirement and what to do about it. Read the full breakdown below!

When the Monte Carlo final matchup is this iconic, you don't wait, you activate! Our creative and media teams operate in real time, following tournaments as they unfold, moving the moment the matchup is confirmed. No lag, No briefing cycles, just creative and media working together, in market, as it happens. That speed showed up in the numbers, subscriber volume jumped 3–5x over the prior week baseline and paid media running matchup creative drove 42% of total subscribers! Built for the moment, every time 🎾

🎙️ Tune in to our latest episode of Rising with Brian Myers, Founder & CEO of CURVEJUMPER Growth Accelerator, as he shares his journey from growing up in Texas to leading high-growth strategy and brand transformation across top consulting firms and global brands, exploring the role of earned luck, the impact of AI on early careers, and what it really means to build a successful, human-centered career. 🎧 Listen today: https://lnkd.in/egEpSHff

Our team is headed to POSSIBLE 2026 in Miami! 🌴 We’re excited to join industry leaders for meaningful conversations, bold ideas, and fresh perspectives shaping the future of marketing. 💡 Interested in connecting with our team? Let’s meet in Miami! https://lnkd.in/ewqQif-9