Kargo’s new partnership with Backpack Media by Sallie is still making news! PPC Land digs deep into how this perfect pairing of Sallie data and Kargo high-impact formats will help brands show up with the right creative at key moments in the student journey. Your assignment — read the full story: https://lnkd.in/ev4gC95F #RetailMedia #Adtech #Partnerships #StudentMarketing
About us
Kargo creates memorable experiences for advertisers that go beyond the first impression to captivate consumer attention. With its suite of exclusive omnichannel advertising solutions, Kargo helps leading brands drive meaningful customer connections across mobile, social, CTV and the open web. With a focus on performance, Kargo helps the world’s largest advertisers achieve incremental brand lift and higher returns on ad spend. For publishers, Kargo’s proprietary platform maximizes revenue per impression through unique creative and targeting solutions. The key to our success is our people. We’ve built a community that values teamwork, is not afraid to take chances and relentlessly strives to disrupt the industry and stand out from the crowd. Diversity is fundamental to the Kargo culture as we celebrate and embrace our differences in our inclusive workplace. Founded in 2003, Kargo is headquartered in New York with offices across the globe.
- Website
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http://www.kargo.com
External link for Kargo
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Mobile Advertising, CTV, Contextual Targeting, and Online Video
Locations
Employees at Kargo
Updates
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AI keeps getting hotter – in every sense of the word as world temperatures keep rising. But Kargo is trying to help the globe keep its cool. We’re in the process of achieving carbon neutrality for a third year in a row and have more sustainability efforts in the works. Get the full story from Joe Lanzerotti, Kargo's Sr. Director of Media Strategy: https://lnkd.in/ehAYXF42 #AI #Sustainability #Adtech #CarbonNeutral #FutureOfTech
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Kargo reposted this
Kargo is bringing art, intelligence, and coffee to POSSIBLE ☕ Stop by for a complimentary caffeine boost and see how Kargo blends cutting-edge tech, elevated creative, and premium media to deliver real results. Need a pick-me-up? You know where to go. Located at both Fontainebleau & Eden Roc. ✨
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Quality substantially lifts advertising performance, and yet it’s been hard to find in the CTV landscape. Except at Kargo. We’ve built our CTV ecosystem on a four-part quality control system so you know what you’re buying — and actually get it. Dig into how it all works to deliver better performance for you. #CTV #CTVAdvertising #Adtech #MediaQuality
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Kargo reposted this
https://lnkd.in/gGBFHJzc This Earth Day, I took a moment to revisit a sustainability blog post I wrote for Kargo in 2024. What's changed in the past two years? Where do we stand with the advent of agentic AI in adtech? And what can we do about it? Many, many thanks to IAB Australia for posting this, and for always being supportive of sustainability advancements and conversations in advertising! #sustainability #adtech #earthday
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We’re ready to dig in to the best marketing and tech ideas under the sun at POSSIBLE. And we’re bringing a few of our own! If you’ll be there, too, let’s meet up at one of our Kargo coffee carts or our poolside cabana: https://lnkd.in/egT7ks3X #POSSIBLE #Adtech #Marketing
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Creative isn’t just the spark at the top of the funnel anymore—it’s the engine powering the entire journey. Catch Jo Shoesmith and Harry Kargman at POSSIBLE as they unpack how storytelling, data, and AI are redefining creative development, and why impact doesn’t just come from what you say, but where and how it’s experienced.
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Kargo is up for three ThinkLA Idea Awards this year! Our nominations include Partner of the Year, Salesperson of the Year for Dmytri Johnson, and Campaign of the Year for our work with Panda Express. Voting for the first two categories is open to anyone in the industry anywhere in the US: https://lnkd.in/eRUPCCue #AdTech #CreativePerformance #DigitalAdvertising #Marketing #CampaignOfTheYear #VoteNow
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Thrilled to be partnering with Backpack Media by Sallie. Together, we’re creating a smarter way to reach colleges students and their families as they go from first day on campus to first job.
When we launched Backpack Media, the vision was clear: build something differentiated that truly adds value to students and families at a pivotal life stage. Today, we’re taking another meaningful step forward. We’ve partnered with Kargo to bring predictive life-stage intelligence into the Backpack Media ecosystem. It unlocks a new level of relevance, precision, and impact for brands looking to connect with this audience in the right moment, with the right message. This is exactly where we believed this could go. Still early. Team’s still cooking. Marco Steinsieck Libby Dondero Kargo
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Kargo reposted this
Disney Streaming ad inventory is now available through Kargo! I want to thank Jamie Power, Matt Barnes, Jonathan Paul, Rita Ferro and the rest of the Disney Advertising team who helped bring this opportunity to life, powering premium CTV content at scale for our Advertisers. As we continue to invest in innovation, Kargo is leading the way in shaping the future of CTV—developing new formats, capabilities, and experiences that push the boundaries of what premium video advertising can be, and we’re now unlocking the impact of Disney Streaming advertising via Kargo, including Entertainment, Sports and News content, across Disney+, ESPN and Hulu. We are excited to continue innovating new formats and capabilities with Disney across CTV. There is so much upside in exploring new formats and placements on the most premium inventory.
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