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Websites
- Company Website
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https://www.portfoliocareerschool.com
- Company Website
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https://www.polymathperformance.com
- Company Website
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https://portfoliocareer-aipromptpack.portfoliocareerschool.com
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Articles by Edward
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The One Hand You Get
The One Hand You Get
There is a very important meeting over the next three days. Nine attendees.
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The Permission Slip You're Begging For Doesn't ExistJul 21, 2026
The Permission Slip You're Begging For Doesn't Exist
The Permission Slip You’re Begging For Doesn’t Exist A sitting U.S.
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Unlock Success in Your First 90 Days: A Guide for Success at a New Company or in a New JobJul 15, 2024
Unlock Success in Your First 90 Days: A Guide for Success at a New Company or in a New Job
Starting a job at a new company is both exciting and challenging. The first 90 days are critical for setting the tone…
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Mastering Cross-Functional and Interdisciplinary Teams: Curiosity, Alignment, and Clear GoalsJul 3, 2024
Mastering Cross-Functional and Interdisciplinary Teams: Curiosity, Alignment, and Clear Goals
In today's complex and dynamic work environment, the ability to effectively work within cross-functional and…
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The Secret to Choosing the Best Entry-Level Role: Prioritize Learning and Relationships Over SalaryJul 2, 2024
The Secret to Choosing the Best Entry-Level Role: Prioritize Learning and Relationships Over Salary
Entering the workforce is a thrilling and sometimes daunting milestone. As you stand at the threshold of your career…
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From Stuck to Soaring: Embrace a Career Change and Reach New HeightsJul 1, 2024
From Stuck to Soaring: Embrace a Career Change and Reach New Heights
In today’s fast-paced and ever-evolving job market, the concept of a lifelong career in a single field is increasingly…
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Embrace the Dichotomy: Leading with Strength, Teaming with HeartJun 24, 2024
Embrace the Dichotomy: Leading with Strength, Teaming with Heart
Being a great leader and an exceptional team player often feels like walking a tightrope. In today's dynamic workplace,…
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Thank You, Rideshare!Aug 17, 2020
Thank You, Rideshare!
The access to opportunities to make money through the gig economy, particularly ridesharing has changed my life for the…
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Respect and a Balanced BreakfastJul 31, 2020
Respect and a Balanced Breakfast
“Big, Fast, Strong, Unorthodox…that’s a monster…that’s a balanced breakfast” That’s a quote that sticks with me from a…
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Design for Humans, Not IdolsJul 30, 2020
Design for Humans, Not Idols
When it comes to talent and making the most of it in the workplace, I’ve seen two frameworks do well (there may be…
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Activity
20K followers
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Edward Bailey shared thisDo you have a focus problem or a placement problem? Most "underperformance" isn't a capability issue. It's a person built for five things wedged into a role that only wants one. I built a framework for the other kind of person, because I am the other kind of person. The PILL framework Portfolio Career Independent Thinking Life Design Leverage Swipe through for the four-part breakdown. Which pillar is your biggest opportunity right now?
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Edward Bailey posted thisWhen you think about job security, what comes to mind, and how does it affect your short-term and long-term decision-making? What are your personal criteria to believe that your job is secure?
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Edward Bailey shared thisThere is a very important meeting over the next three days. Nine attendees. Eight figures in revenue to be distributed. A long-term negotiation that started a month ago and is continuing after a three-week cool-off period. This meeting will be conducted in front of friends, family, and allies. All of it live. All of it public. There is a clear hierarchy among the participants, built entirely off their current position on the cap table. No one in that room reports to anyone else in that room. There is no boss. There is no org chart on the wall. And yet the hierarchy could not be more rigid. One seat controls more than a third of the value at the table. It would take 4 other attendees to match their stake. The person with the most leverage has held that position for less time than everyone else in the room. He is also the youngest person at the table. Every attendee already has a guaranteed outcome most people would call the best year of their life and almost every one of them is going to leave this meeting feeling like they lost something. Nobody is getting fired. Nobody is walking away broke. And somehow, that's almost beside the point. What am I talking about? Let me know your guesses below or check out the article to find out.
