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Making brands matter in a world where consumer needs and expectations are constantly…
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Christopher Krautler shared thisAnother first for the books at Grubhub! First Super Bowl, now our annual Grubhub+ member savings event is getting some extra sparkle and even heading to the small screen 📺 This was such a fun one to bring to life and that's partly because of the great leadership and collaboration across the board. Launika Raykar Janie Spires Marnie Kain Adi Jagdish Kara Singsank Stacey Skulnik Leon Jasmine Sharpe Yung Savolainen Isabela Martignon Marisa Lala Asia Lattimore Isabel Vera Emma Glicklich. And our agency partners Anomaly Golin UM Worldwide Look out for those Gold(days) Diggers! 💰 🍟 https://lnkd.in/g32qg9mVGrubhub Warns ‘Beware of Gold Diggers’ in Creative Overhaul of ‘Gold Days’ Promotion | LBBOnlineGrubhub Warns ‘Beware of Gold Diggers’ in Creative Overhaul of ‘Gold Days’ Promotion | LBBOnline
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Christopher Krautler shared thisI loved the discussion. It always feels good to be in a room with people that just get it. And the book is fantastic Paul Parton 👏 Thanks for having me Golin 🍻Christopher Krautler shared thisLast night in New York, we celebrated the launch of Share of Culture, the new book from our Global Chief Strategy Officer, Paul Parton. The conversation brought together a range of perspectives shaping how brands grow today, with Kristen Kusterer, EVP and Executive Creative Director, and Kim Mittag, NA Head of Influencer, alongside Rebecca Peel, Cannes Lions North America Lead at Contagious, Colin Rocker, Forbes 30 Under 30 Content Creator, and Christopher Krautler, Senior Director of Brand Marketing and Consumer Communications at Grubhub. Together, they unpacked what it really takes to earn attention in a fragmented landscape and why cultural relevance is no longer optional. It’s everything. #GoAllIn
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Christopher Krautler reposted thisChristopher Krautler reposted thisGrubhub Warns ‘Beware of Gold Diggers’ in Creative Overhaul of Loyalty Programme from Anomaly 🥗 Grubhub+ and the annual 'Gold Days' savings event get a wonderfully wacky, first-time creative treatment from Anomaly and Blinkink director Zach Tavel. Plus LBB’s Ben Conway speaks with the brand's VP of loyalty, partnerships and marketing, Launika Raykar, about shaking up its approach to the loyalty programme. Link in comments ⬇️ Credits: Anomaly NY Blinkink Deaf Dog Productions ETHOS STUDIO Church Edit, a Global Post House Howdy Sound
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Christopher Krautler shared thisOur Grubhub Tax Season campaign was a text book example of how to leverage a cultural moment and consumer tension —in this case, Tax Season “Taxiety”—to drive meaningful brand health and business results simultaneously. Loved speaking with Chief Marketer about it https://lnkd.in/eCzVYAVmGrubhub Surrounds Tax Day With $100K in Credits for Delivery App Fees - Chief MarketerGrubhub Surrounds Tax Day With $100K in Credits for Delivery App Fees - Chief Marketer
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Christopher Krautler shared thisAnother great campaign I'm incredibly proud of launches today, and just on the heels of our Super Bowl campaign where we announced our new benefit of no delivery and no service fees on orders $50+! Everyone suffers a little 'taxiety.' Here's to making that a tad bit better. Grubhub As always, thanks to my killer team Isabela Martignon Marisa Lala Aarti Rishi Lauren H.Christopher Krautler shared thisWe are excited to introduce the Grubhub Fee Return—a bold new way to put money back into diners’ pockets when they need it most. Building on our core value proposition of $0 delivery and service fees on restaurant orders $50+, this campaign takes our new diner benefit even further During tax season, diners can upload a receipt from any 2025 food delivery order for a chance to receive $20 back in Grubhub credit—turning a typically stressful moment into something a little more rewarding: https://lnkd.in/gyKMF75n With financial pressure high and “Taxiety” very real, we’re focused on reducing friction around one of life’s simplest comforts: getting great food delivered. By eliminating fees on qualifying orders—and now giving back on fees from last year—we’re continuing to show up for diners in ways that are both meaningful and tangible: https://lnkd.in/gCk3wfgC
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Christopher Krautler reposted thisChristopher Krautler reposted thisGrubhub made its Super Bowl debut with a cinematic spot starring George Clooney, turning “eating the fees” into the night’s most talked-about twist. In our moment-by-moment emotional breakdown, the ad keeps viewers engaged, with a major spike in attention once Clooney appears and the surreal dinner-table drama unfolds—landing a memorable payoff for the brand’s new value message. ---- 💪 Grubhub Marnie Kain Howard Migdal Launika Raykar Brian Ryu Nidhin George Hayley Tobin Pedrick Samantha Schmidt Salazar Christopher Krautler Yung Savolainen Jasmine Sharpe Piedad Rodriguez Aarti Rishi Taylor VanBuren Hannah Baker Da Eun Lee Isabela Martignon Marisa L. Anomaly Khara Wagner Josh Fell Finnian O'Neill Amanda Feve
