Ko Orita

👀 HawkTalk- "Voices of Innovation" Current US Programmatic Trends- via DataBeat May 2025 saw overall CPMs rise 4% month-over-month, with display CPMs up 1.7% and video CPMs up 9.5%. Year-over-year, CPMs declined 24.8%, driven by a 31.9% drop in display while video remained flat (+0.9%). The dip reflects post-election normalization in political ad spend and continued macroeconomic uncertainty. Chinese advertisers, once major drivers of programmatic growth, showed reduced activity amid shifting policies and market conditions. 💥 PUBLISHERS must read->> Ad refresh strategies were in focus this month. First impressions commanded the highest CPMs ($2.81) and CTRs (0.41%), but each subsequent refresh delivered diminishing returns. While viewability improved from 78% to 96% across 20 refreshes, CPMs dropped 70% and CTRs flattened. Advertisers significantly discount repeated exposures, signaling reduced user attention and lower engagement. 💰 To adapt, publishers should limit excessive refreshes, optimize floors dynamically, and diversify demand sources. Leveraging header bidding and testing direct deals or high-impact formats will be key to offsetting market softness and maintaining monetization. CPM Trends: MoM Growth: Display CPMs ↑1.7%, Video CPMs ↑9.5%, Overall CPM ↑4% YoY Change: Display CPMs ↓31.9%, Video CPMs ↑0.9%, Overall CPM ↓24.8% CC: Ashok Ganapam Hawk Digital Paris Noel #publishers #digital #monetization #adtech

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Daebak bridges Korean brands and 200M K-culture fans through "Unbox Korea," leveraging 3,000+ influencers for content-driven market entry. With 400K boxes delivered to 100 countries and 9B KRW in sales, they're transforming subscription commerce into a cultural platform. https://lnkd.in/gyaUqBaB

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LY Corporation launches programmatic ads on LINE’s new Home Tab, tapping into 100M+ monthly active users in Japan. #AdTech #LINE #Programmatic #Japan https://lnkd.in/gzCmAAzN

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U.S. smart TV operating system share (Kagan): 1) Roku OS (Roku) - 25% 2) Fire TV (Amazon) - 17% 3) Tizen Smart Hub (Samsung) - 14% 4) Android TV (Alphabet) - 14% 5) WebOS (LG) - 9% 6) SmartCast (Vizio) - 7% 7) Apple TVOS (Apple) - 4% 8) Xumo (Comcast/Charter) - 2% 9) Others - 8% Fastest growth (YoY): 1) Xumo (Comcast/Charter) - ↑ 64% 2) Android TV (Alphabet) - ↑ 10% 3) Tizen Smart Hub (Samsung) - ↑ 8% 4) WebOS (LG) - ↑ 7% 5) SmartCast (Vizio) - ↑ 6% 6) Fire TV (Amazon) - ↑ 5% 7) Average - ↑ 4% 8) Roku OS (Roku) - ↑ 3% 9) Apple TVOS (Apple) - ↓ 0% 10) Other - ↓ 15% Read the full post: https://screenwa.rs/9337d9

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Jumping on another redeye after several days in SV—and a clear signal that the AI conversation inside marketing is maturing fast. Project Athena held its Silicon Valley Salon at SAP headquarters in San Ramon. Conceived by Rishad Tobaccowala and Drew Ianni, the program brings together CEOs, CMOs, and senior operating leaders for candid, senior-level conversations about where marketing, technology, and leadership are headed. As part of the gathering, I led a full-audience session entitled “Questions Are Now the Market”, followed by a more hands-on working session focused on BrandRank.AI—our measurement approach and real-world use cases. Because Chatham House Rules apply, I won’t comment on the discussion from others. But the exchange was practical, grounded, and pointed. Across both sessions, the goal was to make the Answer Economy tangible. I brought live BrandRank.AI dashboards into the room to show how AI answer engines are already evaluating brands: • Walmart: we looked at how different LLMs interpret Walmart’s brand promise—and how uneven those interpretations can be. Some models emphasize scale and value. Others—Anthropic in particular—apply a meaningfully higher bar. • GLP-1 drugs: One of the more surprising patterns was how often GLP-1 medications surface well beyond medical queries. These drugs are increasingly appearing across a broader footprint of AI answers—including lifestyle topics like sleep. Once authority is established, AI systems reuse it widely. The most persistent question in the room wasn’t technical. It was organizational. If answers are now the market, who owns this? Is this the domain of the search, AEO, or performance marketing centric ecommerce team? Or is it fundamentally a CMO / C-suite responsibility? The answer felt clear. Content optimization matters. Technical readiness matters. But answer share rests on assets you can’t tune or manipulate overnight: • Brand trust • Product performance • Credentials and substantiation • Earned media These live at the core of the enterprise—not inside a channel. One final note: it was a privilege to close the day with Larry Brilliant, who briefly reflected on lessons from his work helping eradicate smallpox with the WHO in the 1970s—a reminder that when systems operate at scale, responsibility matters as much as innovation. Robyn Streisand Doug Frisbie John Carmichael Jeff Hamilton Jonathan Halvorson, MBA Mike Black Jie Cheng （程捷） Filippo Catalano Chetan Parekh JP Nauseef Payal Thakur (MBA) Tiffani Sossei Alfredo Colas Melissa Stevens Richard Graeter David Rennie Michael Donnelly Shiv Singh Rex Briggs Antonio Sciuto Kimberly Winburn Steven Wolfe Pereira ⚡️ Sherrie Kinderdine

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Need help keeping your business innovations secure? 🔐 AI-driven security from Snapdragon is here for you. DM us to discuss how Bubble Cloud/ Bubble Social Media Marketing, a Snapdragon provider, can get you started. Together, we'll ensure your business stays secure and ahead of the curve.

