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An award-winning branding and marketing leader with a passion for raising and positioning…
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Reflecting on #30Under30
Reflecting on #30Under30
I live in a world of go. Go forth, go on, go in, go further, go for it.
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Farryn Weiner shared thisA real city moment. FARRYNHEIGHT for goop Kitchen's NYC launch 🚀 Big thanks to our OOH favorite Quan Media Group & Brian Rappaport 🤘
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Farryn Weiner reposted thisFarryn Weiner reposted thisI dreamed about goop Kitchen arriving in NYC long before I started working here, so yesterday, our official Manhattan launch, was a deeply personal milestone. And we arrived with intention, launching our first major campaign, "Made for New York," as a joyful, honest ode to the city I called home for 20 years. Built on a simple idea, food for New Yorkers, designed for the pace of the city, it’s a love letter to New York’s quirks, ambition, style, and grit. Told through portraits and vignettes, the campaign comes to life through uniquely New York personalities. From Bob and Dave (of the Instagram account “Old Jewish Men”) to PR legend Kelly Cutrone, stylist Coco Schiffer, New York Liberty All Star Jonquel Jones, NYC Principal Ballet dancer Jovani Furlan, Kiril the taxi driver who drove me to set, and the-one-and-only Gwyneth Paltrow—our cast reflects the range and character of the city. You can see some of this work across NYC, on our social, and in the pages of WSJ, Vogue, Vanity Fair, Fast Company, and more. Here, I am indebted to an extraordinary group of people. Endless thanks to the team at FARRYNHEIGHT— Kerri Clark, Minali Chatani, Stephen Wright, Halley Furlong-Mitchell, Joe Giletti, Farryn Weiner—for truly showing up as an extension of our team. To Rachel Krupa, Meredith Sidman and the Krupa Consulting team for helping share goop kitchen with the world. To Donald Moore for your leadership and trust in me. To Kim Floresca and Brent Parrino for cooking in Top Chef style conditions just to get the shot. To Harsh Chowdhary for agreeing to the budget. To Gwyneth Paltrow for leaning in. To Kelly Burke, Kelsey Tompkins, Marla Steel, Annie Lenon, and Lauren Hilger for building this alongside me. I’m so proud of what we made. And so grateful to have done it with this group. Yesterday was our New York launch, and our most successful opening to date in every way. Huge shoutout to Dylan B Chase and our NYC kitchen operations team. New York, we’re just getting started!
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Farryn Weiner shared thisOne of the hardest parts of raising a brand isn’t launching it. It’s knowing how it should show up in each place it enters. New York has its own pace, its own expectations, its own filter. What works in LA doesn’t just carry over. You have to translate it. That’s what “Made for New York”, is about. At FARRYNHEIGHT, we partnered with goop Kitchen across strategy, creative, and go-to-market to shape how the brand lives here, keeping what makes it distinct, but expressing it in a way that actually fits how people move through the city. Fast, specific, always on the go. Food that needs to keep up. A brand that feels like it belongs without trying. So we built the campaign through the people who already embody that rhythm—Jovani Furlan, Jonquel Jones, Coco Schiffer, Bob Terry and Dave Roffe, Kelly Cutrone, and Gwyneth Paltrow—each showing a different version of the city, and in turn, a different way the brand shows up inside it. The work is out in the world, across the city, on social, and in ADWEEK, The Wall Street Journal, Vogue, Fast Company, Eater, and People Inc., celebrating what makes New York, New York and goop kitchen distinctly itself. This one was especially meaningful for us not just because we are obsessed with the food, but beause of the trust and partnership with this team. Grateful to Jena Wolfe, Kelly Burke, Kelsey Tompkins, and the entire goop kitchen team for the trust. And to the team at FARRYNHEIGHT who cooked right alongside them. What a treat. 🍳 Welcome to NYC! https://lnkd.in/eNDre96CGoop Kitchen Lands in New York With a Love Letter to the City’s EnergyGoop Kitchen Lands in New York With a Love Letter to the City’s Energy
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Farryn Weiner reposted thisFarryn Weiner reposted thisWe are delighted to announce that the EDITION Hotels x Met Gala campaign was named a nominee in this year's Shorty Awards and The Webby Awards in the following categories: Creator & Influencers Partnerships - Instagram Advertising, Media & PR - Tourism & Leisure Social & Games - Events & Livestreams You can view the work and vote below. https://lnkd.in/dvjBYQhu https://wbby.co/57268N https://wbby.co/58967N #ShortyAwards2026 #WebbyAwards2026
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Farryn Weiner shared thisWe’re honored to have received 10 Shorty Awards nominations for our work with W Hotels and EDITION. These are two brands that consistently push what’s possible and this recognition is a reflection of the incredible team that’s willing to experiment, evolve, and keep raising the bar. Proud of FARRYNHEIGHT and partners who have been a part of this journey. Voting is now open—would love your support in recognizing this truly dedicated team. Links below 🤘 https://lnkd.in/eUpNNGrj https://lnkd.in/eCeQHVgh https://lnkd.in/esJBEeFV https://lnkd.in/eQUGY88V https://lnkd.in/eF48smws https://lnkd.in/en3uEscr https://lnkd.in/e8CfEiKN https://lnkd.in/eXaaC7CU #ShortyAwards #MarketingAwards18th Annual Shorty Awards Finalists - The Shorty Awards18th Annual Shorty Awards Finalists - The Shorty Awards
