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Articles by James
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Turbulence is easing, but resilience still rules the skies.
Turbulence is easing, but resilience still rules the skies.
Accenture’s latest analysis, “Resilience in Flight- Securing future growth for commercial aerospace amid volatility,”…
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How luxury brands are reinventing desirability in a changing worldDec 17, 2024
How luxury brands are reinventing desirability in a changing world
Have you noticed how rapidly the luxury market is evolving? Our latest research reveals that brand desirability is no…
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Holiday Shopping 2024: A season for sparking inspirationNov 11, 2024
Holiday Shopping 2024: A season for sparking inspiration
As consumers step into the 2024 holiday season, they’re showing a mix of optimism and caution. Accenture’s 18th Annual…
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How generative AI is reshaping retailAug 20, 2024
How generative AI is reshaping retail
Have you ever thought about how generative AI is changing the way we shop and work? Our latest research reveals just…
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Redefining the Future: The Rise of Circular Economy in IndustrialsJul 26, 2024
Redefining the Future: The Rise of Circular Economy in Industrials
Recent technological advancements have opened the pathway for many new innovations, including a reinvention of the…
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Charting Aviation's path to reinvention: the four key focus areasJul 15, 2024
Charting Aviation's path to reinvention: the four key focus areas
The aviation industry stands at the precipice of a profound transformation, driven by the need to enhance convenience…
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MedTech + Intelligent Tech = Leading human-centric healthcareJun 26, 2024
MedTech + Intelligent Tech = Leading human-centric healthcare
In an era marked by rapid technological advancements and evolving patient expectations, the medical technology…
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Cruising back to growth in Commercial AerospaceJun 4, 2024
Cruising back to growth in Commercial Aerospace
2024 is set to be a landmark year for the commercial aerospace industry. After some challenging years, Commercial…
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Transforming fashion: How sustainability becomes the new business as usualMay 17, 2024
Transforming fashion: How sustainability becomes the new business as usual
In an era where the urgency of sustainability can no longer be overlooked, the fashion industry stands at a pivotal…
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Empowering Consumers: The AI Revolution Simplifying Decision-Making in an Overwhelming LandscapeApr 30, 2024
Empowering Consumers: The AI Revolution Simplifying Decision-Making in an Overwhelming Landscape
In today's fast-paced and information-rich world, consumers find themselves drowning in a sea of messages…
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4K followers
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James Crowley shared thisHuman judgment and specialized skills are more important than ever as AI accelerates the shift from a role-based labor market to a skills-based economy. In the latest Where AI Works podcast, I joined Wharton’s Eric Bradlow to discuss the Wharton‑Accenture Skills Index (WAsX), an empirical benchmark that tracks which skills are in demand, which are declining and how rapidly the economy is changing. Listen to the episode for practical insights that build on our new report, The Age of Co‑Intelligence.James Crowley shared thisAs AI reshapes how work gets done, traditional roles and titles are giving way to something more fluid: a skills-based economy. On the premiere episode of our “Where AI Works” podcast’s fifth season, James Crowley (W'96), Global Products Industry Practices Chair at Accenture, and Eric Bradlow, Vice Dean of AI and Analytics at Wharton, unpack the findings of the Wharton Accenture Skills Index, a recurring, empirical benchmark designed to measure which skills matter, which do not and how quickly the economy is shifting beneath us: https://whr.tn/3G4AiIu They join Prof. Matthew Bidwell, host of the latest four-part series, to explore how AI is accelerating demand for specialized expertise, domain knowledge, and judgment-driven work, while making generalized skills less important on their own. Listen to the full interview wherever you get your podcasts, and stay tuned for new episodes of Where AI Works, which explores AI’s real-world impact on business in collaboration with Accenture, every other Thursday."We Need AI Impacting Core KPIs, Not Just Productivity Metrics""We Need AI Impacting Core KPIs, Not Just Productivity Metrics"
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James Crowley shared thisMore than half of working hours are expected to be impacted by #AI agents, creating a significant shift in how work and value are generated. The critical question is how much of that change shows up in measurable growth and performance. Our latest report, The Age of Co‑Intelligence, created in partnership with Wharton, examines how enterprise value is shaped as agentic work scales. It highlights how leadership choices around direction, guardrails and operating models influence where economic impact concentrates. Organizations capturing the greatest returns are moving beyond adoption and actively redesigning how work gets done. Learn more: https://lnkd.in/e_YgbmDP Many thanks to my co‑authors Kenneth Munie, Karalee Close, Selen Karaca-Griffin, Eric Bradlow and The Wharton School for an incredible collaboration.
