Adam Berkowitz

How do you reach decision makers? 🤔 There are different tactics. Colin Fraser, Founder and CEO of Uplingllc, a tech-driven cannabis delivery service shares on The DMV Business Show a creative marketing strategy they utilized. >>> Stream this episode of the leading business vodcast in the DMV area, The DMV Business Show now on your favorite platform --- brought to you by SEVI YouTube: https://lnkd.in/es4PcF2Q Apple: https://lnkd.in/eZTQdQcq Spotify: https://lnkd.in/eYX-RaqG #DMV

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Feeling lost with SEO? Here's a jargon-free guide. Learn 5 tactics to boost visibility, rank locally, and get leads with ThinkDMG.

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Join us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The DMV Business Show as we feature Colin Fraser, CEO and President of Uplingllc, a tech-driven cannabis delivery service based in the DMV area. Upling operates similarly to Uber Eats or DoorDash but specifically for cannabis products, connecting customers with local dispensaries and handling delivery from store to doorstep. Colin shares the origin story behind Upling, explaining how the company name was invented, and the personal journey that led him to start the business. Growing up in Guyana and later moving to Maryland, Colin developed an early fascination with technology, building with Legos and computers alongside his architect father. His career path, however, took several dramatic turns: after spending time involved in the illicit cannabis trade, being shot eight times in a drug transaction gone wrong, and serving two years incarcerated as a young adult, Colin found new purpose through faith and community work. He later got involved in prison ministry, striving to help returning citizens reintegrate into society. Colin’s inspiration to create Upling was deeply personal, his mother’s battle with stage four cancer, and her struggles to access both traditional and alternative medicine. Witnessing the lack of cannabis delivery options for those who needed it most, like his mother, Colin used his technical skills to build the Upling app and fight for the necessary business licenses, turning his own adversities into a mission-driven company. Beyond delivery, Upling is also committed to creating second chances for formerly incarcerated individuals. Colin’s team actively partners with local organizations to hire and train returning citizens in tech and entrepreneurship. He emphasizes how important community, relationships, and adaptability have been in both his personal and business journey, sharing insights about networking, overcoming legal hurdles, and staying mission-focused. We also touch on the considerable challenges that come with cannabis regulation and tech start-up life, from app store approval difficulties to ever-changing legal landscapes. Colin discusses how Upling partners with dispensaries, pivots with industry changes, and stays ahead by focusing on technology and data. Looking ahead, Colin is excited about incorporating AI-driven cannabis recommendations into the app, continuing to expand nationally, and further supporting those impacted by cannabis-related incarceration. He ends by reflecting on the satisfaction he gets from driving and giving back and offers aspiring entrepreneurs the advice to stay flexible and build strong relationships. For anyone interested in entrepreneurship, tech, or the changing landscape of cannabis businesses, especially in the DMV area this episode is packed with insight, inspiration, and practical advice. Don't miss Colin's full episode on The DMV Business Show with the links in the comments below! #DMV

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Google Is Changing How People Search Google’s Biggest Shift in 25 Years Will Impact Construction Businesses Too! Old Search: “Roof repair Montclair NJ” “Best deck builder near me” New AI Search: “I need a licensed contractor to repair my roof. Budget $5,000. Must be local & have good reviews.” What Changed? Google’s AI now looks at the full conversation, not just a keyword. This means your reputation & online presence matter more than ever. For construction companies, Google AI checks: - Your website quality - Customer reviews - Project photos & descriptions - Social media activity What Construction Owners Should Do: - Keep services & project details updated - Collect more Google reviews - Share real project photos & tips online - Use Google Performance Max campaigns Pro Tip for Contractors: Google Ads is now an AI training system. If you track quality leads (not junk ones), AI learns who your best clients are — and finds more of them. Early Movers Win Construction businesses that adapt now will get: ✔ More local leads ✔ Higher visibility in maps & search ✔ Stronger trust with Google AI - - - - - Need Help? AI search is changing fast. Optimize now and get more leads.

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❌ Agencies aren’t just expensive. They’re costing you time, talent, and pipeline. The top 5% of GTM talent is off the market in 7–10 days. Agencies take 2–4 weeks to send a shortlist. By then, your competitors already closed the offers. ⚡ In GTM, speed isn’t a luxury. It’s survival. That’s why founders are moving from agency resets → to hiring infrastructure that compounds speed, lowers cost, and fills roles before the market moves. 📖 Read the full breakdown: How Agencies Lose You Top GTM Talent https://lnkd.in/eqHZEDn5

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It’s 2025, and you’re still leaking inbound pipeline you should be winning. The hidden cause of website traffic to inbound pipeline leakage? Speed to Lead. Speed to Information. Speed to Meeting. AI Inbound SDRs are how you inject speed into converting your inbound leads. SchedX is an AI Inbound SDR that calls and talks to your website visitors and leads, answers questions on your product, qualifies leads, and books meetings. Think of it as having a highly trained sales rep sitting on your website, Speaking to website visitors, faster than any sales team, Answering questions on your product, better than your website or FAQs, Giving buyers more clarity on your solution, And booking meetings on your sales calendar, quicker than sending your ‘What calendar slot works?’ email. Start converting website visitors and leads into meetings with SchedX live on your website.

