iSpot

What a week at POSSIBLE! 🌴 From connecting with partners and clients at our booth, to hosting the first-ever AdTech Open, to sipping iSpot SAGE Spritzes at our exhibitor happy hour—this year’s event was all about friendly competition and the future of unified video ad measurement. Our standout moment: raising $30,000 for St. Jude Children's Research Hospital with the help of our tournament sponsors. We appreciate everyone who stopped by, played along, and spent time with us throughout the week. We’re leaving POSSIBLE energized by the shift toward smarter creative and media planning, measurable outcomes, and trusted AI that unifies it all, across platforms. Next stop, Cannes. 👋

When you look at the marketplace today, everyone is talking about "outcomes." But if you ask ten different people what an outcome is, you’ll get ten different answers. At iSpot, we’ve spent over a decade measuring this for hundreds of the world’s biggest brands. To us, the definition is simple: Outcome measurement is the quantification of an ad’s effectiveness on driving sales or storefront visits. It’s time to move past the "measurement of yesterday." True outcome measurement requires connecting three things: ✅ Trusted audience measurement (impressions, reach, frequency) ✅ Short to mid-term attribution (the 30-day window) ✅ Longer-term purchase intent (brand equity and recall) If you can’t do measurement correctly, you certainly can’t predict outcomes. If you aren't connecting these dots, you aren't seeing the full picture of your ad performance. To win in this environment, you have to control your outcomes by owning the data from the impression to the conversion. #AdMeasurement #iSpot #TVAdvertising #MarketingROI #Outcomes

Going coconuts at POSSIBLE—in the best way. 🥥 What’s on deck today: 🎾 The AdTech Open kicks off this morning—winner takes all. 🥂 iSpot SAGE Spritzes will be flowing at Booth #603 from 5-7PM. Good luck to today’s players! Join us on the La Côte Lawn to unwind, connect, and get a taste of iSpot SAGE later tonight.

The Age of iSpot SAGE is here.

#TVDisrupt 2026 is a wrap! Across every session—from General Motors and Balance of Nature to Diageo and leaders from Fox Corporation, The Trade Desk, Warner Bros. Discovery, and Comcast Advertising—the biggest themes were clear: 🔷 Outcomes are now an in-flight optimization signal, not a post-campaign report. 🔷 Creative is being validated before production, not after launch, with AI-accelerated insights. 🔷 And the real edge in AI comes from trusted, transparent, unified data. We also kicked off the day with our Customer Advisory Board—bringing together the people who use what we build every day to pressure-test ideas and products. We appreciate each one of our CAB members for helping us define what’s next. And as always, some of the best conversations happened off-stage at the TV Disrupt Happy Hour 🥂 Huge thank you to all of our speakers, partners, and attendees for making this one count!

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Brad Feinberg of Molson Coors Beverage Company and iSpot's Julie Van Ullen at #TVDisrupt 2026 breaking down how his team is turning measurement into a revenue driver. With impression-level data from iSpot, Molson Coors has built a “reach waterfall” to understand how each channel contributes incrementally. They're moving beyond total reach to focus on incremental reach—and how it drives both brand and business outcomes.

Roku's Raja Hari Sankar and CarMax's Tori Stowers are sharing how optimization is evolving at #TVDisrupt 2026. What was once a post-campaign undertaking is now continuous—covering planning, activation, and measurement across platforms. Optimization is no longer siloed or after-the-fact. It’s an active cross-screen strategy, and increasingly, a differentiator for both buyers and sellers.

Megan Byrnes of Diageo is breaking down the thinking behind their Creative Effectiveness Matrix at #TVDisrupt 2026. The brand prioritizes effectiveness over ROI, as ROI often penalizes the best creative simply because it’s running in high-cost environments, whereas effectiveness tells them if the story is actually working. The result? A significant reduction in creative development costs and greater ad impact.

Sean Muller, Founder & CEO of iSpot, is opening #TVDisrupt 2026 with a preview of the next phase of iSpot SAGE: bringing audience data into the fold to connect creative and media in a single AI platform. That means less fragmentation, and more unified, AI-powered decision-making. Turning trusted data into action—not just insight—will define the next era of video advertising.