Response Media

Response Media continues to grow! We are looking to add talented media professionals who can expand our capabilities and help shape the future of our Media team. We are looking for individuals with strong experience in areas such as: 👉 Media planning and strategy 👉 Paid media execution and campaign management 👉 Vendor and partner management 👉 Campaign optimization and performance analysis 👉 Audience strategy and targeting 👉 Media measurement, reporting, and insights 👉 Pharmaceutical, healthcare, or other regulated-industry experience 👉 Agency experience and a strong understanding of the agency-client relationship 👉 Team leadership, mentoring, and process development We are open to candidates at a range of experience levels, from those looking to grow their media careers to experienced professionals who can bring strategic leadership and help elevate the team around them. #Media #Hiring #OpenRoles #Pharma #Healthcare #AgencyJobs https://lnkd.in/ejqjFg3P

***NEW JOB OPENING ALERT*** Great account people do more than keep projects moving. They ask the right questions. Build trust. Understand and fulfill client needs. And help great work become even better. Response Media is hiring an Account Executive to join our close-knit team. This role is ideal for someone with 3+ years of agency experience who understands digital media, CRM, email, social, search, and marketing automation...and knows how to bring clients and internal teams together. Why Response Media? • Work with some of the world’s most recognized brands • Join a team with an average tenure of 14 years • Enjoy hybrid flexibility and a strong commitment to work-life balance • Receive comprehensive benefits, profit sharing and support for continued learning We are looking for someone who is curious, collaborative, organized, and ready to take ownership. Interested? Or know someone who would be a great fit? Learn more below. #Hiring #AccountExecutive #AgencyCareers #DigitalMarketing #AtlantaJobs

The latest edition of "This Month in Data Led Marketing" is now live. This month, we explore: 💰 The $300 billion medication nonadherence challenge—and why patient belief matters 🚧 Why pharma still hasn't had its defining marketing infrastructure moment 💬 Snapchat’s move to make compliant pharma advertising easier 🪄 How AI is shifting marketing from reporting behavior to predicting what happens next 🔎 Why HIPAA compliance may not be enough in today’s consumer privacy landscape Across all five stories, one theme keeps emerging: The big opportunity is using data and technology to understand people better and turn that understanding into experiences that build confidence, trust, and action. We'd love to get your perspective: Are marketers investing enough in understanding customers? #PharmaMarketing #HealthcareMarketing #DataDrivenMarketing #MarTech

Today we honor a remarkable milestone: 26 years of unwavering dedication and dependability. For over two decades, Viola Keaton has been the bedrock of our Finance department. Viola's punctuality and reliability has set the standard for a lot of the Response Media Team. She brings consistency and stability to our daily operations. While her presence is quiet and composed, her voice carries immense weight....always with a gentle honesty and clarity in a constructive manner. Thank you for the 26 years of dedication and integrity. We're fortunate to have you with us! #Celebrate #Anniversary #ResponseMedia

Be sure to catch up on all the news from our latest newsletter. We recently examined the forces driving industry transformation, from #AI-powered commercial #marketing and purpose-built #Healthcare #AdTech to the growing influence of AI agents and the need for more connected consumer and #HCP engagement. As always, our goal is to help you stay ahead of what's changing and to provide practical insights you can apply as healthcare marketing enters its next chapter. https://lnkd.in/epuRWgwG

Persistence and adherence must be a critical focus for pharma marketers. “Slippage” among patients can create significant leakage and cause outsized revenue losses. Importantly, from a patient perspective needed therapies are ignored. Great insights from Dr. Alvin Glay, our Chief Strategy Officer on how to plug the gap, grow revenue, and help patients. #Pharma #HealthcareMarketing #BehaviouralScience #Marketing #Strategy

Think HIPAA is the only privacy law healthcare marketers need to worry about? Think again. One of the biggest misconceptions in healthcare marketing is that HIPAA compliance equals privacy compliance. It doesn't. As consumer health data increasingly flows through websites, mobile apps, CRM platforms, advertising technologies, and AI-powered experiences, marketers are navigating a much more complex landscape. Depending on the data you're collecting—and how you're using it—state consumer privacy laws and other regulations may apply alongside (or instead of) HIPAA. The most successful healthcare brands are shifting their mindset from asking, "What data can we collect?" to "How do we create value while earning trust?" That means: ✔️ Building privacy into marketing strategy from the beginning—not at the end. ✔️ Vetting ad tech and data partners more carefully. ✔️ Being transparent about how consumer data is collected and used. ✔️ Recognizing that privacy is no longer just a compliance function—it's a brand differentiator. As AI accelerates personalization and consumers become more aware of their data rights, trust will become one of healthcare's most valuable marketing assets. The brands that get privacy right won't just reduce risk—they'll build stronger, longer-lasting relationships with the people they serve. #HealthcareMarketing #PharmaMarketing #DataPrivacy #HIPAA #ConsumerPrivacy #DigitalHealth #AI #MarTech #Trust #MarketingStrategy https://lnkd.in/gnffMWF6

Adherence and persistence are critical for pharma brands. Thanks to MediaPost for having Dr. Alvin Glay as a featured panelist. #Pharma #Insights #ResponseMedia #HealthcareMarketing #BehavioralScience

Our very own Dr. Alvin Glay will be speaking at the MediaPost Brand Insider Summit: Pharma & Health on Saturday, August 1 at 10am. Join us for "Click to Care: Building Trust and Removing Barriers in the Patient Journey". A patient can see your ad, visit your website, talk to their doctor, and still never start their treatment. Between knowledge gaps, affordability walls, data privacy restrictions, and generational divides in how people expect to engage with healthcare, the path from awareness to action is riddled with friction. Let’s discuss how to build smarter, more holistic strategies to guide patients from first touchpoint to long-term treatment. #Pharma #SpeakerAnnouncement #HealthcareMarketing #Health #Data

The gap between a breakthrough therapy and a patient who benefits from it has never been more consequential or more addressable. Today's pharma and healthcare marketers are navigating a landscape defined by fragmented patient journeys, shrinking HCP access, mounting cost barriers, and an algorithmically mediated world that is rewriting the rules of discovery and engagement. Josh Perlstein and Dr. Alvin Glay are heading to the summer edition of the MediaPost Brand Insider Summit: Pharma & Health to help tackle the pharma and health industry's defining challenges and opportunities. From omnichannel orchestration and next-best-action engines to point-of-care influence, affordability strategy, and the rapidly condensing patient funnel. Will you be there? We'd love to connect. #Pharma #Healthcare #BrandInsider #MediaPost #PharmaMarketing #Health #HCPMarketing