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Edward Bailey posted thisA thermometer gives a reading. 68 degrees isn't wrong. It's not right either. It's just what the room is doing right now. Nobody moralizes a thermometer, but people moralize the reading a person gives off, constantly. You have fast processing. You produce in bursts. You seem to always have five interests running at once, three of them "unfinished." None of that is a temperature you failed. It's a moral judgment you were handed. My dad told me something a long time ago. I never forgot it. I'm a thermostat. Everywhere. I set the temperature. If it's too cold, I turn up. If it's too hot, I turn down. I make sure the reading lands where it needs to be to get the result. That's the whole difference. A thermometer reports. A thermostat acts. Here's what actually happens to gifted, twice-exceptional, multipotentialite, spider-web-cognition people. Nobody tells them their reading is wrong. Not directly. What they get told is that the reading is a problem. A character flaw. Too much. Too scattered. Too fast. Too many things at once. That's moralizing a preference and calling it feedback. A reading can't be wrong. It just is. The room deciding your reading is a moral failure isn't information about you. It's information about the room. Most advice in this space stops at "there's nothing wrong with you." That's true, and it's also not enough. Relief isn't the finish line. It's the starting gun, because knowing your temperature isn't broken doesn't hand you the thermostat. It just gets the shame out of the way so you can finally reach for it. The move after relief is the one nobody teaches: you don't wait for the room to approve of your reading. You act on the gap between where it is and where you need it to be. That's the whole job - making sure the temperature is at the reading needed to get the result. Nobody hands you a thermostat. You have to know you're allowed to hold one and become the person in the room who sets it.
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Edward Bailey shared thisA sitting U.S. Ambassador to Canada once offered my family the fast track: jobs for my parents and paid for private school educations. I knew about none of this until I was a full-grown adult. I asked my dad why he said no to the deal. His response: "I have a house, a job, and a family. What do I need that for?" Translation: "Nah. We good." Most of the mid-six-figure corporate operators I talk to don't have that gear. They possess 99th percentile fluid intelligence and fast processing speed, but when an institutional patron waves a golden cage, their backbone completely dissolves. They take the golden handcuffs. They trade their peak biological hours for useless alignment meetings. They beg their managers for permission slips to watch their own kid’s 3:00 PM soccer game on a Tuesday. They tell themselves they're playing it safe for "financial security." They aren't. They are waiting for a patron saint of management to validate them. If your entire life strategy relies on someone else owning the building, you don't have a career. You have a lease. When the institution decides it’s best for them, it will terminate your lease on a Tuesday morning without blinking. I just dropped the complete structural audit deconstructing: The Floor-Plan Defect: Why your W2 job is merchandising your V12 strategic judgment on the appliance floor behind bargain mattresses. The Zero Correlation Pedigree Data-Drop: Why traditional credentials carry zero statistical correlation with actual output. The 15-Hour Stealth Engine: How to fulfill your highest leverage corporate obligations in 15 hours flat, reclaim your biological bandwidth, and build parallel assets you own natively. Stop begging at their tables. Stop renting your biological hours to pay off someone else's mortgage. Read the full essay below. (Or drop the word "CHASSIS" in the comments so that I can send you a diagnostic to help you upgrade your approach to the game of life.) #PortfolioCareer #SpiderWebCognition #TwiceExceptional #2e #LifeDesign #SystemsArchitecture #TableSelectionThe Permission Slip You're Begging For Doesn't ExistThe Permission Slip You're Begging For Doesn't ExistEdward Bailey
