Firehouse Subs

Today is the day! We're excited to launch our new Steak & Cheese Melt. Made with USDA Choice prime rib, melted provolone, caramelized onions, and peppers on our signature roll, the Steak & Cheese Melt delivers big flavor and 42g of protein in every medium sub. On Wednesday, May 6, anyone with a name in the “Mike” family can enjoy a free medium Steak & Cheese Melt at participating U.S. restaurants. No purchase required. Just a chance to try one of our most craveable subs yet. "We're proud of this sub – the prime rib, the caramelized onions, the top-cut roll. Once people try it, we think it earns its place among the best steak subs out there," said Mike Hancock, President of Firehouse Subs. "Sharing it with every Mike in America felt like a great way to kick things off." Check out this PEOPLE Magazine | PEOPLE.com article here: https://lnkd.in/ebgjcDVS

We’re proud to sponsor FDIC International in Indianapolis, the largest training event for the fire and rescue industry in North America, and to recognize the incredible commitment of our team members who volunteered on-site. In just two days, our team hand-assembled and served 5,600 Firehouse Subs boxed lunches to conference attendees. It was a true all hands-on deck effort, with corporate employees, field teams, and restaurant leaders working side by side. Additionally, Kelly Crummer joined Chief David Rhodes on FDIC’s live podcast to discuss our First Responders Incentive Program and how we continue to support first responders in meaningful ways. We’re grateful to everyone who made this effort possible and proud to stand alongside the heroes we serve every day.

In honor of World Art Day on April 15, we’re celebrating a signature part of the Firehouse Subs experience: our murals. For more than 30 years, Chief Mural Artist Joe Puskas has helped bring our brand to life through custom artwork that reflects the bravery of first responders and the pride of the communities we serve. Each mural is uniquely designed with local landmarks, vehicles, and personal touches, making every restaurant one of a kind. More than décor, these murals are a tribute to service and a visual reminder of the story behind every Firehouse Subs restaurant. Read the full story here: https://lnkd.in/eSvR35rz

We’re excited to accelerate our urban growth in Canada with a new downtown Toronto restaurant opening later this month, just steps from Scotiabank Arena. Featuring interviews with Firehouse Subs Canada General Manager Sam Gallant and franchisee Amit Seth, this 6ix Retail piece dives into more about the new restaurant, the brand's support of the Firehouse Subs Public Safety Foundation of Canada, and more. Check out the story here: https://lnkd.in/eu8_Kt8w

  This April Fools’ Day, we’re serving up a 640-ounce “drink” for $25… or are we?     The real story is even better with our recycled pickle buckets available for just a $4 donation, supporting lifesaving equipment for first responders through the Firehouse Subs Public Safety Foundation.    Read more here: https://lnkd.in/eS4pvids 

We're accelerating franchise growth with an enhanced Development Incentive Program designed to support high-performing operators and drive strategic expansion across North America through 2028. With increased cash incentives, performance-based bonuses, and targeted market opportunities, the program reinforces our commitment to sustainable, long-term growth with the right partners. Read more in this Restaurant Business Online piece here: https://lnkd.in/evbq2W8Q

Give back in a big way with a reusable bucket 🥒❤️ When you purchase a pickle bucket at Firehouse Subs, 100% of the $4 goes directly to the Firehouse Subs Public Safety Foundation — helping provide lifesaving equipment and resources to first responders. Grab one at your local Firehouse Subs and turn your visit into real impact. Firehouse Subs Public Safety Foundation® is a registered 501(c)(3) nonprofit organization. For important charitable solicitation disclosures and other info, please visit https://lnkd.in/d9VBpgD.

Game day just got an upgrade! Introducing the Full Court Feast, a limited-time deal bringing big flavor for just $16. Think fan-favorite subs, perfect pairings, and a combo built to win. Available for a limited time at participating restaurants in the U.S., exclusively for loyalty members. Learn more here: https://lnkd.in/eW6X9_S5

Today (March 10) is National Ranch Day, and we have the perfect sub to celebrate with our new Chicken 'N' Cheddar Rancher. Our first new permanent menu item in three years, the Chicken ‘N’ Cheddar Rancher Sub is stacked with premium grilled white meat chicken, crispy bacon, melty cheddar, and topped off with an herb-forward buttermilk ranch. With 49g of protein in a medium, it delivers big on flavor and fuel. Read more about it in Southern Living Magazine here: https://lnkd.in/egVc5xWa

We’re excited to share that the Firehouse Subs Newsroom is now live! The newsroom is our official destination for company announcements, brand updates, and earned media highlights, offering a clear and consistent source of information for our guests, franchisees, partners, and communities. This platform will also help us spotlight the incredible people who power our brand. We look forward to sharing more stories from across our system and shining a light on the employees and franchisees who make Firehouse Subs so special. Explore the newsroom and follow along as we continue telling the Firehouse story: https://lnkd.in/efHs26h2