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Farryn Weiner reposted thisFarryn Weiner reposted thisSo proud of the FARRYNHEIGHT team and our partners at Marriott International for an incredible 16 nominations across this year’s The Webby Awards and Shorty Awards. 🚀 From building W Hotels’ best-in-class TikTok presence, to launching EDITION’s pop-up in Ibiza, and testing short-form scripted content during W PRESENTS: The Retreat in Thailand, this work is a testament to what’s possible when creative ambition meets strategic rigor. 📣 Shout out to the incredible minds who made (and continue to make) the magic happen. Pushing boundaries is one thing, but doing it in a way that remains culturally relevant, performance-driven, and true to the brand is what sets this team apart. 🏅 Voting is now open for both awards. Check out the links below and help us bring home the People’s Choice! 🏆 https://lnkd.in/guUpcppw 🏆 https://lnkd.in/gDew2khq #ShortyAwards #WebbyAwards #MarketingAwards
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Farryn Weiner shared thisLoves these brands, love this team.Farryn Weiner shared thisThis year, not one but two of our clients, EDITION and W Hotels, were recognized with HSMAI Adrian Awards: the premier global travel marketing awards celebrating creativity, impact, and innovation. For our team, it’s a meaningful nod to the kind of work we seek to build with our clients every day: grounded in clear strategy, pushed by sharp creative, and made better by collaboration. Grateful to all of our partners at EDITION and W Hotels for trusting us to help tell their stories, and to HSMAI for the recognition. Here’s to building brands that show up in culture long after check-out.
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Farryn Weiner reposted thisFarryn Weiner reposted thisWe’re excited to share that Farrynheight has been shortlisted for Integrated Agency of the Year at the 2026 Global Agency Awards. This award celebrates agencies that connect strategy, creative, content, and execution. We’re incredibly proud of our team for growing our integrated capabilities, leaning into new ways of working, and showing what best-in-class integrated work looks like. Congratulations to all the agencies recognized.
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Farryn Weiner shared thisThis one feels really special. Out of 326 nominated agencies this quarter, only 26 were recognized for the Agency Workplace Awards based entirely on anonymous employee feedback. We received a 98 culture score and an “Exceptional” rating. That part means a lot. Because the truth is that culture is the hardest thing to scale, and the easiest thing to lose. As you grow, move faster, and add more people into the mix, it doesn’t sustain itself. It requires constant intention. It demands attention. At FARRYNHEIGHT, we work at that every day—building a place where people feel proud to be, where being human comes first, and where we genuinely care about the work and each other. We don’t always get it right. But we’re deeply committed to never letting culture become a secondary priority or something we “figure out later.” If anything, this is a reminder that the work is working and that it’s worth protecting. Grateful for this team and everything we’re building together.
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Farryn Weiner liked thisFarryn Weiner liked thisThe grip strengthener on your desk is probably not going to extend your life. That’s the counterintuitive takeaway from this week’s Future of Health newsletter—and it’s backed by a close reading of the research on grip strength as a biomarker of aging. Grip strength is a genuine predictor of health outcomes. Studies link lower grip strength to higher all-cause mortality, type 2 diabetes, cognitive impairment, lower bone mineral density, and frailty. But Dr. Daniel Angerbauer, a preventive medicine physician at the Atria Health Institute, is direct about what that association actually means: “The association between grip strength and longevity comes from populations that achieved higher grip strength through functional activities,” he says. “They were not using a grip strengthening device—they were carrying and lifting heavy things.” In other words, grip strength is a downstream effect of overall physical health—not a lever you can pull in isolation. This week’s issue covers: → Why grip strength matters as a biomarker, and what it's actually measuring (it’s more than forearm muscles) → What the research says about the right way to build the strength associated with healthy aging → Practical alternatives for those with physical limitations or no gym access: household carries, isometric exercises, and resistance bands → When grip strengthening devices do make sense and how to use them correctly → Product recommendations from Atria’s Performance & Movement team for those who need them Also in this issue: Dr. Elizabeth Poynor, Chair of Women's Health & Gynecology at Atria, sits down with geroscientist Dr. Nir Barzilai—founding director of the Institute for Aging Research at Albert Einstein College of Medicine—on the Decoding Women’s Health podcast. They cover the 12 hallmarks of aging, the drugs that may qualify as true gerotherapeutics, and what centenarians can (and can’t) teach us about living longer. Dr. Barzilai’s take on NAD+ infusions and the supplement industry alone is worth a listen. Link to the newsletter in the comments. #Longevity #HealthyAging #PreventiveMedicine #StrengthTraining #FutureOfHealth