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Edward Bailey posted thisWe didn't come this far to come THIS FAR. You’ve spent 15 years out-thinking, out-navigating, and out-executing the room. You’ve survived the corporate filtration system, collected the titles, hit the six-figure baseline, and built a pristine professional wrapper. Yet, every Tuesday at 11 PM, your brain is cooked, your nervous system is fried, and you can’t enjoy life. You find yourself at your workstation, overwhelmed with thoughts and ideas, staring at a 40-slide presentation deck meant to justify your existence to a manager who doesn’t understand your thinking or systems. This may look safe and like what you are supposed to do, but in reality, it’s a bottleneck to the life you truly want and the work you should be doing. Here’s the trap many twice-exceptional, fast-processing minds fall into: you think making it into the room was the finish line. You keep pushing the gas pedal of a 700-horsepower V12 engine while idling on corporate black ice. You collect another certification, tweak your LinkedIn bio, try to fit the culture, play the polite compliance game, and hope your manager and leadership team will finally recognize your intelligence. They won’t. They don’t pay premium rates for politeness and compliance, nor do they reward raw, unfiltered force. The machine is designed for liability mitigation. If trading your genius reduces their risk by even 2%, they will do it without hesitation. You didn’t break through every gatekeeper in your youth just to become a high-priced retainer on someone else's estate. If your strategy relies on someone else owning the building, you don’t have a career; you have a lease. "This far" was just the training ground. It was where you collected the receipts, tested your tools, and realized the gatekeepers only have leverage at their gate. The next level isn’t about working harder inside their cage. It’s about Table Selection over Horsepower. It’s about exiting the blizzard, building your own parallel highway, and stepping up as the CEO of your own destiny. Stop asking for permission from those who can’t even recognize your true value. You didn’t come this far to come THIS FAR. If your brain is running a V12 engine inside a corporate snowstorm right now, drop the word "CHASSIS" in the comments below, and let’s talk about it. Feel free to repost this for the underappreciated operator in your network who always steps up but deserves better.
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Edward Bailey posted thisThe advice that made me feel broken: "You have to commit to one thing or you'll never be taken seriously." I believed it for years. Every time I started something new, I heard that sentence in my head like a warning label. Here's what I know now: that advice wasn't wrong for everyone. It was wrong for me. Different brain, different rules, same result eventually, just not the way anyone told me it would happen. What advice made YOU feel broken? Tell me below. I'm reading every comment on this one. And if you're ready to stop working around advice that was never built for you, comment MAP. I'll send you the exercise that replaced it for me. #PortfolioCareer #Multipotentialite #Neurodivergent #TwiceExceptional #CareerChange #ADHD
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Edward Bailey posted this5 types of portfolio career. Which one are you already running? The Group Hug: one multifaceted job, many hats, one paycheck. The Slash: several part-time roles, kept deliberately separate. The Einstein: one stable job, real projects running on the side. The Phoenix: full careers, one after another, no regrets about any of them. The Builder: a business made entirely from your combined skills. Most people are running one of these already and just don't have the language for it yet. Which one are you? Comment below. Want help figuring out which one actually fits your specific mix of skills? Comment MAP. #PortfolioCareer #CareerDevelopment #Multipotentialite #Leverage
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Edward Bailey liked thisEdward Bailey liked thisEveryone said take the safe money. I signed a one-year 'prove-it' deal instead. It became a $31M+ extension. In 2013, the league passed on me until the third round, and I've carried that with me ever since, through both Super Bowl rings. By 2020, everybody was giving me the kind of advice people give you when they think they're protecting you. All of it pointed at the guaranteed years and the locked-in number. I signed a one-year deal with the Giants instead. A guaranteed contract hands the decision to somebody else. They set your number and you live with it, and I wanted to answer that one myself. I bet another season of my own film would make the case better than any guarantee could. That bet turned into an extension north of $30 million. That only works if you're willing to be wrong out loud, in front of the same people who told you not to do it. Betting on myself meant I'd have to show up and earn it again every week. I believed my own tape back then, and I'd sign that one-year deal again tomorrow.