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Christopher Krautler reposted thisChristopher Krautler reposted thisGrubhub made its Super Bowl debut with a cinematic spot starring George Clooney, turning “eating the fees” into the night’s most talked-about twist. In our moment-by-moment emotional breakdown, the ad keeps viewers engaged, with a major spike in attention once Clooney appears and the surreal dinner-table drama unfolds—landing a memorable payoff for the brand’s new value message. ---- 💪 Grubhub Marnie Kain Howard Migdal Launika Raykar Brian Ryu Nidhin George Hayley Tobin Pedrick Samantha Schmidt Salazar Christopher Krautler Yung Savolainen Jasmine Sharpe Piedad Rodriguez Aarti Rishi Taylor VanBuren Hannah Baker Da Eun Lee Isabela Martignon Marisa L. Anomaly Khara Wagner Josh Fell Finnian O'Neill Amanda Feve
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Christopher Krautler shared thisWith the Super Bowl upon us, this is such a pinch me moment. Six months ago Grubhub decided to tackle a massive consumer pain point by eliminating all delivery and service fees on $50+ restaurant orders. Not just for the Super Bowl, but as an enduring benefit moving forward. And with that - we were off to the races to develop a creative campaign that announced this new benefit on the worlds biggest advertising stage - The Super Bowl. I couldn't be more proud of what we created. A campaign that disrupts the tropes of the food delivery category and sets a new tone for how we will show up moving forward. It's been the highlight of my career to lead the marketing efforts across this initiative. And with more than 1,000 media articles (and counting), millions of positive consumer engagements online and thousands of merchants signing up to support this new benefit, the Super Bowl is just the cherry on top. Thank you to our incredible agency partners at Anomaly Finnian O'Neill Josh Fell Drew Burton Lucy Logan Laura Mai Beck Ryan Siepert Olivia Edgren Jake Thelen Golin Samantha Klein Patricia Bautista-Escueta Karly Kledzik Shauna Brueggen Virginia Lewis Mia Rusch Whitney Riker Jessica (Patrick) Yasso Ann Bartolotta and my incredible Grubhub brand marketing team Marnie Kain Aarti Rishi Jasmine Sharpe Yung Savolainen Isabela Martignon Marisa Lala and the HUNDREDS of other folks across Grubhub product, engineering, logistics, and growth marketing. https://lnkd.in/e9qjGiSV
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Christopher Krautler reposted thisChristopher Krautler reposted thisAs the creator economy grows, marketers have put new energy into Super Bowl LX outside of the traditional prime-time ad spot — from hosting creators at Super Bowl watch parties to pop-up events on the ground. Creators are everywhere except the small screen at this year’s Big Game. The U.S. annual creator economy ad spend is set to reach $43.9 billion this year, according to the IAB. But with 30-second Super Bowl spots going for up to $10 million, brands are tapping A-list celebs for commercials and creators to amplify marketing messages. https://lnkd.in/e5rM4SJC In this piece by Kimeko McCoy and Alyssa Mercante, we speak to Nick Miaritis of VaynerMedia, Ian Trombetta of National Football League (NFL), Dhar Mann, Lily Comba of Superbloom, Maria A. Rodriguez of Open Influence, Jonathan C. if Reign Maker Group, Noah Eisemann of VML, Diane Sayler, and Christopher Krautler of Grubhub.Brands invest in creators for reach as celebs fill the Big Game spotsBrands invest in creators for reach as celebs fill the Big Game spots
Christopher Krautler commented on a post
22h
Thank you for having me! Was a great discussion and the book is absolutely worth the read :)
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Christopher Krautler liked thisChristopher Krautler liked thisGold Days of Grubhub+ is back — and bigger than ever. Our biggest member appreciation event of the year returns with millions in free food, 10,000+ deals, and a limited-time offer to join Grubhub+ for just $0.99/month. Over the past few years, we’ve built Grubhub+ into a program customers genuinely love — helping them save hundreds of millions of dollars while getting more of the food they want. With Grubhub+, diners get: -Free delivery and reduced fees across hundreds of thousands of restaurants -$0 delivery fees on grocery -5% cash back on pickup -Everyday savings with exclusive offers And now, for the next month, Gold Days delivers four weeks of standout deals — from free wings at Wingstop, to a free entrée from Chipotle Mexican Grill, to free Chicken McNuggets from McDonald’s — plus thousands more great deals from your local favorites. More value. More choice. More reasons to order.
