Allison Mataya

💡 Forward-thinking companies are already seeing ROI with #Copilot and agentic AI. The blog, "Agents of Change," spotlights organizations using Microsoft Copilot and agentic AI to redefine how teams work, automate intelligently, and drive measurable ROI. Read how Copilot and agentic AI are shaping the next era of growth and efficiency.

1

The author, The Marcom Avenue's founder and director, Divanshi Gupta explores how agencies thrive by balancing bold ideas with discipline and collaboration. https://lnkd.in/dCYMYaMd

27

2 Comments

If your board is asking, “What’s our AI strategy?”, here’s the truth: technology isn’t the strategy. Strategy is determining why your association exists, what your members value, and how to accelerate that value. AI only amplifies the choices you’ve already made. This is the central message in my recent article—and a reminder that human insight still leads the way. https://bit.ly/3LxQ8Oo #Associations #BoardLeadership #AIIntegration #StrategicPlanning #Innovation

1

Accessibility isn’t just about inclusion—it’s about opportunity. A $13 trillion market remains untapped due to inaccessible digital experiences. VML’s Unlock whitepaper reveals how to close the Addressability-Accessibility Gap and turn accessibility into a growth engine. https://bit.ly/4suU8Q7

6

2 Comments

AI + RFP > alphabet soup. An RFP should challenge agencies to show off their great thinking, of course, but it also should challenge us to articulate our AI philosophy, standards, and impact measurement. If you're thinking of issuing an RFP, check out the blog post I wrote for Mission North . I hope you'll find the tips helpful for sussing out an agency's AI perspective and skills. Feedback welcome! https://lnkd.in/gD6u34hC

11

4 Comments

We know strengthening audience trust matters. The challenge is in showing how that moves the business forward. EMIR highlights how event-driven trust influences purchase decisions—and helps teams act on that insight. Download the full report + strategic toolkit here: https://lnkd.in/evtFxUym #EMIR #BrandMarketing #MarketingLeadership #ExperientialMarketers #Trust

11

With Statler Nagle LLC now officially part of Leading Authorities, Inc., I’ve been thinking about what this means for our future work with clients.   We’ve spent decades using proprietary values-based research to understand how audiences think and feel, helping organizations shape perception and influence behavior. Now we can bring those insights and award-winning campaign experience to life through LAI Video's, digital storytelling, and experiential marketing expertise. Renowned for thought-provoking visual storytelling, LAI’s Emmy-winning video production team gives Statler Nagle new creative firepower to motivate audiences and drive results for our clients.   The video below is an example of this approach. Even without any dialogue, it shows what a well-funded retirement makes possible and the confidence it can bring to live your best life.    Today, we’re taking full advantage of the collective capabilities of the LAI family to help clients connect with audiences by integrating strategy, unique research, events, and storytelling to meet our client’s goals and create meaningful change. Reach out to me and find out how.

37

I just saw that Ogilvy just cut its DEI staff. I think that is the wrong thing to do and it will hurt their clients in the long run. My article below outlines why a diverse roster pays off for clients and agencies.

72

1 Comment

Some of the seemingly "traditional" industries are quietly leading some of the most meaningful digital transformations. 💡 It’s about bridging generations, evolving business models, and building authentic digital voices that honor decades of expertise. Take railroads. Evertrak is using TikTok to spotlight how their composite ties help prevent deforestation and reduce landfill waste. That’s not a gimmick; it’s a smart way to reach new audiences without compromising technical credibility. Digital transformation isn’t about becoming something you’re not. It’s about becoming more of who you are with scale, reach, and relevance. #DigitalTransformation #AuthenticBranding #InnovationStrategy #Marketing

4

The future of keynote design is here, and it's transforming B2B stages into experiences attendees actually want to attend. Cozy living room sets, immersive LED environments, and multi-sensory experiences that feel more like cultural events than corporate presentations. In the latest article from #WeAreOpusAgency, we share 12 emerging design trends that are redefining what keynotes can be. Read more here. https://lnkd.in/e6qkb5tw

30

5 Comments

#WednesdayWisdom 65% of CMOs say AI will transform marketing… but nearly half think they only need minor skill updates. By 2027, lack of AI literacy may be one of the top three reasons enterprise CMOs get replaced. AI isn’t just a content tool. It’s strategy, governance, measurement, and real business impact. #CMO #ArtificialIntelligence

3

40% of Agentic AI initiatives are set to fail. Read from Kelly O'Hara on how to be at the right side- building data foundation for success. #merkle

7

🎙️ 𝗡𝗲𝘄 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗱𝗿𝗼𝗽: 𝗙𝘂𝘁𝘂𝗿𝗲-𝗣𝗿𝗼𝗼𝗳𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 𝗪𝗵𝗮𝘁 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻𝘀 𝗡𝗲𝗲𝗱 𝘁𝗼 𝗞𝗻𝗼𝘄 𝗡𝗼𝘄 Colleen Lerro Gallagher sits down with Jen O’Brien, Director of Research and Innovation at the American Marketing Association (AMA), to unpack the 𝘍𝘶𝘵𝘶𝘳𝘦 𝘛𝘳𝘦𝘯𝘥𝘴 𝘪𝘯 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘙𝘦𝘱𝘰𝘳𝘵—and what association marketers should be paying attention to as AI reshapes discovery, workflows, and trust. If you lead marketing, communications, membership, or strategy, this conversation offers a clear, practical lens on what’s changing—and how to stay relevant and future-ready. 🎧 Hear the full conversation here: Spotify: https://loom.ly/jJgjxuE Apple Podcasts: https://loom.ly/mny9xTc YouTube Podcasts: https://loom.ly/h1JpDyk Our Website: https://loom.ly/RzmPNGc #Associations #AssociationMarketing #MarketingTrends #AIinMarketing #MemberEngagement #FutureOfWork

19

3 Comments

Professional services firms need to combine human creativity with data insights for compelling client narratives, argues Don Hoyt Gorman, the strategy director at The Frameworks. #professionalservicesmarketing https://lnkd.in/ei97rU5j

1

A CEO's use of AI delivers a powerful one-two punch. It sharpens and accelerates strategic decision-making while acting as the single most effective catalyst for driving AI adoption throughout the company. Here's how some are already modeling it. https://lnkd.in/etwN3jtr

8

2 Comments

To expand learning and certification capabilities, Accenture has acquired Ascendient Learning, an instructor-led training company with solutions designed to meet organizations’ evolving talent needs and help their people build the skills needed to grow and succeed in today’s #AI economy. https://accntu.re/4d41jIp #Acquisition #Accenture #LearnVantage

5

We’ve just published a new Advocast episode, and I highly recommend taking a few minutes to listen. In this conversation, Iulia Davidoiu sits down with Dave Hansen to explore what it really takes to design advocacy programs that stand the test of time. They cover: • Why programs often lose momentum • How trust evolves across the customer lifecycle • The role of incentives and meaningful value exchange • Structural decisions that impact long-term sustainability If you’re involved in customer marketing, advocacy, or lifecycle strategy, there are practical insights worth reflecting on.

8

1 Comment