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Edward Bailey liked thisEdward Bailey liked thisA degree tells you what someone studied. It doesn't tell you if they can do the job. One of our TCA alumni, Dr. Miro Bada, makes the case for what actually matters more. Check out the full post below ⬇️ 99% of jobs can be taught (if you give people a chance) Your education doesn't define you. Hiring managers often require: ↳ Degrees ↳ Fancy credentials ↳ Years of experience ...for jobs that don't need them. They're missing out on many high performers. Here's the truth: A piece of paper doesn’t show what you can do. Most skills are best learned on the job. (not in a classroom) These 5 Things Matter More Than a Degree: 1/ Show Up When Others Don't ↳ Be the one who's always there, no matter what ↳ Even on your worst days, being present puts you ahead 2/ Do the Hard Stuff First ↳ Tackle your toughest task right away ↳ Your brain is freshest in the morning, use it wisely 3/ Learn Something New Every Day ↳ Read, watch, and talk to people smarter than you ↳ Small bits of knowledge become big wisdom over time 4/ Help Others Shine ↳ Always make your teammates look good ↳ When you lift others, you rise further 5/ Own Your Mistakes and Solve Problems ↳ Take responsibility when things go wrong, then fix them ↳ Leaders love problem-solvers, not excuses Give folks a chance! You might be surprised by what they can do. And if you get one of those chances... Make them wonder why they ever doubted you. Remember, your credentials don't define your potential. Your actions do. ___ P.S. Would you rather choose having a skill or having a degree? ♻️ Follow me and share this to help others 📌 Save this post for future reference! If you want a copy of my top 60+ infographics (free): 👉 Like, Repost, then signup here: www.PeakProtocol.co
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Edward Bailey liked thisEdward Bailey liked thisYou have no experience. Stick to software. Content is a distraction. You're too old for this. You talk too fast. Nobody wants to hear a Canadian talk about business. Don't mention the jail cell. Nobody cares about your story. Business content is saturated. You missed the window. You can’t build a brand. You give away too much for free. The market is too small. You are going to run out of money. The market is too competitive. 3 million subscribers. … During your life, you’ll meet a lot of people who’ll tell you a version of this. It is important that you ignore them. Thank you for being here. This number belongs to you as much as it does to me. Onwards. -DM
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Edward Bailey liked thisEdward Bailey liked thisAs an Olympic gymnast, I never imagined myself being on the other side of the mat. This weekend, I’ll open my eighth Dominique Dawes Academy in Spring, Texas—and there are many more to come! What I love most is the impact we’re making on children and families: prioritizing physical and mental well-being, building confidence, and creating meaningful relationships within our community. Success for me is not about medals, it’s about the smiles on every kids face that eagerly walk into and out of our facility each and every day. I never had this growing up, which makes it even more special to give it back. I’m so excited to bring this vision to Spring, Texas! ❤️🤸🏽♀️ Trivest Partners Houston Chronicle Adam Zeitsiff
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Edward Bailey liked thisEdward Bailey liked thisIn 2021 I put money into an app where entrepreneurs were selling trading cards on livestream. It's called Whatnot, and the pitch is that you go live and sell straight to whoever's watching, except people show up as much for the seller as for the cards. It's now one of the biggest live-shopping platforms in the country. I got in on a round a lot of people didn't understand, and I understood it because I'd been watching how younger people already spend their time. If you're the store and the show at the same time, you win twice. The stuff that looks strange right now is usually where I want to be before it stops looking strange.
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Edward Bailey liked thisEdward Bailey liked thisThis photo is the last time I walked out of an NFL stadium as an "athlete." It was taken after the Bears' first preseason game of the 2015 season. August 14th. The opponent: Miami Dolphins. A few days before, on the very last play of practice, I felt a "pop" in my back. I played football for 24 years and have had the full spectrum of injuries — but this one felt off immediately. Over the next few days the sciatica set in down my left leg. It's a pain I wish on no one (if you know, you know). I can't recall if I actually decided to play in that game. But being injured at 30, entering my 8th season, with a completely new staff hell bent on cleaning house from the previous regime — and no guaranteed money on my contract — was less than ideal. Fast forward a few weeks and I had season-ending back surgery and got placed on IR (which guaranteed my salary). I retired the following spring. Watching the Bears' first preseason game on Saturday, I was reminded of this moment. Not from a place of regret or sadness but from respect for what it gave me. My life has been built by sport. And of everything it gives you, nothing is greater than who you become chasing the best version of yourself. It's not for everyone. It's not the only path. But if you're blessed to find the sport that lights your fire and aligns with your ability — go all in. Going pro would be amazing. "NIL money" sounds great. But the sauce is developing the skill and desire to take the next step, every day. And now those two little girls I'm holding aren't so little anymore. They're writing their own athletic narratives, and the student has become the teacher (and the Uber). They've tried my patience more times than I can count, lol — but those were the moments I learned the most. Many aspects of youth sports have changed, and through supporting my daughters I've become passionate about translating what I know into something that actually serves them, and kids like them. Which is why I'm building BlueChip OS. Athlete development built on three things: feedback the athlete can actually see, mental performance training, and a record of progress over time. This fall I'm working with a handful of youth sports clubs to build it alongside them. If you run a program and this side of development is important to you, send me a note!
