Pinwheel

Capturing direct deposit is only half the battle for primacy. "The account from which I pay my bills" is how consumers increasingly describe their primary account in recent studies. Capturing a new customer's recurring bill payments within the critical early tenure period is a sticky behavior --- proven to lead to higher average deposits, more interchange revenue, and greater lifetime value. That's why we created Switch Kit, bringing together deposit and bill switching into a comprehensive account activation solution. We are currently scheduling implementation slots on the following bank platforms. Book a demo on our site to get in the queue. Candescent Jack Henry Q2 Alkami Technology MANTL Lumin Digital nCino Bankjoy Narmi

Our Bill Switch pilot with Varo Bank saw 40% conversion from customers who used our auto-identify feature to find recurring payments across external accounts. That's 40% of Varo's customers successfully switching their recurring bill payments from a legacy account to Varo - a critical hurdle in the path to primacy. 🙌 But auto-identifying recurring bills first requires a user to link their external accounts. And some customers prefer NOT to link accounts across financial institutions. Our new Bill Switch feature enhancement made it possible for users to choose which Bills to switch on their own - giving them more control while keeping the rest of their external transactions private. What happened when we released this alternative path to switch bills to Varo customers? The total number of switches nearly DOUBLED. 📈 If you’re ready to make Bill Switch part of your primacy stack, DM us. #fintech #innovation #ai

Big news at Candescent AXIS this week... Pinwheel Switch Kit - the same technology powering direct deposit switching for the fastest growing digital banks - is coming soon for Candescent customers. If you're at AXIS stop by our booth to learn more. You can also RSVP for 2026 deployments on our website.

Pinwheel’s category-shattering invention of PreMatch in 2023 enabled near instant direct deposit enrollment within the account opening experience --where consumer intent to switch is highest. Prior to PreMatch, digital direct deposit solutions required users to search for their payroll provider - which many consumers do not know - and authenticate with usernames and passwords for their payroll provider experiences - for which most do not have access. Pinwheel PreMatch users convert to a successful direct deposit switch at a 2X higher conversion rate than users routed through legacy solutions. With PreMatch, eligible Robinhood customers will have their active payroll accounts automatically identified and surfaced for switching after verifying via Multi-Factor Authentication. "Direct deposit switching has been a friction point in account onboarding for too long — that ends now,” said Jaimeson Rice, CEO of Pinwheel. “With Pinwheel Deposit Switch, Robinhood Banking raises the bar for the entire financial services industry, improving access and convenience for consumers.” #fintech #wealthtech #payroll #hrtech

Announced today: Pinwheel was chosen as the direct deposit launch partner for Robinhood Banking. 🎯 Robinhood (NASDAQ: HOOD) selected Pinwheel Deposit Switch for its PreMatch technology, the most advanced switching experience available in the market. Across the industry, there's a 40% inactivity rate after first funding, which was why reimagining the direct deposit onboarding experience was a top priority for Robinhood Banking. Pinwheel PreMatch users convert to a successful direct deposit switch at 🔥 2X higher conversion rate than users routed through legacy solutions. Read the press release issued today in our newsroom. #innovation #fintech #wealthmanagement #FCMostInnovative 

According to American Banker, there is potential demand for better visibility for subscription payments. Consumers spend an average of $219 each month for subscriptions, while estimating they are paying $86, according to CRR Research. And 78% of adults globally have at least one subscription, according to Marketing LTB, which adds the average consumer has more than five subscriptions and 32% of consumers say half of their discretionary spending goes to subscription services. "Card networks sit at the center of transactions and merchants' branded card programs. This visibility enables them to identify recurring transactions, look for repeated transactions, and standardize merchant names, which helps in retention and dispute reduction," Brian Riley, co-head of payments and director of the credit and risk advisory service at Javelin Strategy & Research, told American Banker. Visa is collaborating with Pinwheel to offer a digital view of a user's subscriptions and will enable changes in payment methods, upgrades and cancellations. The subscription manager is part of Visa's Digital Issuers Solutions unit, one of the non-payment services that Visa has added over the years to diversify its revenue stream beyond card swipes, yet still benefit from its massive network of merchants, card issuers and consumers. Visa's new subscription manager will be available for North American issuers this summer, followed by expansion to Latin America and the Caribbean.