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James Crowley shared this#NVIDIAGTC 2026 reinforced how quickly AI is translating into real-world impact. Always exciting to take part in this event...the innovation and opportunity in front of us is massive. Thank you to NVIDIA, our clients and partners, our partnership with The Wharton School and the Accenture teams who made this GTC such a powerful experience. Learn more about Accenture’s presence at NVIDIA GTC: https://lnkd.in/e25cABT3 #EnterpriseAI #AIInHealthcare #AIEcosystem Tom Stuermer Harsh Kar Stephanie Pagano Gabe Mika David Wood Prasad Satyavolu Kenneth Munie Selen Karaca-Griffin Eric Bradlow
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James Crowley shared thisEcho the deep gratitude to the Wharton School and our partnership...and as Jensen said, "the inference inflection has arrived"....look forward to the year ahead.James Crowley shared thisA brief but worthwhile stop at NVIDIA GTC this year. Hard to believe how much this event has grown over the past three years. The scope of what's being built (and who's in the room) reflects just how quickly the AI landscape is evolving. What made this trip especially meaningful was the opportunity to share findings from our Wharton-Accenture research directly with clients navigating these exact questions. This year we focused on the enterprise value of AI and the impact on organizations and skills. The best validation for any research is when it changes the conversation in the room, and we had a lot of conversations! Deep gratitude to the teams who made this research possible: The Wharton School, the Wharton AI & Analytics Initiative, Eric Bradlow, Bob Paul, Jorie Moss, James Crowley, Selen Karaca-Griffin, Susan Ziegler, Ignacio Mamone, Laura Ross and the many collaborators and Accenture colleagues who shaped the thinking along the way. Please take a look at the research https://lnkd.in/edszR9Hq and let me know your thoughts.
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James Crowley shared thisThis resonates. Looking forward to GTC and exploring how co‑intelligence is redefining value creation across work, skills, and operating models...exciting times!James Crowley shared thisLooking to accelerate reinvention? At #NVIDIAGTC 2026, the focus goes beyond new models. It’s about orchestrating the #AI ecosystem by connecting advanced AI infrastructure, industry expertise, and open, adaptable models. Together, Accenture and NVIDIA are uniting the full strength of the AI ecosystem to help organizations build, scale, and operationalize AI across: - Physical AI - Industry & Functional AI - AI Factories Stop by booth #1707 to chat more on unlocking enterprise-wide value 👉 https://lnkd.in/gFhEB4gd #GTC2026 #Accenture David Wood Stephanie Pagano James Crowley Prasad Satyavolu Arati Deo Anshuman Kalia Nitin Brahmankar Adeline Cheam
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James Crowley shared thisProud to see Accenture once again collaborating with the World Economic Forum on the Global Cybersecurity Outlook 2026 — congratulations to Paolo Dal Cin and all involved for a fifth year of impact. Highly recommend reading the full report and joining the conversation using #WEF26James Crowley shared thisI’m thrilled and honored for Accenture to have been invited by the World Economic Forum to collaborate on the #Global #Cybersecurity #Outlook #2026 report for a fifth time. One of the key outcome I like to highlight is "87% of respondents experienced rising #AI-related #vulnerabilities last year and 94% of leaders expect AI to be the biggest force shaping cybersecurity in 2026" I believe that the weaponization of #AI, persistent #geopolitical friction and systemic #supply #chain #risks are upending traditional cyber defences. For C-suite leaders, the imperative is clear: they must pivot from traditional cyber protection to #cyber #defence #powered by advanced and #agentic #AI to be resilient against AI-driven threat actors. This means not only mitigating the impact of cyber incidents but also recognizing #cybersecurity as a #critical #investment for the #future. Read the full report and join the conversation using #WEF26. Thanks Akshay Joshi Giulia Moschetta Joanna Bouckaert for the opportunity to support you in this great journey. Many thanks also to the Accenture Security team that worked on the GCO 2026: Jacky Fox Willem Buys Kilian Hayat Yusof Seedat Toms Bernhards Callahan Shachi Jain Elian Manev Michael Teichmann Harpreet Sidhu Giovanni Cozzolino Daniel Kendzior Andrew Winkelmann Tom Patterson Rex Thexton Damon M. Barbara Cagnazzo https://lnkd.in/df35xpb7