Experience & Education
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Polymath Performance
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Fundraiser
American Foundation for Suicide Prevention
- Present 11 years 9 months
Social Services
Participation in fundraising and support efforts sponsored by the American Foundation for Suicide Prevention, including the Out of the Darkness walk in Dallas, TX in April 2015
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Angela Raub
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Terry C Power - Ranking You Better
Legal Marketing Association… • 6K followers
SEO Strategies for Startups: your 90‑day playbook to real pipeline (not vanity traffic) Days 1–14: Foundation - Map high‑intent keywords to the buyer journey (features, use cases, industries, integrations, alternatives). - Ship the 5 must‑have pages: Home, Features, Pricing, Solutions/Use Cases, Alternatives vs [Competitor]. - Set up GSC/Bing, analytics with event tracking (signup, demo, add-to-cart), and a clean site architecture. Days 15–60: Build - Publish 2 high‑intent pages/week (industries, integrations, comparison pages). Interlink to Pricing and Demo. - Launch 3 topic clusters around core pains; target zero/low‑volume questions your ICP actually asks. - Technical hygiene: Core Web Vitals, schema (Product, FAQ, HowTo), fast navigation, no orphan pages. Days 61–90: Earn and Scale - Digital PR: founder data stories, guest posts, podcasts, HARO/Connectively, 10 high‑quality links to money pages. - Partner pages: co‑marketing with integrations, directories, marketplaces; reclaim unlinked brand mentions. - Add a help center/glossary for long‑tail capture and internal link equity. Quick wins - Win your branded SERP (site links, reviews, social profiles, crunchbase/angel). - Comparison pages: “YourBrand vs X” and “X alternatives” convert now. - Internal link system: every article links to 1–2 money pages with descriptive anchors. Measure what matters - North stars: organic signups/demos, qualified pipeline, and time to first page for high‑intent terms. Which piece are you underinvesting in right now? https://terrypower.com
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Jon Blair
Free to Grow CFO • 7K followers
Your DTC brand must drive one of the following or paid ads won't work. No matter how hard you try👇 1. Sufficiently high gross margin dollars per order 2. Sufficiently high 90 to 180 day LTV That's it. If you don't have one or both of these, scaling paid ads will cease being profitable at some point. Likely sooner than you think. If you want to scale fast AND profitably, you need at least one of these. And if you have both you can scale profitably even FASTER. Why? Because both of these dynamics feed your brand's ability to profitably absorb increasing CAC as you scale ad spend. If you’re trying to figure out how hard you can push ad spend without blowing up profit and cash flow Give me a follow. This is the game I’ve been helping DTC brands play for 10+ years. -- Hi, I'm Jon Blair founder of the DTC Finance and Accounting firm Free to Grow CFO Want to learn more about how Free to Grow's Accountants and CFO's can help you increase profit and cash flow as you scale? Shoot me a DM. Until next time, scale on!