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When Adtech God summons you to talk about audio, you answer the call. Our own Yen Nguyen, SVP and Head of Curation, joined ATG to discuss the evolution of curated media and how audio #curation can reshape performance, planning, and the future of programmatic. 🎧 This episode is a divine exchange on strategy, innovation and opportunity in audio for buyers, brands and publishers. Listen to the full conversation on this week’s AdTechGod Pod!

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Looking dapper and captivating the audience at LiveRamp's #RampUp! Edwin Wong, talks about “Where Life’s Movement Becomes Brand Momentum." Edwin shared how the future of measurement will be built on trust and behavior — not proxies. As signal loss accelerates, grounding measurement in real-world behavior and trusted data will be key to restoring confidence and reconnecting media to real outcomes. Uber Advertising "Where Life's Movement Becomes Brand Momentum"

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We love partnering with SEMAFOR on its “Mixed Signals” podcast. Check out this recent episode where Joshua Spanier, Google Media Lab’s VP of marketing, discusses the critical questions facing marketing leaders today, including: 💡 How the evolution of AI is reshaping the advertising landscape, and whether it will lead to creative homogenization 💡 The strategic imperative and realities of partnering with creators 💡 Identifying and overcoming the biggest marketing blind spots that are in the way of growth Watch it on YouTube: https://goo.gle/3ImERPN

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Highlights of 6 Concepts in Implementing AI Multi Agent Systems (MAS) via Relevanceai.com and connect with Daniel Vassilev and Jacky Koh co-founders and co-CEOs 63-second Video News Story below  plus both Video+Audio News Article Insights Story and available on ChannelPartner.TV the largest video AI news network with more than 3,015+ videos. + AI NEWS - AI Corporate University - Get AI Smart or Smarter - an AI Corporate University is critical element in an ongoing AI integration, here are 3 Critical Concepts in Building an AI Corporate University:  Content Standards – Knowledge Network Platform – Organizational System get your own comprehensive AI education and strategy today: https://lnkd.in/gCmgA-hx + AI NEWS - Don’t FU - Stop building AI "use cases" and Start building AI "user use cases" to stop AI projects from failing and generating AI "hallucinations,” fake news or legal citations or worse that gets you fired. Here are 7 Steps to Building “Fail Safer” AI Solutions by Developing “User Use Cases”  Take action now to CYA. https://lnkd.in/gAUey3M6 #AI #aiagents #CEO #CFO

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Exciting news! We've partnered with Video Research to give marketers in Japan access to DAIVID 🦩 Creative Data. Emolyzer is a self-serve platform built specifically for the Japanese market, allowing advertisers to predict the emotions an ad is likely to generate, as well as its impact on brand metrics. Some highlights include: >Instant emotional impact predictions - no audience panels needed >Prediction of the viewer percentiles most likely to experience a deep emotional connection to the content >A second-by-second breakdown of the emotions an ad will generate among target audiences >18 Video Research metrics, including message accessibility and consumers’ impressions of the products. Trials are available now! https://lnkd.in/eUtnaMSA

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📈 AI companies move fast, but perception moves even faster. These PR leaders are responsible for how AI innovation is introduced, explained, and trusted. Here are today’s 5 honorees from Propel 100: The PR Leaders Powering the AI Revolution 👇 Katie Thomson Kexin Chen Kira Caban Kristi Anderson Laura Brooks Explore the full list 👉 https://lnkd.in/gEkhYgcx #Propel100 #AICompanies #PRLeadership #AIRevolution

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What if AI could make your ad creative smarter, not just faster? Ray Jang, Founder & CEO of Atria AI, joined the The AI Agents Podcast to talk about how "creative intelligence" can help brands build and scale AI-powered ads that actually perform in the real world. The conversation digs into Ray's journey from TikTok to founding Atria, how AI is reshaping creative careers, and what it takes to ship campaigns that keep raising the ceiling for performance. Listen to the episode here: https://lnkd.in/dAaC5ZTN #podcast #KitcasterByMoburst #AI #advertising #MarTech

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Seoul spotlight! Liquid Advertising's VP Global Media, Nikki DePaola, shared invaluable insights at the "How will game UA change in the cross-platform era?" seminar. Her session highlighted the key distinctions between mobile and PC/console marketing, crucial considerations for Western consumers, and the power of full-funnel measurement to break through performance plateaus. Attendee, Shang Jie Jian, Liquid's Account Director in Asia, observed that partners such as Airbridge, TikTok, and Com2us Corporation echoed the growing significance of the PC/console market, and noted how Liquid's western market-centric strategies offered practical takeaways ignited a lively Q&A with over 150 enthusiastic participants. .. #seoul #Airbridge #Com2uS #TikTok #gaming

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🤖📈 GEO isn’t just about showing up in AI search anymore — it’s about standing out. Joanna Gerber, Associate Editor at AdExchanger, breaks down why generative engines reward objectivity over hype, how “marketing speak” backfires with LLMs and why earned media + specificity matter more than ever. https://utm.guru/ujxnY As AI search evolves, how should brands rethink discoverability? . . #AI #GEO #Search #MarketingStrategy #AdTech

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