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Christopher Krautler liked thisChristopher Krautler liked thisIf you care about your skin, the razor you choose matters. While other razors are focused on removing hair, Schick is obsessed with caring for the skin underneath. That means designing razors that are gentle and nourishing, so you can reveal your most beautiful skin. As our friend Nick put it so well: “And your razor only removes hair?” 😉 Proud to have been part of the team bringing the "Do Right By Your Skin" campaign to life, and to work on an iconic brand that is pushing the category forward by putting skin first. Check it out in the comments! Edgewell Personal Care
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Christopher Krautler reacted on thisChristopher Krautler reacted on thisGrubhub Warns ‘Beware of Gold Diggers’ in Creative Overhaul of Loyalty Programme from Anomaly 🥗 Grubhub+ and the annual 'Gold Days' savings event get a wonderfully wacky, first-time creative treatment from Anomaly, and Blinkink director Zach Tavel. I caught up with the brand's VP of loyalty, partnerships and marketing, Launika Raykar, about shaking up its approach to the loyalty programme. Link in comments ⬇️ Credits: Anomaly NY Blinkink Deaf Dog Productions ETHOS STUDIO Church Edit, a Global Post House Howdy Sound
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Christopher Krautler reacted on thisChristopher Krautler reacted on thisProud moment for the Wonder team. Today we were named to the TIME 100 Most Influential Companies list. This is a big milestone and reflects the impact we are making on the future of food. Rethinking how the system works isn’t easy, but it’s what drives us every day. We started Wonder with a simple goal: to make great food more accessible. Not just more convenient, but higher quality, more consistent, and available to more people at an affordable price. Over the past year, we’ve taken meaningful steps toward that vision. Wonder has rapidly grown its reach, with over 120 locations and opening 2 per week. We've expanded the platform through acquisitions like Spyce and Blue Ribbon Fried Chicken, bringing more incredible meals to our customers. We’ve also advanced our technology, from launching drone delivery in New Jersey to building a food platform and superior delivery experience powered by advanced AI and robotics. And we’re just getting started. There’s a lot more to build, but this reflects how far we’ve come and where we’re going. Thank you to TIME for the recognition. #TIME100Companies https://lnkd.in/g-4bF2YV
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Paul Jones
Paul Jones
I have consulted for Procter & Gamble and coached the National 4-H Council, written five international telethons that collectively raised more than $650 million for children’s hospitals, produced corporate videos for IBM and AT&T, been quoted in Newsweek and the Los Angeles Times, and had a founding role in a $12 million children’s charity. For more than 6 years my blog, causemarketing.biz, was the go-to source for tens thousands of marketers worldwide and includes more than 1,000 posts. <br><br>My work in the electronic media has enjoyed a national television audience many times.<br><br>For five years I was the headwriter of the Children’s Miracle Network’s annual, 21-hour, telethon broadcast to more than 200 network-affiliated TV stations in the United States and Canada.<br><br>I've won an armful of awards for everything from publications excellence to a Gold Quill-winning PSA campaign that pulled double-duty as a successful national fundraiser. Later I was responsible for three national accounts, which brought CMN more than $5 million a year.<br><br>I've consulted with clients including AT&T, IBM, Merck, Credit Suisse, and nonprofit charities and trade groups including the American Diabetes Association, the National Association of Truck Stop Operators, and the International Financial Services Association.<br><br>I had a co-founding role at Operation Kids, a 501(c)(3) children’s charity, where I helped develop its market positioning and branding, fundraising approach, designed the criteria for member charities and built relationships with them, as well as taking on various operational roles. <br><br>I started the boutique marketing & communications consultancy, Alden Keene & Associates in 2005 and have been quoted in Newsweek.com, the Los Angeles Times, Ad Age, Slate, About.com, The Chronicle of Philanthropy, Pizza Today Magazine, The Courier-Journal, MediaPost, The Enterprise, and others.
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