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Eric Linssen
Demand Collective • 12K followers
I run a community of 300 demand gen marketers, AI really doesn’t come up *that much*. What comes up much more: -- how do I prove marketing ROI & attribution to leadership? -- how do I forecast more effectively? -- my company is falling out of PMF, what should I do? Start looking for a new job? Try to fix it? -- channel performance is degrading, how can I execute better? -- what new channels/programs should I be thinking about? Boards tell managers who tell marketers that AI is changing everything. And in theory I agree it is. But marketers are stuck with “our VC needs us to double next year”. And using AI to automate some low stakes workflow that isn't working as-is or create shitty content just isn’t going to be the unlock they need to get there. Now, are the most elite GTM teams doing groundbreaking stuff with AI? Absolutely, and I'm sure it's working. But for the 90% of us who are running demand gen at a company with "mid" product-market-fit, where a couple channels are working, but not exceptionally, there are almost always bigger fish to fry than adopting AI for AI's sake. Just wanted to share what I'm seeing. AI bros, please don't come after me, I love it! I think it's great! I think it's the future! I just think marketers shouldn't feel crazy for deciding to spend their time on something they think is more important right now.
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Cody Wittick
Kynship • 12K followers
After driving $300M+ in attributable revenue for 8-9 figure ecommerce brands, I've learned one thing: you can't scale profitably without a financial forecast. Here’s a step-by-step breakdown of how we build ours: Step 1: Define our scope We start by isolating the part of the business we're actually trying to grow. That might sound obvious, but you'd be surprised how many brands bake in one-off SKUs and low-margin items that skew the entire forecast. We also review performance by channel (Shopify, Amazon, etc.) to understand revenue contribution by platform and isolate true customer behavior by cohort. Step 2: Cohort-level projections We break the customer base into three groups: → New customers → Recently acquired repeat customers (0–6 months) → Active but non-recent customers (6+ months) We split the repeat cohort because those two segments behave very differently…especially when it comes to retention and reactivation. And unless you segment correctly, you'll miss those nuances in LTV and reorder behavior. What's fascinating is when you have an incredible active non-recent cohort: people who've been with the brand for over six months and are still purchasing. That tells you people are staying on for a while, which is a massive growth lever most teams ignore. Step 3: Fixed + variable cost modeling We plug in: - COGS - Fulfillment and shipping - Merchant fees - Duties, taxes, and returns (typically low in this category) This gives us a true cost of delivery per SKU (not just margin percentages, but actual dollar contributions per product). From there, we map each individual SKU or bundle against our aMER target. That's our north star metric, defined by your profit and revenue goals over the next 12 months. Every single product gets its own analysis because a flagship product has completely different economics than a specialized bundle or subscription offer. Step 4: Channel-level targets We set channel-specific AMER targets: → Meta might carry the bulk of spend (often driving the boat) with moderate AMER targets → Amazon and Google Search for brand non-categorical prospecting are held to much higher ROAS standards (10–20x) → Secondary platforms like TikTok or Snap only get spend if they hit their efficiency thresholds When Meta spend is scaled this high, we often see a natural lift on Amazon (even without running ads there). But if a channel doesn't meet the efficiency bar, we reallocate spend. Step 5: Ongoing forecast reconciliation We reconcile targets versus forecast versus actual across all major KPIs: - New customer revenue - Repeat customer retention - Channel-level spend and ROAS - Profit margin and contribution by SKU We update this almost daily, weekly and quarterly based on how the business is pacing against seasonal trends and customer behavior patterns. If you're planning 2026 budgets and want to stress-test your numbers against this framework, reach out to me and I’d be happy to help you out.
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Raúl Tawil 🧭
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Most teams know how to calculate a metric. Almost none know how to turn it into something they can act on. Take Average Order Value. The formula is dead simple: Revenue ÷ Orders = AOV Useful? Yes. Actionable? Not even close. If AOV drops, this only tells you revenue changed, orders changed, or both. It tells you nothing about what to do next. Now break AOV into its real drivers: → Price per SKU → Number of SKUs per order → Units per SKU → % of purchases made with a discount Suddenly the metric becomes operational. Now you can actually ask: Can we shift demand toward higher-value products? Can we get more products into each order? Can we push more units per purchase? Are discounts quietly eating our order value? That is the difference between measuring a metric and managing one. And the same logic applies to almost everything: Conversion rate. Retention. Revenue. CAC. Gross margin. A formula tells you where the number came from. A breakdown tells you what to change. That is where analytics stops being a report… and starts driving decisions. Which eCommerce metric do teams track the most but understand the least? Follow Raúl Tawil 🧭 for practical strategies on eCommerce, AI & digital growth.