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James Crowley shared this#NRF2026 was the launch moment for the latest edition of our research dedicated to the luxury sector - Luxe Eternal: The Customer Edit. Amal Benichou and Arianna Galante, co-authors of the research, shared exclusive insights with 60 senior leaders during our Future of Luxury panel discussion. Despite its resilience, the luxury industry is reaching an inflection point: customer desire remains strong, yet loyalty is increasingly fragile. Across segments, customers are more vocal about what they seek—mastery, meaning, identity, belonging and relationships that feel genuinely personal. To win, brands must rethink the way they engage: listen more deeply, anticipate needs, surprise with relevance, and accompany customers over time. Discover the three strategies luxury brands can take secure long-term growth and relevance: https://lnkd.in/ejycvRmpJames Crowley shared thisComing off the heels of another successful NRF, we wrapped up this year’s program in style with the launch of Luxe Eternal: The Customer Edit, the latest edition of our research dedicated to the luxury sector. On the final day, Amal Benichou and Arianna Galante, co-authors of the research, shared exclusive insights with 60 senior leaders during our Future of Luxury panel discussion. Here are some key insights from 3,435 luxury customers we surveyed across 13 countries: 70% of customers changed their favorite brand in the last 5 years 50% of participants consider that luxury brands are becoming “too business-driven and not enough dream-makers” 37% feel brands struggle to sustain emotional resonance A growing challenge for luxury brands is an apparent “resonance gap” with their customers. To close it, luxury brands will need to handle customer relationships with the same care, intention, and mastery they apply to their products. Loyalty must now be earned through experience and emotional connection. Discover the three strategies luxury brands can take secure long-term growth and relevance: https://lnkd.in/ejycvRmp A huge thanks to our fantastic Accenture Retail team for their incredible mobilization, and a heartfelt thank you to our partners and clients who made NRF so inspiring. Excited to officially step into 2026!
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James Crowley shared thisExcited to share this announcement from Manish Sharma regarding Accenture's groundbreaking collaboration with the World Economic Forum's AI Transformation of Industries initiative: the MINDS (Meaningful, Intelligent, Novel and Deployable Solutions) program. What truly resonates with me about MINDS is its clear focus on demonstrable AI performance over mere potential. This initiative deeply investigated real-world AI deployments across 30+ countries and 20 industries, offering crucial insights into how experimentation translates into actual, measurable impact. The inaugural MINDS cohort showcases organizations applying AI to address some of our most significant challenges in healthcare, energy, supply chains, and public services. Their valuable lessons are a must-read for any leader charting their AI strategy and seeking to scale with confidence and purpose. This collaboration powerfully underscores a shared conviction: the future of AI will be defined by performance, responsibility, and strong leadership. #AI #Innovation #DigitalTransformation #WorldEconomicForum #Accenture #Leadership #MINDS #ResponsibleAIJames Crowley shared thisI’m proud to share the MINDS (Meaningful, Intelligent, Novel and Deployable Solutions) program; Accenture’s flagship collaboration with the World Economic Forum’s AI Transformation of Industries initiative. MINDS was created to spotlight AI that is already delivering measurable performance, not just promising potential. Together with the Forum, we examined real-world AI deployments across more than 30 countries and 20 industries to understand what separates experimentation from impact. The inaugural MINDS cohort highlights organizations applying AI to high-impact challenges in healthcare, energy, supply chains and public services. Their work offers practical lessons for any leader looking to scale AI with confidence and purpose. This collaboration reflects a shared belief: AI’s next chapter will be defined by performance, responsibility and leadership. Read the press release here: https://lnkd.in/ggk-Q2wK Muqsit Ashraf, Maria Basso, Stephan Mergenthaler, Kathleen O'Reilly, Karen O'Regan, Emmanuel Lalloz #WEF26 #AIGA #AITransformationofIndustries #MINDSProgrammeFrom Potential to Performance: How Leading Organizations Are Making AI WorkFrom Potential to Performance: How Leading Organizations Are Making AI Work
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James Crowley shared thisAI is accelerating the shift from a role-based labor market to a skills-based economy—and exposing a growing gap between what workers signal and what employers reward. We partnered with Wharton to develop the Wharton–Accenture Skills Index (WAsX): an empirical benchmark to track which skills matter, which don’t and how fast the economy is changing beneath us. See the full Wharton–Accenture Skills Index and consider which skills are oversupplied, under-supplied and most critical in your organization. Eric Bradlow Kenneth Munie Selen Karaca-Griffin The Wharton School Wharton AI & Analytics InitiativeJames Crowley shared thisAI is accelerating the shift away from a role-based labor market toward a skills-based economy. Findings from the new Wharton-Accenture Skills Index (WAsX) from the Wharton AI & Analytics Initiative reveal a persistent mismatch between what workers emphasize and what employers actually reward. Employees tend to signal broad, generalist capabilities, while firms pay premiums for narrower, role-specific skills. Swipe for more key takeaways from the study – led by The Wharton School's Eric Bradlow and Accenture's James Crowley, Kenneth Munie, and Selen Karaca-Griffin – and download the full report at whr.tn/wasx.