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Farryn Weiner liked thisFarryn Weiner liked this5 years ago, I decided to embark on a mad Yayem adventure. We launched club spaces in Lisbon and Mexico City, grew a global community, and took it on us to reinvent members’ clubs with a no-frills design budget and zero hospitality experience. It was bold and naive, building from the heart across tech, spaces, and experiences (we called it the triple MVP). Eventually reality hit. We picked the one area that could scale. Tech was the obvious decision, albeit with a heavy heart, seeing the outsized impact we had made on our community. It had become obvious that through endless iterations, our tech features didn’t exist anywhere else, bar with the most advanced dating apps (that I had been forced to download in the name of product design). 5 years on, Yayem OS has found its stride as the operating system for the world’s leading members’ clubs. Our client list is enviable, spanning the US, London, and communities without spaces. I’m excited about the intersection of tech/AI and real life networks (a theme I explore with my other ventures). A couple of industry observations drawn from the past few years: 1️⃣ People crave connections even more than when we started in 2021 2️⃣ The most innovative communities started in or operate from Lisbon 3️⃣ It’s more than SaaS: it's tech, AI + GTM, content, and real life expertise 4️⃣ Old rules are out: our OS is a club of clubs, powered by knowledge exchange 5️⃣ Clubs were the start: we empower all communities through our platform If you’re running a university or a company alumni network, a sporting federation, or an interest-based group, let’s talk about community building and where we can partner. Get in touch 💫 Adam Friedman Lindsey Elkin
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Farryn Weiner liked thisFarryn Weiner liked thisGreat content doesn’t always mean more explanation—it can mean better storytelling. With our client, Flybox®, city dwellers can get extra space without ever leaving their apartment: boxes are delivered to your door, you pack on your own time, catalog everything in the app, and a FedEx driver picks it all up. To show that experience, we launched “On The Fly,” an original content series where real New Yorkers declutter their homes with FlyBoxes by sorting through their stuff, deciding what to store, and watching their space open up. Most “On The Fly” videos now reach 20k+ views— ~4x higher engagement than before. The takeaway is simple: when you lead with stories, the numbers follow naturally.
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Farryn Weiner liked thisFarryn Weiner liked thisOver the past year we’ve been working hard to expand into more retailers across the Northeast. Proud to share that we have now launched in Giant Food doors across the DMV! A big thank you to Meg Garfield and Madeline Rice for making this possible and for being one of the first accounts in the DMV to carry Habiza, we’re so grateful for this opportunity.
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Farryn Weiner liked thisFarryn Weiner liked thisThis one means a lot to us. Excited to finally share more from our work with SanDisk. Unspoken Agreement Robin Kannard and Stephen Hero collaborated to rethink the packaging as a modular system, designed to scale across an evolving product line without losing clarity or consistency. The goal was to create a framework rather than a one-off solution. Something that could flex across formats while maintaining a strong, unified presence. Material and structural decisions were approached with intention, prioritizing waste reduction while still delivering impact on shelf. Grateful to have had the opportunity to shape something at this scale. https://lnkd.in/epp_gUqS
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Farryn Weiner liked thisOur founder Sophia Cheng on building Oddball from scratch, the reality of fundraising, the retail journey & why this category was overdue for change 💚Farryn Weiner liked thisWe often talk about "disruption," but it’s rare to see a founder take on a category that hasn't changed in over a century. This conversation with Sophia Cheng explores how she is doing exactly that with her brand, Oddball. Sophia’s journey to becoming a CEO is a fascinating look at how diverse experiences, from the Wall Street Journal to Estée Lauder, can prepare you to challenge an incumbent monopoly. After noticing that the snacks she loved as a kid didn't fit the standards of how we eat today, she built a plant-based, clean-label alternative that is now hitting shelves at Target and Whole Foods nationwide. In this episode, we dive into: - Using a journalist’s curiosity to uncover gaps in the food system - The brutal reality of fundraising $2M during a market downturn - Moving beyond the "wellness lecture" to create products people actually crave - Navigating the infrastructure and operations required for national retail - Why true "democratization" of food requires scale, not just premium positioning This conversation is for CPG founders, retail leaders, and anyone interested in building businesses that prioritize ingredient integrity and mass-market accessibility. 🎧 : https://lnkd.in/eTCvDfXp #BeyondTheBottomLine #CPG #FemaleFounders #FoodTech #Entrepreneurship #RetailGrowth #Oddball #HealthySnacking
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Farryn Weiner liked thisFarryn Weiner liked thisWhat happens to your orders when your logistics network comes under pressure? For most brands, that's where things start to break. Routes change. Delays stack up. Customer experience slips. For brands on Mayple Global, it played out differently. We operate on a pre-negotiated global cargo network with built-in capacity across multiple routes. Over the past few months, that system kept running as expected. Air cargo kept moving. Routes stayed active. Parcels continued landing within expected delivery windows. Because we operate on top of that infrastructure, our brands aren't tied to a single route or carrier. So when conditions change, operations don't. Orders keep landing on time. If you're evaluating your international setup, happy to compare notes: https://lnkd.in/dVVnAgEi
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