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Sumit "Jay" Sen
Less Busy • 7K followers
87% of LinkedIn profiles get 0 business results because founders optimize for vanity metrics instead of revenue generation. Meanwhile, the top 1% of profiles generate $50K+ in revenue annually by positioning themselves as strategic assets, not service providers. I've reverse-engineered the exact framework that separates profile browsers from profit generators. Here are the 5 things you MUST do if you want your LinkedIn profile to actually generate business (not just vanity metrics): 1. The "Invisible Authority" principle. Most founders showcase what they DO instead of what they OWN. Wrong move. Enterprise buyers don't hire doers - they hire owners who control outcomes. I teach the specific language shifts that position you as someone who owns systems, not someone trapped inside them. 2. Featured section = your conversion weapon. 90% of profiles waste this prime real estate. I teach founders to use custom visual thumbnails that tell their transformation story. One SaaS founder added case study visuals to his Featured section - went from 2 leads per week to 15. 3. Strategic CTA placement (not where you think). LinkedIn gurus tell you to put CTAs everywhere. They're wrong. There's ONE specific placement that converts 4x higher than all others. I discovered this after analyzing 100+ founder profiles. It's counterintuitive but it works. 4. The "Authority Stack" framework. Most founders list their experience like a chronological resume. I teach the Authority Stack - a specific order that builds credibility and positions you as THE expert in your space. 5. Visual storytelling with data. Numbers tell stories. Specific metrics in your About section increase profile views by 200%+. TAKEAWAY: Every founder wants leads from LinkedIn. But nobody wants to optimize their profile like a conversion machine. Everybody expects to post content and magically get customers. The reality? Your profile is your most valuable digital asset. You need to treat it like your highest-converting landing page. Hold it accountable for results. Your profile optimization is only as good as the conversion strategy behind it. P.S. Want the exact playbook I used to help founders go from $3K to $100K monthly using LinkedIn as their primary channel? I'm hosting a deep-dive workshop on Sep 12th where I'll share: - Live profile makeovers for attendees - The complete profile optimization framework - The conversion tactics that generates $2M+ in revenue This is the playbook gurus charge $300+ for (and won't give you the real secrets). Here's how to register: 1. Connect with me 2. DM "Workshop" Only 10 spots available. SaaS founders and job seekers welcome.
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Mubbu (Wiz Of Ecom)
Mogul Media • 3K followers
You can scale your agency without adding more clients. It's called horizontal scaling. (I used this to scale my agency to $2.2m ARR) It "traps" clients in your ecosystem: if they cancel one service, they stay for another. Here are 2 ways to do it: 1. Add Micro-Business Units: Additional services that clients NEED to save time. Think of these as complimentary services to your current core offer. For example, I own a content agency, my business units include: → Lead magnet creation → Outreach campaigns Universal Studios is a masterclass on business units → Core Offer: Harry Potter Movies → Business Units: Universal Studio theme park and Merchandise 2. Add More Core Offers: New offers that complement your core service. For my offer, we started with 𝕏 as our core service, once we dominated that field, we expanded to add: → LinkedIn content & strategy → Landing page/funnel builds for personal brands → Newsletter writing Adding core offers is always more demanding and requires mastering an entirely new medium But if a client cancels one service, they’ll stay in your ecosystem by default on another offer.
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Ashkar Gomez
7 Eagles • 16K followers
Your brand ranks on Google. But when your ICP asks ChatGPT "What's the best [your category] tool?" — you don't exist. We built the checklist to fix this. 15 phases. 120+ Checklists learnt from 50+ SaaS projects over last 16-18 months of study. Here's the framework
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Malik Shamzz
MalikShamzz • 5K followers
CTOs don’t hate #marketing. They hate inefficiency. CTOs respect outputs they can trust. Marketing asks for belief. #CTOs ask for evidence that compounds. Dashboards full of activity don’t help. Unreliable inputs break systems thinking. You see the friction in cross-functional reviews. #Campaigns launch. #Metrics move. But nothing is reproducible. Tracking changes every quarter. Attribution resets. Experiments don’t roll forward into baselines. Marketing didn’t underperform. It just couldn’t explain itself as a system. If marketing stopped reporting tomorrow, what would the product team actually miss?
