Samsung Ads

🏇🏻The Kentucky Derby isn’t just a moment. We treat live events like they guarantee attention. They don’t. ⏪️Before → highlights, predictions, second screens ⏳During → co-viewing, distraction, fragmentation ⏩️After → replays, social, recaps Same audience. Multiple environments. If your plan only shows up in one, you didn’t capture the moment – you missed most of it. 📺CTV doesn’t replace live. It completes it. Results start here > https://lnkd.in/dxj_7bgU #SportsAdvertising #CTV #CompleteYourReach

100M+ monthly users.  78M+ households.  +300% potential lift from early activation. Q1 delivered the proof. Now it’s time to act. In our latest Samsung Ads Spotlight, we break down what these signals mean for advertisers — and how to turn them into measurable performance in Q2. Explore the insights.  #CTV #AdTech #Streaming #MarketingStrategy #SamsungAds

Last week, KAITLIN (GRIFFIN) STEBBINS joined Dish Media’s John Rinaldo and NBCUniversal’s Sean Robertson at Performance-Driven Marketing Institute (PDMI) East for a media roundtable discussion on the state of the adtech landscape and where it’s headed next. Key takeaways: 💠 CTV continues to prove itself as a full-funnel solution — driving measurable impact beyond awareness 💠 The right data is essential to reaching the right audience at the right moment 💠 As AI and ML shape decision-making, real-time optimization will define the most effective, repeatable, and measurable strategies These are the elements defining the future of CTV and Samsung Ads is just getting started. Connect to learn more: https://lnkd.in/ei9m9mk4 #PDMIeast #CTV #PerformanceMarketing

The math is mathing: 9 out of 10 fans are now streaming their favorite sports games. Yet, many performance marketers are still treating these premium matchups as one-day media spikes. The mistake? Ignoring the full sports fan journey that goes beyond game day. High-performing teams are pivoting CTV sports strategies from expensive, one-off moments to a year-round, full-funnel conversion cycle. Winners now build demand before the game, activate high-intent audiences during and convert at scale after capitalizing on lower costs and reduced competition. This shift turns sports advertising from expensive moments into repeatable, ROI-generating funnels. If you’re ready to make your CTV strategy drive your bottom line all season long, download our latest Sports Playbook to get started 🔗 https://lnkd.in/eNdvFfrw #CTVAdvertising #PerformanceMarketing #SportsMarketing 

A sweet moment for Samsung Ads 🍪 We're thrilled to share that Samsung Ads has been named a finalist for the Digiday Video and TV Awards in the Best CTV Ad Tech Platform category, thanks to the outstanding results we achieved with Crumbl Desserts. 🎯 This campaign didn't just hit its targets — it reshaped Crumbl's view of CTV as a performance channel. The results showcased CTV's full potential as a scalable, full-funnel growth powerhouse, debunking the myth that it's solely for awareness. We’re proud to partner with our clients to continue to push performance-driven outcomes in CTV.  See how we did it : https://lnkd.in/eKkMAqMC #SamsungAds #CTV #PerformanceMarketing #AdTech #DigidayAwardFinalist #Advertising

Fresh off our Newfront, the hype is still real. We showcased to top brands and agencies how Samsung is redefining television with Performance TV: a system built to deliver what marketers today need most. Here’s how we're driving bottom-line results: 🔗 Connection to valuable, engaged audiences in CTV 🛒 First-to-market, interactive formats engaged directly from the TV remote 🛜 AI-driven ad products and solutions fueling precision and automation 📺 Exclusive content with today’s hottest creators If you didn’t catch our Newfront event, read the full recap here: https://lnkd.in/e9xNgANZ #CTV #Newfronts2026 #PerformanceTV #FAST

Passive viewership is over. Sports fans aren’t just watching on CTV, they’re engaged, invested, and ready to act. The biggest screen in the house is now a direct revenue driver, moving viewers from first impression to purchase, with the click of a remote. Why sports on CTV? 🏟️ Highly engaged: 68% of sports streamers are super fans 📺 Constant exposure: 91% of fans watch sports weekly or more 📈 High recall: Emotional investment drives stronger brand recall and purchase intent Sports isn’t just premium content, it’s a full-funnel performance engine. Want the full strategy? Download the playbook. https://lnkd.in/e4qFZC3B #CTV #SportsMarketing #CTVAdvertising #ROI

Is your CTV strategy missing the 79% of sports fans dealing with subscription fatigue? As the CTV partner with the largest device footprint, Samsung Ads connects you directly with high-value, verified sports viewers. We are doubling down on our sports content — partnering with the NBA, NFL, FIFA+, MLB, PGA, Formula 1, and more. 🚀 ICYMI: Samsung TV Plus is now the exclusive FAST destination for the entire 2026-2027 MotoAmerica season, featuring 200+ hours of live racing (even Keanu Reeves is tuned in 🏍️). Why Samsung Ads and Samsung TV Plus? ✅ Reach: 100M+ monthly active users ✅ Relief: Turn pay-wall frustration into ad-supported engagement ✅ Precision: Curate audiences across premium live/on-demand sports Don’t just chase viewers — meet them on the screen they watch most. Get started today: https://lnkd.in/ekvfzNnN #CTV #SportsAdvertising #SamsungTVPlus #FAST #MarketingStrategy #MotoAmerica

From March Madness to the World Cup, 2026 is a massive year for sports. With 9 in 10 fans streaming their favorite sports game, this viewing shift powers brands to engage the full TV viewing experience from pre-game hype to post-game analysis and everything in between. Our new CTV Sports Playbook is your guide to turning these sports fans into customers, offering strategies to: 🏀 Dominate the homescreen: Own the moment the TV powers on ⚾ Engage from kickoff to whistle: Capture attention at its peak  ⚽ Optimize your budget: Slash CPMs using strategic pre/post-game inventory ⛳ Target with precision: Leverage Samsung’s 1P data to connect with 80 million+ viewers in real-time Don’t just play the season – own it with Samsung Ads. Download our Sports Playbook to get started: https://lnkd.in/ejy-q5SK 

This month’s Samsung Ads Spotlight is all about what’s next in CTV. From the NewFronts stage to new innovations like Amazon Ads "Add-to-Cart" technology and expanded sports partnerships on Samsung TV Plus, we’re continuing to push Performance TV forward — connecting reach to real results. Plus: fresh insights, new data from nearly 80M households and a standout success story from Crumbl. Take a look at what’s shaping the future of streaming.