Sonic Automotive

Our recent teammate engagement event was one to celebrate! 🎉 Teammates across the country came together to bring our theme, Make a Difference Today!, to life. During the week of March 16, each dealership hosted its own celebration. Most importantly, our teams committed to meaningful goals focused on delighting our guests and making a difference every day. As we look ahead, we’re energized for another quarter filled with shared purpose, dedication, and exceptional experiences!

We’ve added five new Harley-Davidson dealerships across key riding markets. That brings Sonic Powersports to 20 rooftops and growing. The focus is straightforward. Build a better experience for riders, from how bikes are bought to how they’re serviced and supported. More scale, but still local. More capability, without losing what makes these dealerships special. We’re excited to welcome new riders and new teammates into the Sonic family!

Whether it’s by land or air, we celebrate 100 years of moving people forward. Proud to share Charlotte with one of your biggest hubs.

Thank you, Kevin, Kamryn, and Kal, for delivering exceptional experiences for your guests at EchoPark Grand Prairie! #5StarSpotlightswithSonicAutomotive

Meet Terri Cerny, Brand Controller of the Jaguar Land Rover and Mercedes-Benz brand groups at Sonic Automotive. For 37 years, Terri has built a legacy around relentless passion and unwavering support for her teammates. Her willingness to rise to a challenge and mentor fellow Sonicians has inspired many throughout the years. Read more about how Terri has impacted our company’s culture and success in this edition of #SucceedingatSonicAutomotive.

Today, we celebrate the impact, leadership, and dedication women bring to our teams every day. Happy International Women’s Day to the women who drive us forward.

Today and every day, we strive to honor the legacy of our founder, Bruton Smith. He founded Sonic Automotive with a vision that our company’s purpose is to fulfill dreams, enrich lives, and deliver happiness. We thank him for instilling his mission within the fabric of our organization and all 11,000 teammates. Happy 99th Birthday, Bruton, and thank you for everything. 

Meet Tania Wolansky, Regional Controller at EchoPark Automotive. When a life pivot steered her toward the automotive industry, Tania made the most of her new path. Eventually, her connections would lead her to our company and help us to innovate on a variety of projects. Read more about how Tania’s curiosity led her to her current role and the people she attributes her success to in this edition of #SucceedingatSonicAutomotive.

On Presidents' Day, we honor the leaders who dreamed boldly and acted bravely.

Thank you, Ron and Tim, for delivering exceptional experiences for your guests at Team Mancuso Powersports Southwest! #5StarSpotlightswithSonicAutomotive