Viant Technology

Great to see Tim Vanderhook, chief executive of adtech pioneer Viant Technology, on Beet.TV's remote set at POSSIBLE. Video coming soon! #BeetPOSSIBLE.

AI is dominating the conversation, but 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗶𝘀 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 what actually drives impact. Thank you to everyone who joined us at POSSIBLE for a great fireside chat with Tim Vanderhook and Brad Feinberg, VP of Media & Marketing Operations at Molson Coors Beverage Company. The discussion focused on how brands can move from AI experimentation to real, measurable outcomes, while centering on 𝘄𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝘀𝘁: 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻. Since impressions alone aren’t enough, understanding whether audiences are truly engaged is what ultimately drives performance. We also heard firsthand how a 200+ year-old brand like Molson Coors Beverage Company is navigating the space, cutting through the noise to focus on what’s real and what truly drives provable outcomes. Appreciate all who joined and contributed to the conversation. Excited to keep building on these ideas as AI and attention continue to reshape what’s possible in advertising. #POSSIBLE2026 #AI #Attention #Advertising #Adtech #CTV #Viant

State of Streaming connects the dots on why Viant acquired TVision, and what it unlocks for the future of CTV. This article reinforces a key point: streaming has always delivered attention, but the infrastructure to prove its true value hasn’t existed, until now. By bringing TVision’s second by second attention measurement into our DSP, we’re closing the loop across context, identity, and attention, turning what was once directional insight into actionable signal across planning, buying, and measurement. As our CEO Tim Vanderhook put it: “While our competitors measure themselves, Viant measures the market.” Thank you to State of Streaming and Tim Rowe for the thoughtful analysis and for highlighting how attention-adjusted CPM can reshape how streaming is valued. Read the full article here🔗: https://lnkd.in/gmS_FD4c #CTV #Streaming #Adtech #Measurement #Attention #DigitalAdvertising #Viant

#TeamViant has officially landed in Miami.🌴 If you're at 𝗣𝗢𝗦𝗦𝗜𝗕𝗟𝗘 you've probably heard more than once "Meet me at the Viant pillars".🤘 Keep an eye out for your favorite meeting spot with Viant’s 𝗯𝗼𝗹𝗱 𝗿𝗲𝗱 takeover across #POSSIBLE2026. Great to have the team together on the ground, spending the week connecting with partners, clients, and the broader industry while diving into conversations around what's next in #CTV and why 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗰𝘂𝗿𝗿𝗲𝗻𝗰𝘆. If you’re at POSSIBLE, come find us.👋 #POSSIBLE2026 #TeamViant #Advertising #Adtech #CTV

Starting POSSIBLE under a rainbow 🌈—manifesting strong signals from the start. Not a bad omen for a week diving into CTV, attention, AI, and where measurement goes next. #POSSIBLE2026 #CTV #Advertising #Adtech #Measurement #Viant

Viant Technology is spending $40M to stop streaming platforms from grading their own homework. By acquiring TVision, Viant is building an "attention-adjusted CPM" that proves whether eyes were actually on the screen. While Amazon and Google measure their own success, Viant is measuring the market. Full report at State of Streaming 📺 [article linked below]

CTV is taking center stage at POSSIBLE.📺 We’re excited to join ADWEEK House for a conversation on what it really means to buy CTV 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘄𝗮𝘆. Our Co-Founder & COO, Chris Vanderhook, will be joined by an incredible group of industry leaders Anna Johnson, Director of Precision Digital & Marketing Analytics at Molson Coors Beverage Company; Jen Duensing, SVP of Performance Media at Spark Foundry; David Isaac, VP of Marketing Operations at Chobani; and Yan Liu, CEO of TVision, moderated by Will Lee, CEO of ADWEEK. Together, they’ll dig into the questions shaping today’s CTV landscape—from smarter planning and targeting to measurement that proves real impact. 🗓 Monday, April 27 | 3:25–4:10 PM 📍 ADWEEK Group House, Nobu Hotel Miami Beach Thank you to ADWEEK for bringing this group together for one of the only sessions at ADWEEK House dedicated to CTV and measurement. If you’re at POSSIBLE, join us for the conversation. #POSSIBLE2026 #CTV #Advertising #Adtech #Measurement #Viant

The Viant 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 is here! Today in #digitaladvertising, we're shining a light on: 📣 Viant's Acquisition of TVision 📣 #TeamViant Gears up for POSSIBLE 2026! 📣 Our New Partnership with WHOOP 📣 Adtech Decoded Videos You Might Have Missed 📣 Hot Takes from Viant Leadership 📣 And more Check it out and subscribe below! #ThoughtLeadership #Adtech #CTV #DigitalAdvertising #Advertising #AI #TeamViant #POSSIBLE2026 #AdtechDecoded

Kicked off our biggest Sales Onboarding Workshop yet.🚀 We brought our newest Sales and Account Management hires to Viant HQ in Irvine for a two-day, in-person experience designed to connect, inspire, and prepare them to make an impact from day one. From collaborating with leaders across the business to diving into the full client journey, and the opportunities ahead in areas like CTV, AI, attention, and measurement. This is an immersive onboarding experience that brings our culture, collaboration, and innovation to life. And of course, a few standout moments: team building, a private dinner, and an exclusive Q&A with our founders, Tim and Chris. Excited to see what this group accomplishes.🙌 #LifeAtViant #SalesOnboarding #Adtech #TeamViant #CareerGrowth