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It’s 2025, and you’re still leaking inbound pipeline you should be winning. The hidden cause of website traffic to inbound pipeline leakage? Speed to Lead. Speed to Information. Speed to Meeting. AI Inbound SDRs are how you inject speed into converting your inbound leads. SchedX is an AI Inbound SDR that calls and talks to your website visitors and leads, answers questions on your product, qualifies leads, and books meetings. Think of it as having a highly trained sales rep sitting on your website, Speaking to website visitors, faster than any sales team, Answering questions on your product, better than your website or FAQs, Giving buyers more clarity on your solution, And booking meetings on your sales calendar, quicker than sending your ‘What calendar slot works?’ email. Start converting website visitors and leads into meetings with SchedX live on your website.

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It’s 2025, and you’re still leaking inbound pipeline you should be winning. The hidden cause of website traffic to inbound pipeline leakage? Speed to Lead. Speed to Information. Speed to Meeting. AI Inbound SDRs are how you inject speed into converting your inbound leads. SchedX is an AI Inbound SDR that calls and talks to your website visitors and leads, answers questions on your product, qualifies leads, and books meetings. Think of it as having a highly trained sales rep sitting on your website, Speaking to website visitors, faster than any sales team, Answering questions on your product, better than your website or FAQs, Giving buyers more clarity on your solution, And booking meetings on your sales calendar, quicker than sending your ‘What calendar slot works?’ email. Start converting website visitors and leads into meetings with SchedX live on your website.

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🚀 Agencies using AI for outreach are closing 3x more deals. But here’s the thing most agencies still rely on manual research and cold outreach that doesn’t scale. It’s time to change that. 💡 OptaReach takes the guesswork out of outreach automating lead research, personalization, and follow-ups so you can scale your pipeline without the spam. If your team wants to close more deals with less effort, it might be time to put AI to work for you. 👉 Learn more at optareach.com #salesoutreach #optareach #reach #agencygrowth

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Referrals are the most dangerous growth strategy for agencies. Not because they’re bad. Because they make you think you have a system when you don’t. I see this all the time with agencies doing $100k–$1M. Leads come in easily. Deals close without much effort. Pipeline feels healthy. So nobody builds real infrastructure. No routing. No automation. No clean CRM. No predictable acquisition system. Then referrals slow down. And suddenly… Calendar is empty. Revenue feels random. Sales team has nothing to work with. Founder starts panicking about ads. This is where most agencies realize the truth: Referrals don’t scale. They hide broken systems. Once you want consistent revenue, you need: • structured lead capture • proper follow-up automation • clean pipeline visibility • one backend that handles volume • a system that works without luck Predictable growth doesn’t come from more referrals. It comes from infrastructure. If your agency is past $100k and referrals still drive most of your pipeline, you’re not scaling. You’re coasting. How much of your revenue still depends on referrals right now?

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✅ AEP Preparation Checklist Here’s a quick checklist you can run TODAY: ✅ Agents trained on speed-to-lead ✅ CRM & dialer tested ✅ Compliance workflows in place ✅ Overflow call capacity secured ✅ Partnerships locked in If any of these are unchecked, you’re entering AEP underprepared. Which one of these do you still need to secure? #Medicare #LeadGeneration #MedicareLeads #Medicareadvantage #MedicareAgencies #InsuranceSales #FMOs #Finalexpense

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New Client Aquisition Hacks! Here’s a snippet to get you started, link to full article in comments. Smart Tech & Trend Tactics Struggling to land new clients? Try leveraging AI-Powered Lead Generation with tools like ZoomInfo to find prospects that are ready to invest. Boost your credibility with Niche Case Studies and stand out using Interactive Content. And don’t forget tailored Cultural Campaigns for New Markets to truly connect. #LeadGen #ClientAcquisition #Marketing

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 Dialpad + HubSpot just leveled up your CRM game Sales and support workflows just got smoother. With their enhanced HubSpot integration, you can now: → Log SMS now, in addition to calls → Dialpad Ai, including CSAT, call summaries, and action items → Automated follow-up and ticketing → Dialpad calling directly in Hubspot No context-switching. Just smarter CRM. Discover the enhanced experience https://bit.ly/46MWIsY Joe Spampinato Rachel Neri