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James Crowley liked thisJames Crowley liked thisFor all the conversation around AI replacing work, many organizations are discovering a more immediate reality: The hardest part is redesigning how people actually work alongside these system, The Wharton School management professor Matthew Bidwell learned across interviews with executives as host of Season 5 of the Where AI Works podcast. After introducing the new tools, the challenge becomes figuring out where they meaningfully improve decisions, where human judgment still matters most, and how employees adapt as workflows, responsibilities, and expectations begin to shift. Bidwell’s special recap episode of Where AI Works leads the latest edition of our podcast roundup newsletter, featuring insights from across the Wharton Podcast Network. Also featured: - Marketing Matters: Athletic Brewing Co.’s Rosalie Kennedy tells Barbara Kahn and Americus Reed II about turning non-alcoholic beer into a mainstream lifestyle brand - Moneyball: Nobel laureate Richard Thaler explains the behavioral biases shaping NFL draft strategy to Eric Bradlow, Shane Jensen, Cade Massey, and Abraham (Adi) Wyner - Ripple Effect: Wharton professor Katherine Klein on why leadership transitions succeed or fail depending on employees’ appetite for change - This Week in Business: Peter Cappelli on why AI’s impact on jobs has been slower and more complicated than many expectedWhat Organizations Are Learning About AI and Work – May 2026 Podcast RoundupWhat Organizations Are Learning About AI and Work – May 2026 Podcast RoundupKnowledge at Wharton
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James Crowley liked thisJames Crowley liked thisI’m thrilled to share the fifth of seven videos in my Agentic AI for Insurance Boards series. Thanks again Simon Savage for helping bring this to life! The summary of, and links to, the four other videos is at the bottom of this posting. In this fifth video, I talk about what Agentic AI means for work and workforce design. My key messages are: (1) Govern work at the task level, not at the job level. Boards should focus on how work is allocated between humans and AI vs focus on changes in headcount, titles, and hierarchy. (2) Care more for capacity than headcount. Boards should focus on productivity, resilience, and service outcomes, not just workforce cost, when assessing the impact of agentic AI. (3) Treat trust as the key determinant of adoption speed. Boards should expect transparent management practices so employees can understand how agents operate, escalate, and are supervised. I hope you find this insightful. In the next (6th) video, I'll focus on regulation, trust, and explainability in an Agentic AI world. In the meanwhile, please drop me a note below if you want to continue the conversation! Greg Mitchell, Josee Dixon, Puneet Chattree, Elske van Erp, Steven Rogers, Lisa Woznica, Eric Monteiro, Celeste James, Piyush B., Philippa Clark, Hadi Skalli, David Cruickshank, David Morgenstern, Christine Chung, James Crowley, Sean McCormack, Kenneth Saldanha Summary of the other videos in this series - In the first video (https://lnkd.in/gYxFnpRg), I talked about what Agentic AI is and why Insurance Boards must rethink their approach in response. - In the second video (https://lnkd.in/gbTuN3aQ), I talked about how insurance is uniquely exposed to, and advantaged by, Agentic AI. - In the third video (https://lnkd.in/espaCVT2), I talked about how Boards can drive accountability in an Agentic world where humans no longer make each decision - In the fourth video (https://lnkd.in/eQK8ZqGm), I talked about why, in an Agentic world, technology architecture quickly becomes a governance issue.
