Getty Images

#VoiceoftheIndustry | Kate R., Getty Images Audiences can tell the difference between what is real and what is not, and they're rewarding the brands that show them the difference. That is the throughline of Getty Images' mid-year creative trends check-in: AI visuals are moving past neon-lit spectacle toward showing the technology at work. Authenticity in APAC isn't about individual self-expression, it's collective, rooted in family, community and imperfection. And sport storytelling is shifting from stadium highlights to fans and athletes as co-narrators. The takeaway for your next brief: stop asking if a visual looks impressive. Start asking if it looks true. Read the full breakdown 👇

How do consumers feel about Finance brands using AI, and what does that mean for marketing leaders in the industry?   That's just one of the questions answered in our latest VisualGPS report, which equips senior teams with Getty Images' data and insight to help them outperform the market through imagery in 2026.   From visualizing the complexity of consumer experience to understanding what makes depictions of technology credible, The Great Finance Reset reveals how to earn visual trust at a time when audiences increasingly question what they see.   If you're responsible for brand, creative or content strategy in Finance, this report will give you the insight and practical direction to increase engagement.   Download the The Great Finance Reset ▶️ https://bit.ly/4w1j6aR   #VisualGPS #Finance #MarketingLeadership #BrandStrategy  #VisualStorytelling   

250 years of American history. Millions of acres of stories waiting to be told. From Yellowstone to Acadia, America’s national parks are a distinct part of the nation’s visual identity as places where history, recreation, conservation and the enduring idea of the American frontier come together. Beyond that, they represent innovation, resilience, nostalgia and exploration, themes that continue to resonate with audiences today. Getty Images’ vast creative library of high-quality images and videos incorporates these iconic landscapes and landmarks, along with the people, places and experiences shaping travel, connection and everyday living—all driven by real-world insights and expertise from our Creative team and thousands of content creators. From family road trips and outdoor recreation to conservation work, cross-country travel and quiet moments of connection with the natural world, these narratives help brands and creators drive meaningfully storytelling and bring history to life for a new generation. Discover more with Picture This Nation: America’s 250th, a curated storytelling resource hub by Getty Images’ content experts: https://bit.ly/4t4tuye Stay tuned for more content and inspiration throughout 2026 | #GettyImages #PictureThisNation #Creative #VisualGPS

What a weekend with our creators in Rio 🇧🇷 For our latest Create by Getty Images event, our network of exclusive Brazilian creators spent two days in hands-on production alongside our creative directors, from Getty Images and iStock, capturing authentic, real-life moments across nine lifestyle sets: barbecues, pool parties, travel, friendships, New Year's celebrations and more! The result: 2,000+ images and video clips full of real moments and meaningful connections. This is what we mean when we say we're investing in human creativity. Authenticity isn't just something audiences respond to — it's what helps our customers build genuine trust with theirs. Proud of what the team accomplished at Create by Getty Images Rio and even more excited for what's next. 🎥 Watch the behind-the-scenes video and learn more about Create by Getty Images: https://lnkd.in/g6Uwd2t5

In honor of World Photography Day, we’re taking a look at the year thus far and bringing you the images that have inspired us, made us think and moved us. | 📷: Getty Images Explore more of World Photography Day here ➡️https://lnkd.in/gP9hypZt

As trust becomes harder to earn and AI-generated content reshapes how audiences interpret imagery, the Finance industry's existing visual blueprint has become less effective. Drawing on our analysis of 750,000+ visuals and surveys of 3,200+ consumers, our latest VisualGPS report equips Finance marketing leaders with the data and insight to outperform the market through imagery in 2026. From visualizing the complexity of consumer experience to understanding what makes depictions of technology credible, The Great Finance Reset reveals how to earn visual trust at a time when audiences increasingly question what they see. If you're responsible for brand, creative or content strategy in Finance, this report will give you practical direction to increase engagement. Download the The Great Finance Reset ▶️ https://bit.ly/4w1j6aR #VisualGPS #DigitalMarketing #Finance #BrandStrategy #VisualStorytelling

Today we're launching the Getty Images MCP Server. Developers, AI teams, and platform builders can now connect AI assistants, agents, and applications directly to Getty Images’ creative and editorial libraries through a standardized MCP integration. This gives AI-powered products access to licensed creative, editorial, news, sport, entertainment, and archival content, helping organizations build richer experiences with trusted visuals and metadata. Learn more ➡️ https://lnkd.in/eRbBw5ua

Creativity powered by community 🤝   In June, our European Getty Images and iStock creator community and visual content experts got together for Create by Getty Images Barcelona for an immersive shoot experience.   11 local creators and 20 models spent two days in locations across the city – including traditional Spanish homes, a business complex, iconic landmarks and along the harbour – capturing stunning visuals that reflect what business, travel and multi-generational family life looks like in Spain today.    The result? A new collection of images and videos meeting customer needs.   Careful planning, data-backed insight and close collaboration are crucial in turning a shoot into content that’s authentic, commercially relevant and campaign ready.   🎥 Watch the behind-the-scenes video, and learn more about Create by Getty Images: https://lnkd.in/e2wXZNSm

📸 What goes into shooting a great portrait?   On 15 July, our Entertainment production team ran an interactive studio portraiture workshop in London with participants in the Media Academy – a partnership initiative with BCOMS and Nikon Europe to mentor emerging creative talent and build lasting careers in media.     Participants got hands-on at every stage: lighting, backdrops, directing talent and real-time editing, under the guidance of Chief Entertainment Photographer Gareth Cattermole and Senior Field Editor Brian Dayle.    🎥 Hear more from Gareth, Brian, Getty Images’ Senior Director of Entertainment Lisa Marie R., and the Media Academy cohort, and get a first look of the portraits captured. Supporting the next generation of talent. 🔗More details: https://lnkd.in/exUMt2GN

Getty Images and Major League Baseball (MLB) continue to partner in supporting the growth and development of new and emerging talent. In teaming up with MLB, we proudly supported the fourth annual HBCU Swingman Classic in Philadelphia, Pennsylvania. With over 50 athletes from Historically Black Colleges and Universities (HBCUs) participating in the game — two participants from Getty Images’ HBCU Photography Mentorship Program and one from MLB’s Summer Photography Internship Program were on-site to capture iconic moments from the event.   Stefon Young-Rolle of Alabama State University, Chad Chevalier of Morgan State University and Amya Henley of Spelman College share their experience alongside Getty Images and MLB staff. ⁠ Learn more about Getty Images’ HBCU Photography Mentorship & Grants Program here ➡️ https://lnkd.in/eXMYAMhN 📷️: Stefon Young-Rolle, Chad Chevalier, Amya Henley 💻: Susan Stahman 🎬: Cassandra Illidge Photographer Mentors: Daniel Shirey (he/him), Mary De Cicco, Al Bello, Chris Graythen, Emilee Chinn, Katharine Lotze