Looking for more on the Visa + Pinwheel collaboration? “Enhanced Subscription Manager” is a value‑added service that is part of the suite of Digital Issuer Solutions. It enables issuers to provide cardholders with a centralized experience to view, manage, switch, and cancel recurring subscription payments directly within their mobile banking apps. Enhanced Subscription Manager brings together subscription visibility, alerts, insights, and card‑on‑file management through a single integration. The Enhanced Subscription Manager is designed for issuers that want to give their cardholders greater transparency and control over recurring payments while strengthening digital engagement and loyalty. Through Visa’s collaboration with Pinwheel, issuers can offer expanded subscription switching and cancellation capabilities across more than 150 merchants. This includes cancellation for select merchants and guided workflows for many others, helping consumers take action on subscriptions that are often difficult to manage. Consumers can cancel subscriptions and switch eligible subscriptions paid with any card to a Visa card. These cancellation and switching capabilities, enabled through Visa’s collaboration with Pinwheel, works across payment networks. “As the subscription economy has exploded, consumers have lost visibility and control over their recurring spending,” said Brian Karimi-Pashaki (BKP) Chief Revenue Officer at Pinwheel. “That lack of transparency is confusing for consumers. Banks and fintechs that empower consumers to view, manage, switch, and cancel subscriptions are winning primary relationships, substantial interchange revenue, and long-term brand loyalty.” Visa’s Enhanced Subscription Manager will be available to North American issuers in summer of 2026, with expansion to Latin America and the Caribbean later this year. Explore more at Visa’s Digital Issuer Solutions.

📣 Breaking: Pinwheel to power Visa’s new subscription management service. Visa today unveiled an Enhanced Subscription Manager solution, a new value‑added service within its Digital Issuer Solutions business. As the number of subscriptions worldwide is projected to reach 12 billion by 2030, consumers are seeking simple, transparent ways to track and manage recurring charges. In support of this, Visa is collaborating with Pinwheel, a leading provider of in‑app bill management capabilities. 👏 👏 👏 “Consumers today want clarity, control, and convenience when it comes to managing the subscriptions that touch so many parts of their lives,” said Kathleen Pierce-Gilmore, global head of Issuing Solutions at Visa. “By enhancing subscription management capabilities with Digital Issuer Solutions, and expanding through strategic collaborations with companies like Pinwheel, we’re helping issuers deliver digital experiences that keep them top‑of‑wallet.” Visa’s Digital Issuer Solutions is a platform for delivering modern consumer‑facing experiences in an issuer’s app. Enhanced Subscription Manager is one of several value‑added services offered within the platform, focused specifically on subscription visibility and management. Additional platform capabilities include scheme‑agnostic push provisioning, digital card display, and transaction controls, supported by a foundation designed to evolve alongside issuer needs. By integrating with Visa’s Digital Enablement Software Development Kit (SDK), the new collaboration with Pinwheel enables issuers to embed card switching and subscription cancellation for 100+ major merchants within their digital channels. Read Visa's release 👇 https://hubs.ly/Q048rsvH0 #technology #banking #innovation

The cutting edge technology used by the fastest growing digital banks is within your reach. Capture direct deposit and recurring bills during digital account onboarding with Pinwheel Switch Kit. The same solution powering onboarding for Varo Bank, OnePay, Robinhood, Current, Credit Karma and more.... Available for rapid deployment on your banking platform. #banking #technology #ai #innovation

It's tax season so we paid a visit to our local TurboTax office! Read more about how our partnership with TurboTax, launched in 2025, makes doing your taxes less taxing. Click the link in first comment 👇 Brian Karimi-Pashaki (BKP) Crystal Gopman #innovation #technology