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James Crowley liked thisJames Crowley liked thisThe next wave of AI isn't about language. It's about the physical world. Meet Physical AI. Most people think AI = chatbots, copilots, and content generation. But the most consequential AI shift is happening somewhere else entirely. Physical AI is AI that understands and interacts with the physical world — simulating physics, materials, biological systems, and real-world environments. It doesn't just process data. It predicts, designs, and acts in the real world. And for biotech and biopharma, the implications are staggering. What does Physical AI unlock for our industry? → Drug discovery at a new speed — AI that simulates how molecules fold, bind, and interact in biological environments. Not just pattern matching — actual physics-based modeling of molecular behavior → Digital twins of patients and biology — AI models that replicate biological systems so accurately, you can test interventions virtually before a single trial begins → Lab automation that learns — robotic systems guided by AI that can run, adapt, and optimize experiments autonomously. The self-driving lab is no longer theoretical → Protein and cell engineering — Physical AI models can simulate how engineered proteins or cell therapies will behave in vivo — compressing years of R&D into weeks → Manufacturing precision — AI-guided bioreactors and fill-finish systems that optimize in real time, reducing variability and batch failures Who's building this? Isomorphic Labs (DeepMind spinout) — applying AlphaFold-level physics modeling to drug design Figure AI / Apptronik — humanoid robots entering lab and manufacturing environments Project Prometheus (Bezos) — $100B fund to acquire and transform industries with Physical AI NVIDIA (Isaac platform) — the operating system for training and deploying physical AI systems at scale The bottom line: Generative AI gave us faster thinking. Physical AI gives us faster doing. For an industry where a single trial can cost $1B+ and take a decade — AI that collapses the physical world into a simulation is not a nice-to-have. It's the next big accelerant. The companies and teams that embed Physical AI into their R&D and manufacturing workflows in the next 3 years will look very different from those that don't. Thermo Fisher Scientific PPD Patheon #PhysicalAI #Biopharma #Biotech #DrugDiscovery #ClinicalTrials #AIinHealthcare #DigitalTransformation #Innovation
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James Crowley liked thisReinvention is no longer optional, and AI is accelerating a shift to a truly skills‑based economy. As job titles matter less, what drives outcomes is human judgment, deep expertise, and the ability to learn and adapt. That’s the focus of a new Where AI Works episode with Accenture’s James Crowley and The Wharton School’s Eric Bradlow, exploring the Wharton-Accenture Skills Index and what it reveals about how fast work is changing, and which skills matter most. This is the age of co‑intelligence. The organizations that will lead are those that treat skills as a living strategy, continuously refreshed to create value at speed and at scale. Worth a listen, and a rethink of how we define capability.James Crowley liked thisAs AI reshapes how work gets done, traditional roles and titles are giving way to something more fluid: a skills-based economy. On the premiere episode of our “Where AI Works” podcast’s fifth season, James Crowley (W'96), Global Products Industry Practices Chair at Accenture, and Eric Bradlow, Vice Dean of AI and Analytics at Wharton, unpack the findings of the Wharton Accenture Skills Index, a recurring, empirical benchmark designed to measure which skills matter, which do not and how quickly the economy is shifting beneath us: https://whr.tn/3G4AiIu They join Prof. Matthew Bidwell, host of the latest four-part series, to explore how AI is accelerating demand for specialized expertise, domain knowledge, and judgment-driven work, while making generalized skills less important on their own. Listen to the full interview wherever you get your podcasts, and stay tuned for new episodes of Where AI Works, which explores AI’s real-world impact on business in collaboration with Accenture, every other Thursday."We Need AI Impacting Core KPIs, Not Just Productivity Metrics""We Need AI Impacting Core KPIs, Not Just Productivity Metrics"
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James Crowley liked thisJames Crowley liked thisExcited to share Accenture's vision for the future of merchandising—‘Merch Vision 2030’. One key insight: By 2030, predictive analytics will revolutionize merchandising, enabling companies to anticipate demand and adapt with Agentic AI at the core – powered by humans in the lead. I’ve worked with so many exceptional merchandisers over the years in Retail in UK, Germany and US. It’s such a tough role – using millions of pieces of data, in so many spreadsheets to determine where to invest their budget – the retailers’ money and margins. This relatively small group of HQ merchandisers makes decisions that drive billions in retail revenue through pricing, inventory, and assortment planning. Our Merchandising team have outlined in this white paper how the role is evolving rapidly from “Products Master” to “Consumer Visionary” as AI and agentic AI systems now automate forecasting, allocation, and demand sensing, allowing merchandisers to shift from manual analysis to higher-value strategic decisions - making these already influential roles even more powerful. This forward-thinking research was thoughtfully created to inspire CMOs, Chief Strategy & Transformation Officers, General and Divisional Merchandise Managers, and all leaders shaping the future of retail. A huge thank-you to the incredible team for bringing these bold ideas to life. This team demonstrate that not only do we have deep industry experience, but we partner with our incredible clients to bring the strategy through to execution. Their ideas are already live with leading retailers. Together, let’s reimagine what’s possible in retail! #Leadership #RetailInnovation #Merchandising2030 Amy Goldstein, Clementine Illanes, Katie Jobko Wood, Josh Mallett, Erin Wilson, MBA, Krista Stumpf Spano, Otman EL Missi, Lori Zumwinkle, Katie Kraft, Praveen Kishorepuria
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