Future

BIG NEWS: Future earns three 2026 Webby Award nominations, celebrating the best of the Internet 👏 Huge congratulations to Who What Wear and Marie Claire on their nominations for The Webby Awards across THREE categories: 👗 Who What Wear — "Keke Palmer Pays Tribute to Whitney Houston, Eartha Kitt, and Josephine Baker" Category: Video & Film (General) VOTE: https://lnkd.in/eX22Dnpu 💄 Who What Wear Category: Social (General): Fashion & Beauty VOTE: https://lnkd.in/ePSyun-u 🎙️ Marie Claire — "Nice Talk" with Nikki Ogunnaike Category: Podcast (Lifestyle) VOTE: https://lnkd.in/e5XDx9Rr The #Webbys People’s Voice winners are decided by public vote — voting closes April 16, so be sure to sign up and cast your votes! 🔗 Vote here: https://lnkd.in/ej5SJ8xU

Future continues to expand our creator-led initiative, Future Collab, into the UK market! 🇬🇧 By bridging the gap between the world’s top digital creators and the editorial authority of our iconic brands, we’re helping redefine how storytelling reaches our audiences. This expansion kicks off with two of our most influential fashion and beauty titles: Marie Claire UK and Who What Wear UK. ✨ Who What Wear UK: "Editors in Residence" "‘Editors in Residence’ is an extension of Who What Wear UK’s well-established creator network, bringing new tastemakers, writers and style leaders into the fold...From interiors to opinion pieces, what’s next in fashion to the very best of beauty, our new roster of contributors will explore everything we know the WWW audience loves through their expert lens.” — Jane McFarland, Editor in Chief, Who What Wear UK The Lineup: Blanca Miró, Harriet Westmoreland, Chrissy Rutherford, Angie Smith, Chani Ra, Max Hurd, Monica Ainley, Victoria Magrath, Monikh Dale, Rebecca Donaldson, and Sharmadean Reid. Explore the Residency: https://lnkd.in/eszvq-uc ✨ Marie Claire UK: "Masters" "Marie Claire UK ‘Masters’ celebrates the people behind the ideas — the voices shaping how we think about style, identity, and influence...It champions individuality, shines a light on the incredible community of pioneers at the heart of Marie Claire, and reflects the many dimensions of modern success.” — Lily Russo-Bah, Fashion Director, Marie Claire UK The Lineup: Lisa Eldridge, Adam Reed, Dr. Anjali Mahto, Keren Bartov, Dr. Hazel Wallace, Krissy Cela, Emily English, Ashlea McKee, Desiree Henry, Lucy Siegle, Lisa Ing Marinelli, Leila Kashanipour, Marilyn Nwawulor-Kazemaks, Mariko Kuo, Susan Bender, Kelly Eastwood, and Tijan Mazour. Meet the Masters: https://lnkd.in/eySsMYna Join us in welcoming this incredible collective of creators to the Future family! #FuturePLC #FutureCollab #CreatorEconomy #MarieClaireUK #WhoWhatWearUK #DigitalMedia #Innovation #UKFashion #Beauty

Future had a great time supporting Givsly’s Karaoke for Causes across the country this month. From LA to Chicago to NYC, the energy was incredible—and the performances delivered! This year, we were proud to sponsor Ritu Trivedi of Mindshare and Jen Soch of WPP Media in NYC, as well as Deepti (Saxena) Roy of Spark Foundry in Chicago and Karen Bloore Hunt of Horizon Media in Los Angeles. It’s always great to see our industry come together in support of a meaningful cause. Thanks to Givsly—and to everyone who took the stage—for making it such a fun and memorable time!

Heading to the Digiday Publishing Summit next week? Don’t miss Rachel Zeilic, VP of Creator & Community, Future Creative, as she sits down with Tim Peterson to discuss the advantage of a creator marketing team built within a specialist media powerhouse like Future. Rachel will also share how Future has evolved its creator division, scaling capabilities across a portfolio of market-leading brands spanning fashion, beauty, homes, technology, games and more. From Creator & Community to our Collab creator initiative, Future is continuing to lean into the creator economy in a meaningful way. See what else to expect at DPS here: https://lnkd.in/ePwU842n See you there!

Welcome to the UK, Alexa+! We’re excited to be working with Alexa+ to bring Future to customers in the coming months. Keep an eye out here for more details on when we go live. https://lnkd.in/exhMVVwy Image credit: Amazon

Future’s CRO Mike Peralta and VP of Commercial Product & GTM Jamie Samuel sat down with AdExchanger to talk Helix — our new audience intelligence engine — and the evolving role of first-party data in today’s digital advertising ecosystem. A great conversation on how data science, audience intelligence, and real performance outcomes are shaping what's next. Thank you Anthony Vargas for the thoughtful discussion. #AdExchanger #AdTech #DigitalAdvertising #FirstPartyData #PredictiveAI

Big news from Future: Helix has arrived in the U.S. 🇺🇸 Today we’re introducing Helix, Future’s new audience intelligence engine designed to drive superior outcomes for advertisers. Helix moves beyond traditional audience targeting by marrying advanced data science and predictive AI with Future’s vast first-party data ecosystem. The result is smarter, more effective performance across a portfolio of  175+ market-leading specialist media environments spanning tech, gaming, fashion, home and more. The Helix advantage: ✅ Precision – Uses advanced tech to pinpoint your high-intent audiences ✅ Prescription – Recommends audience segments based on proven behaviors  – often uncovering personas clients hadn't previously considered ✅ Performance – Early U.S. campaigns backed by a Performance Pledge Explore Helix: https://lnkd.in/eC3-JpGc #DigitalAdvertising #FuturePLC #PredictiveAI #AdTech

Great to see so many friends and partners at Future Games' annual #GDC Festival of Gaming Happy Hour in San Francisco last week. 🎮 We gathered at Southside Spirit House to reconnect in person and bring together editorial and commercial leaders from Future's gaming portfolio: PC Gamer, GamesRadar+, Future Games Show, PC Gaming Show and the Golden Joystick Awards. And yes… we took a lot of photos. See some highlights below ⬇️ Thanks to everyone who stopped by — and to the teams who made the evening happen. We're already looking forward to the next one! 📸: Chloe Jackman Photography #GDC #Gaming #Media #FutureGames

Marketing moves fast — from AI innovation to changing media platforms. The new SmartBrief Marketing Pulse curates the insights that matter most in a 2-min daily briefing. 🔗 Subscribe: https://lnkd.in/d5G7XHuS Advertisers can connect with Ed Meagher or María Carolina Castro from the SmartBrief team. #MarketingPulse #B2BMarketing #MarketingTrends #DigitalMarketing