MrBeast reposted this
Earlier this month, MrBeast brought together 50 of the world’s most influential streamers for a two-day competition, bridging their audiences and reach into a single, unified moment. At Ripple, our Pulse product, which captures all relevant social video content within the event’s time frame and in the 12-hours following, measured its impact across the social media ecosystem. What started as a two-day competition ended up being a masterclass in cross-platform engagement: 🌎 Over 1B views across all platforms, spanning MrBeast’s channels, earned, and user-generated content 📱 More than 40M social engagements 📊 1.75M+ peak concurrent viewers during Sunday’s finale livestream This is what modern reach looks like – not centralized, but distributed across creators, platforms, and audiences. 👉 Read more about the event in Digiday: https://lnkd.in/gWtxfyw4