Dan Lambert

Salt Lake City, Utah, United States
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Patents

  • Entity resolution without using personally identifiable information

    Issued US US20140201043 A1

    In a method for tracking purchases by a customer, records of purchases forming transaction records are received, identifying a product, service, or category of product or service purchased, and a date/ time of purchase. Location records of usage of mobile devices by respective users are received, indicating a date and time of each usage and an identifier of the corresponding user. Using the transaction records and the location records, locations of the mobile devices at respective dates and…

    In a method for tracking purchases by a customer, records of purchases forming transaction records are received, identifying a product, service, or category of product or service purchased, and a date/ time of purchase. Location records of usage of mobile devices by respective users are received, indicating a date and time of each usage and an identifier of the corresponding user. Using the transaction records and the location records, locations of the mobile devices at respective dates and times of their usage are correlated to respective locations of stores that provide products and services being purchased. Based on the dates and times of several transaction records, dates and times of several location records are matched within a predetermined time window for one customer. A determination is made that the one customer purchased one or more of the categories of products or services in the matching transaction records.

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Languages

  • Spanish

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  • German

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