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Why Agencies Need Lead-Gen Automation (and How It Actually Works) Most agencies don’t lose leads because their offer is bad they lose leads because they’re slow. Slow to reply. Slow to follow up. Slow to qualify. In a world where prospects expect answers now, manual lead handling is the silent killer of revenue. Lead-gen automation fixes that by making your agency respond instantly, follow up consistently, and book calls without relying on you or your team. Here’s how it works in a simple, clear flow: 1. Leads Get Captured Automatically Every lead from your ads, website, DMs, and forms goes into one place. No screenshots. No missed messages. No chaos. Why it matters: You stop losing leads before the conversation even starts. 2. Instant Response (The Conversion Booster) The moment a lead enters the system, AI sends a fast, human-sounding reply. Why it matters: People choose the agency that replies first not necessarily the best one. 3. Smart Qualification (Filter the Noise) A short, friendly sequence asks the lead a few key questions. Budget, timeline, needs all collected automatically. Why it matters: Your team stops wasting hours on unqualified leads. 4. Automatic Follow-Ups If a lead doesn’t reply, the system continues the conversation naturally over a set schedule. Why it matters: 90% of leads convert after follow-ups but humans don’t follow up consistently. Automation does. 5. Auto-Booking (The Friction Killer) Hot leads are sent a link to book directly into your sales calendar, with reminders handled automatically. Why it matters: More booked calls, fewer no-shows, less back-and-forth. 6. Clean Handoff to Your Team When a lead is ready, the system sends your team everything: their info, their answers, their intent. Why it matters: Your team skips the admin and jumps straight into the conversation. 7. Clear Reporting Every message, reply, booking, and outcome is tracked for you. Why it matters: You see exactly what’s working and where revenue is leaking. Why Agencies Need This NOW Because competition isn’t beating you speed is. Agencies that automate lead-gen: • Convert more leads without hiring • Stop losing money after-hours • Make ad spend actually profitable • Run smoother, faster, and more predictable pipelines This is not about replacing people. It’s about removing slow processes that cost you revenue every single day.

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Outsourced SDR services aren’t just about filling gaps—they’re about scaling smarter. For tech and SaaS companies, bandwidth is often the bottleneck. Marketing generates leads, but without consistent outreach, high-value prospects slip away. That’s where outsourced SDRs step in—keeping the pipeline flowing, qualifying leads efficiently, and helping internal teams focus on closing deals. In this edition of Lead Generation Unboxed, we look at how outsourced sales teams drive growth by: ✔ Engaging leads at scale ✔ Aligning outreach with sales goals ✔ Accelerating pipeline velocity across channels 📩 Read the full breakdown: https://lnkd.in/eWYeTD5H

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Most B2B teams aren’t missing pipeline because of weak demand — they’re missing it because their lead gen motion isn’t built for the speed and precision today’s buyers expect. This article breaks down 7 proven ways the right lead gen partner can accelerate pipeline, sharpen targeting, and convert intent into sales-ready conversations faster. For teams rethinking how they build predictable pipeline in 2026, these are the plays that matter — and the plays we’ve seen work firsthand at scale at Green Leads. Worth the read 👇 Programming Insider | Marc Berman | #B2BMarketing #LeadGeneration #DemandGen #SalesPipeline #B2BSales #GreenLeads https://lnkd.in/eHwEbf6P

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This sounds SUPER exciting ! Building a Center of Excellence for Cannabis Care and Health Equity Black and Brown neighborhoods in New York tend to have more recreational cannabis dispensaries and fewer medical cannabis dispensaries and pathways to clinical care than other neighborhoods. As a result, they are less likely to have access to therapeutic products or even be aware that these medical products exist. Governor Hochul will help reduce these disparities by announcing a first-in-the-nation Center of Excellence for Medical Cannabis and Health Equity. Developed with medical schools and residency programs, the Center will train clinicians on cannabis pharmacology, evidence-based care, and patient counseling—topics that are rarely covered in traditional medical education—so providers beyond medical dispensaries are equipped to counsel prospective medical cannabis patients and manage ongoing care.

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A very cold call should have a mission tailored to the person who picks up. Analyzing 1B+ dials for our State of Cold Calling taught us that your goal for a call shifts by persona: ICs → fact-find & get referrals Managers → validate challenges & collect proof Directors → qualify opportunities & expose blockers VPs → influence decisions with insight & context C-suite → align on strategy & create organizational cover When your reps know why they’re calling, every call becomes a lever in a multithreaded play. Learn more 👉 https://lnkd.in/grim6HjM

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