Brian Cox

The commonly held assertion as to why HDDs are still the majority of shipments for data center storage is that HDDs are still cheaper than SSDs. While this may have been historically true, we have observed a number of tipping points in the last few years demonstrating that this will no longer the case by the end of the decade.

We all know flash is fast. But most applications weren’t designed with flash in mind. Without new storage addressing schemes, we're making applications slower than what they could be.

Everybody in the industry is glued to magazine websites at this time of the year to see if any of their products and achievements made it into the year’s end lists. What were remarkable achievements in the industry? Did we stand out? Who were the trendsetters, and what were the products that were making waves in 2014?

If you work in IT, you know that there’s always plenty of room for improvement. So if your data center were to write a wish list, you’d proceed much like you do with your kids: see which of their wishes are possible within the allocated budget and what will bring the most long lasting value. So when your data center asks for some improvements in the coming year, and you have one wish to fulfill, I’m pretty sure flash would be it. Here are a few (good) reasons why.

To ensure we stay on the right path, we want to stay attuned to what challenges IT professionals and decision makers are confronting in the data centers of today and tomorrow. What better way to do this than to reach out to them directly to understand the issues they face and what they want and need to achieve?

The bottom line is, that there are hard costs – the upfront purchasing costs, which you can measure in dollars, euros or yen, that quantifies how much I will have to pay to acquire the gear I need. Whether we like it or not, that is where the decision-making battle is most often fought. TCO is nice, but the reality is that it involves many different players in the customer’s organization and often lacks the hard evidence to fully justify a decision.

The Reader’s Choice – Best Buy Award is of particular significance as it is based solely on reader votes and not a judging panel. This win signifies not only that the ULLtraDIMM is a truly revolutionary product, but also the excitement in the industry regarding the potential for the ULLtraDIMM and the way it can transform enterprise storage. It also suggests that the storage industry is beginning to change and that our customers are looking at purchases in line with the total cost of ownership… Show more

The Reader’s Choice – Best Buy Award is of particular significance as it is based solely on reader votes and not a judging panel. This win signifies not only that the ULLtraDIMM is a truly revolutionary product, but also the excitement in the industry regarding the potential for the ULLtraDIMM and the way it can transform enterprise storage. It also suggests that the storage industry is beginning to change and that our customers are looking at purchases in line with the total cost of ownership and performance linked to endurance. Show less

SSD adoption is quickly expanding across the enterprise sector. But the reasons behind the adoption of flash-based storage technology have been, and will be, changing. Let me walk you through the various drivers for SSD adoption I’ve identified as we continue en route the flash-transformed data center.

Continuing our fantastic award success over the past six months, among them Storage System Software Product of the Year, Best Solid State Storage Product of the Year and Visionary Product Award, we’ve been shortlisted for not one, but two DCS Awards this year! What have we been shortlisted for?

A guide for developing, implementing and managing your storage architecture to support innovative Big Data projects.