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Alexander Johannessen
Deus Marketing Agency • 4K followers
Looking at only one metric can cost you! This is the most common problem I see…👇 Cost per acquisition (CPA) It's the metric everyone loves to talk about. But here’s one problem you haven't thought about If you only use this metric, you risk scaling the wrong campaigns. Smarter brands also track: 1️⃣ AOV (Average Order Value) – If customers spend more per order, you can afford a higher CPA. 2️⃣ LTV (Lifetime Value) – A campaign might look “expensive” upfront but create repeat buyers who pay back 10x over time. 3️⃣ MER (Marketing Efficiency Ratio) – Instead of obsessing over one channel, see how all your marketing spend contributes to revenue. The best results aren’t always the cheapest ones. Sometimes the “expensive” campaigns are the ones building long-term profit. What’s your thoughts on this? Thinking about this while making my morning espresso ☕️ 👇
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Evan Carroll
Linear Agency • 39K followers
Your landing page is leaking revenue right now. Here's the exact checklist we use to fix it Most DTC brands obsess over their ads. But send traffic to a landing page that kills the conversion before it ever happens. Fixing these isn't complicated. But you need to know what to look for. So we built a checklist. This is the Landing Page CRO Checklist we use when auditing pages for our clients - built alongside the our CRO partners at Step Labs. It covers everything: ✅ Intent & message match (ad → landing page congruency) ✅ Above-the-fold clarity ✅ Page structure & narrative flow ✅ Trust & credibility signals ✅ CTA placement & copy ✅ Design & UX ✅ Performance & technical It's the same framework behind some of the highest-converting DTC pages we've worked on. My team will probably give out to me for sharing this. But you can have it for 100% free. To get access, all you need to do is: 1. Connect with me Evan Carroll 2. Like this post and comment '𝗖𝗥𝗢' below And I'll send it straight over. Ps. If you repost this, I'll also send you our internal database of 25 proven UGC frameworks we use to produce winning ads every month - for free 🎁 ♻️
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Steven Lammertink
Blake • 14K followers
At The Cirqle, we're targeting 300% growth by EOY, all while bootstrapped. Here's what's driving our momentum (it's probably not what you think): 1. Solving the Right Problem: While most platforms focus on creator discovery, we solve the real problem brands desperately need solved: revenue growth and measurement 2. Product Moat: We've built the infrastructure that lets brands track creator campaign revenue down to the dollar. So they know expected ROI before they even contract a creator 3. Meta/TikTok Partnership: We're one of only a handful vetted Meta/TikTok marketing partners globally in the influencer space. Many of our clients now come from Meta referrals across the globe But here's what makes this more interesting and special (in my opinion anyway!): We're fully bootstrapped. We've never taken outside investment or loans at @The Cirqle, and we've been profitable from the very beginning of our SaaS journey. Being bootstrapped made us much more conscious about costs, choices and what we're investing in - you can't afford to waste money on nice-to-haves when every bit counts towards your survival and growth. Right now we're investing heavily in product – because that's our moat. And once our product's even more solid than it is already, we'll invest more in growth. The advantage is we have a very clear line of sight into revenue and profit. Being bootstrapped forces us to focus relentlessly on what matters: building something customers actually want and will pay for. Our internal North Star metric is to drive exponential revenue growth for our customers, as per the graph below. We have a very simple thesis: if our customers are successful with the software, so are we. And the results already speak for themselves. We're at 175% mostly organic growth already this year, and expect to end somewhere around 300%. Would I do it again bootstrapped? Maybe, but it's also freaking hard! (but that’s a story for another day) → Are you bootstrapped? What do you think is the biggest (dis)advantage?
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